event to prepare local business for the next generation

8/2/2019 Event to prepare local business for the next generation

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April 2012

Event to prepare local business for the next generation

Business leaders across Yorkshire are being invited to the first Mobile and

Apps in Marketing Conference at Leeds Metropolitan University on

Wednesday 4 July.

The inaugural event, jointly hosted by Leeds Business School at Leeds

Metropolitan and the Leeds, York and North Yorkshire Chamber of Commerce

and held at the Rose Bowl in the city centre, will connect business owners

and managers in the region with leading mobile marketing and technology

practitioners, highlighting the latest challenges and opportunities around the

mobile platform including mobile app development, advertising, digital

strategies, business integration and enhancing customer satisfaction.

From smartphones to iPads and Bluetooth devices, organisations are

increasingly recognising the benefits and the value of the mobile platform for

their customers.

Neil Richardson, organiser and Senior Lecturer in Marketing at Leeds

Business School, commented: In 2011, 4.5 billion apps were downloaded,

and this is predicted to rise substantially by 2013. Apps allow information and

services to reach customers in seconds, anywhere and at any time. As the

number of mobile devices and operating systems grow, so does the need for

mobile communications to be included in marketing plans.

The conference is planned as being the first of three events in the next year

all linked to digital marketing. We will explore key themes including: the


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growth of mobile and its potential for an organisation; the need for sustainable

mobile marketing practices; mobile apps and the power of the mobile internet;

practical issues such as implementation and control of mobile strategies;

internal communications and the future of digital marketing.

Speakers at the event represent Leeds Metropolitan University, the Chartered

Institute of Marketing, the Business & Organisations for Sustainable Societies

Group, University of Leeds, Techmesh, Leeds Media and the Leeds, York and

North Yorkshire Chamber of Commerce, offering a combination of practitioner

experience, researchers, best-selling app authors and practitioners directly

involved in the mobile platform.

The Mobile and Apps in Marketing Conference will run from 8am to 12.45pm

and costs 59/49 for Chamber members. Places can be booked online at

http://www.yourchamber.org.uk/events-training

Internal only: Places for Leeds Metropolitan staff and students are free

and can be reserved by contacted Neil Richardson -

[email protected]

Ends

For further details please contact Carrie Braithwaite in the Communications

team at Leeds Met on 0113 812 3022 or email [email protected]

Notes for editors:

Leeds Metropolitan University has over 25,000 students and around

3,000 staff.

The Vice Chancellor of Leeds Metropolitan University is Professor

Susan Price and the Chair of the Board is Lord Woolmer of Leeds.
http://www.yourchamber.org.uk/events-traininghttp://www.yourchamber.org.uk/events-trainingmailto:[email protected]:[email protected]:[email protected]://www.yourchamber.org.uk/events-training


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Leeds Metropolitans four faculties are: Arts, Environment and

Technology, Business & Law, Health and Social Sciences, and

Carnegie.

Leeds Metropolitans heritage can be traced back to the founding of theMechanics Institute in Leeds in 1824.

International students rated the University top in the UK for language

support, accommodation quality and learning spaces in the 2010

Autumn Wave of the International Student Barometer and sixth in the

world for the quality of its lectures. We have over 1,500 international

students from 122 countries around the globe.

The Universitys award-winning learning environments include

Broadcasting Place, which was voted the best tall building in the world

in 2010 by the Chicago-based Council on Tall Buildings and Urban

Habitat (CTBUH) and also winner of the 2010 Leeds Architecture

Awards New Building category.

event to prepare local business for the next generation

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