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Events

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ContentsEpoka - Valletta, Malta 4-5

Pope Benedict Visits Malta - Valletta, Malta 6-7

A Christmas Village - Valletta, Malta 8-9

VCP Trade Show Exhibit - Miami 10-11

VCP Contract Signing News Conference - Valletta, Malta 12-13

Washington Film Festival - Tower Club 14-15

Art Series - Tower Club 16-16

Breakfast with Tiffany’s - Tower Club 18-19

10 Films That Changed America - Tower Club 20-21

Remember the Titans - Tower Club 22-23

Big Cats - Tower Club 24-25

Women of Vision - Tower Club 26-27

New Member Reception - Tower Club 28-29

VTV Gran Fondo - Falls Church 30-31

National Club Convention - Chicago 32-33

Private Event - Lansdowne Resort 34-35

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Epoka is a Maltese term for folklore. This old Maltese tradition was created in celebration of Imnarja. The Valletta Waterfront was transformed into an 18th Century Malta with a mix of music, crafts, food, dance, games and entertainment, offering a fun-filled evening and culinary delight for the Maltese family. There was an authentic 18th century ensemble performing a revival of Maltese music with period costumes dating back to the time of the Grand Master Pinto, village dancers and the entire quay filled with over 60 artisans displaying Maltese traditional crafts from jewelry, paintings, filigree, edible delicacies among much more.

EpokaValletta, Malta

• Attendance – over 5,000 persons attended the event• Attracted a younger demographic, reaching across multi generations• Achieved a double page full color feature article in the Times of Malta• Television coverage and personal interviews• Articles in the local magazines• Facebook – Launched an aggressive events campaign, executed on Facebook • Increased engagement by almost 200% and captured additional fans and followers. Initially 2,000 fans on Facebook in 2011 and in 2017, now over 16,000 followers• Mentions on popular radio stations• Increased website traffic• Leveraged relationships with stakeholders to promote event through their communications channels• Financial - The Valletta Waterfront realized a revenue of $50,000 euros. Although the actual sales receipts of each tenant were unavailable, the feedback was positive in terms of additional revenue and support to repeat the event.

Results

The event was created to raise brand awareness for the Valletta Waterfront as a young and vibrant destination and an alternative to traditional celebrations around the island. In addition, to create an annual event to add to the calendar.

Objectives

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Over 14,000 youths gathered on the quay at the Valletta Waterfront to give a thunderous festive welcome to His Holiness Pope Benedict XVI. Thousands of others lined the Valletta Waterfront promenade and Grand Harbor bastions to get a glimpse of the Pope during his short 27-hour visit in Malta. This was a major event for Malta and the Valletta Waterfront placing the destination on the international radar for future visitors.

Pope Benedict’s Visit to MaltaValletta, Malta

• More than 20,000 in attendance with 14,000 youths gathered at Valletta Waterfront• Extended television coverage both domestically and internationally• Print publication exposure in newspapers and magazines• Increased social Media engagement • Increased website traffic• Raised public relations position with stakeholders and domestic audience• Financial - The retail outlets on the waterfront had increased sales during the event.

Raise Valletta Waterfront brand awareness on an international level using the destination as a backdrop for the historic event.

Results

Objectives

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The Old Power Station was used as a backdrop to stage a Christmas event with stalls like ones in European countries, which have proven to be a natural attraction for visitors. A 6-week calendar of activities such as: Storytelling by Santa, photo opportunity with Santa, hands on Christmas letter writing for children, singing carolers, musical entertainment, games, along with stalls filled with handmade Maltese gifts and candy.

A Christmas VillageValletta, Malta

• Multiple television coverage• Print Media – newspaper and magazine coverage• Radio promotion• 50,000 attendance during the promotion• Increased social media traffic• Increased website traffic• Financial – increased sales for the Valletta Waterfront retail outlets

The objective was to generate increased foot traffic for the Valletta Waterfront throughout the Christmas season of December, to increase sales for the tenants and create an annual calendar event that will grow in popularity over the years. In addition, to provide family activities to the public, promote the Valletta Waterfront destination, raise brand awareness and foster a positive image for the parent company.

Results

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Valletta Cruise Port invested annually in a booth at the premier cruise industry trade show hosted by Seatrade Cruise Global in Miami. This is the main trade show for port authorities around the world. The event duration is 3-days and a high visibility opportunity for prospective cruise line companies to meet with port executives. The exhibit is a collaboration with the Malta Tourism Authority, ground operators and other stakeholders from Malta. The planning, sponsorship and execution is under the management of Valletta Cruise Port.

VCP Trade Show ExhibitMiami, FL

• Delivered on time and within budget• Achieved 100% sponsorship • Forged relationships with new business executives and decision makers• Increased brand awareness with cruise line executives• Received numerous awards from industry peers for port operations and passenger satisfaction

• Achieve 100% sponsorship for the trade show booth• Increase geographic visibility with high profile cruise line executives• Meet with itinerary planners and secure commitments for MOU• Move executives from MOU to contract agreements• Achieve introductions to 5 new cruise lines and increase brand awareness

Results

Objectives

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News conferences were held to showcase the signing of long term contracts. “Malta is a vibrant destination and this is reflected in the port of Valletta and all the ongoing activities around the Grand Harbour region and the Capital City,” said Stephen Xuereb, CEO of Valletta Cruise Port. “The port prides itself of its close collaboration with all cruise lines. Our distinctive capabilities include a central position in the Mediterranean, sound port infrastructure and services, destination attractiveness and a diverse product offering, outstanding service delivery, and more importantly our reliability and flexibility.”

VCP Contract Signing News ConferenceValletta, Malta

• TUI cruises – Increase of 130,000 passengers annually• Costa Cruises – Increase of 70,000 passengers annually• MSC Cruises – Increase of 150,000 passengers annually• P & O – Increase of 100,000 passengers annually• The increase in passengers from cruise ships visiting and home porting in Malta, in 2016 added 90 million euros in direct expenditures to the economy.

The goal was to add long term cruise contracts that will serve to stabilize the revenue and marketplace for Valletta Cruise Port, stakeholders and the tourism industry in Malta.

Results

Objectives

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The Tower Club Tysons Corner hosted an event in collaboration with Washington West Film Festival to Change the World. The event was created to bring like-minded private club members to an exclusive event as a fundraiser for WWFF. Mr. Ed Asner was a guest in an interview style appearance. Members of the Tower Club and guests could get up close and personal environment with the famous entertainer. Additional new members to the Tower Club was achieved and guests broadcasted over the social networks raising brand awareness.

Washington West Film FestivalTower Club, Tysons, VA

• Well attended by Tower Club members• Generated 8 new prospect leads and 2 new members• Created positive social chatter over Facebook • Increased shares and likes over Facebook• Increased website traffic• Improved bounce rate on website

Generate a star signature event targeting the baby boomer members that was a free of charge member benefit. The event was to provide an opportunity for members to invite prospective guests to experience the Tower Club. In addition, the event was created to gain brand exposure, raise brand awareness, increase buzz over social media channels and forge a corporate partnership with the non-profit, Washington West Film Festival.

Results

Objectives

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The Art Series at the Tower Club was created as a vehicle to build momentum for the annual Charity Club Classic which is a corporate wide fundraiser. The events began in the Spring and continued as four events, one for each quarter of the year. The event showcased local artists Matthew Johnson, Rodger Schultz and Jake McGuire. The event was supported by the Women’s 2 Women’s committee with a focus to present a cultural event to club members. Each of the artists displayed their work for 30 days or more in the lobby of the Tower Club. This helped to build excitement for each individual event. There was a reception and fun filled evening with each artist donating a piece of art for the Charity Club Classic, an annual event to raise funds to support a local and national nonprofit. The Charity Club Classic was a black-tie event targeting members and encouraged inviting guests to attend.

Art SeriesTower Club, Tysons, VA

• Raised over $65,000 for a local charity and the national ALS Augie’s Quest supported by ClubCorp corporate. • Raised more funds than any fundraiser in the history of the Tower Club. • Achieved goals to receive all services and goods as in kind donations • Increased brand awareness over social media channels• Increased social buzz over Facebook with increased likes and shares• Increased website traffic

Engage current members in a club fundraising event to support the Still Brave non-profit that helps children with cancer. The daughter, of the private events director, was the focus of the event as a 5-year old who struggled with the illness. Her journey had an emotional impact on the management staff and the membership base. The goal was to raise brand awareness and raise financial funds for contribution to the charitable cause.

Results

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This event was presented by the Women2Women’s committee of the Tower Club Tysons. It was held on Valentine’s Day and over 100 women came to the club braving an ice storm for the opportunity to model jewelry from Tiffany & Co. A wish list was created and attendees were able to write three items where the sales staff of Tiffany’s would follow up with the significant other to make dreams come true for Valentine’s Day. This event was a huge success and new membership was realized with 5 new members. Tiffany’s & Co. was thrilled with the sales revenue results. This is an example of reaching out to a local and nationally recognized brand for collaboration.

Breakfast With Tiffany’sTower Club, Tysons, VA

• Attendance – 100+ members and guests• Generated 10 new prospect leads and 4 new members • Tiffany’s was thrilled with the increased revenue results for the events• Established corporate relationship with Tiffany’s, a nationally recognizable brand.• Provided a quality event for members • Increased likes and shares over Facebook • Increased engagement over social media channels• Increased website traffic

The Women2Women’s committee members wanted to create annual events leveraging corporate relationship with local businesses. Provide a fun filled event that was of interest to women and theme timed around Valentine’s Day. The target audience was Generation X and Baby Boomers female members along with new members who were recently on boarded.

Results

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This event was created as an educational presentation by Marc Lapadula, a professor of screen writing at Yale University. The basis was the success of Washington West Film Festival and the popularity of the topic of movies from the membership base.

10 Films That Changed AmericaTower Club, Tysons, VA

• Attendance - The event was attended by 50 members • Generated 6 new prospect leads and captured 2 new members• Increased social activity during the event over Facebook• Increased likes, shares and engagement over social media channels • Increased brand equity by providing quality events to membership base• Increased website traffic

Create an event of interest for the membership base that was free of charge and provided an opportunity to bring prospective guests for new membership.

Results

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The “Remember the Titans” event was to recognize and pay tribute to local heroes for Black History Month. Managed to secure 7 of the original Titan football team members to attend a personal appearance at the Tower Club. The event was attended by more than 50 parents and children. It was a tremendous success with the members. Also, in the history of the Tower Club, Black History Month had never been celebrated and this event raised brand value with a diverse community.

Remember The Titans ScreeningTower Club, Tysons, VA

• Attendance – more than 50 members, who are parents, attended with their children enjoyed the personal autograph and photo opportunity.• Increased sensitivity and recognition with diverse audience and created positive goodwill• Increased social shares, likes and engagement over Facebook• Increased website traffic• Created social buzz with members

Create positive connection with diverse membership base by providing an event focused on local persons who have made emotional impact on African Americans in the Washington, D.C. area. The target audience were primarily male members and their families who appreciated local sports.

Results

Objectives

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One of the topics that the membership based expressed an interest in was conservation. Tapping into national brands in the Washington, D.C. area, I reached out to National Geographic to organize an evening dedicated to this topic and forge a long term corporate relationship. National Geographic brought three professors from Africa who shared their personal experiences of the Big Cats Initiative. This presentation was attended by approximately 45 members and was given rave reviews for the content and exposure. The event was shared on social channels by the members and guests.

Big CatsTower Club, Tysons, VA

• Attendance – More than 45 members and their guests attended• Received positive and superior survey results from attendees• Increased website traffic• Increased likes and shares on Facebook• Forged a long term corporate relationship with National Geographic• Increased brand awareness for Tower Club and National Geographic initiative

• Create an educational event focused on photography for members and guests• Provide an atmosphere for Tower Club members to forge new relationships with like-minded members• Create brand exposure and collaboration between Tower Club and National Geographic• Increase brand value with a quality free event• Create social buzz over social media channels

Results

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Another acclaimed event in collaboration with National Geographic was Women of Vision, featuring photographer and contributor, Jodi Cobb. This event was a response to the members who expressed an interest in photography as a personal hobby through surveys. The event was scheduled in sync with the exhibition launch at the National Geographic museum in D.C. Women of Vision is a tribute to the spirit and the ambition of female journalist who have created riveting experiences for millions through the insightful, sensitive, and strategic use of the camera. This event provided an opportunity for Tower Club members to ask questions of the professional journalist and forge new relationships with other members who shared the same interest.

Women of VisionTower Club, Tysons, VA

• Attendance – 75 Tower Club members and guests attended• Increased book sales for National Geographic• Increased website traffic• Increased social media engagement with Facebook• Increased likes and shares on Facebook• Raised brand value with Tower Club members• Yielded 8 new prospect and 4 new Tower Club members

Provide a quality event with a national brand, National Geographic, that will educate Tower Club members in photography and journalism. One goal was to increase attendance at events during the week and increase food and beverage sales for the Tower Club.

Results

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You’re InvitedPlease join us

Wednesday February 12th as we welcome our new members to

The Tower Club7-9pm

Library LoungeBoard and Committee Members in Attendance

RSVP 703-761-4250 or email: lindsey.williams@ourclub.com

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The New Member Reception is a bi-annual event with the purpose of welcoming new members to the Tower Club. The evening was attended by board and committee members along with high profile club members to welcome new members. Introductions were extended between current and new members to enhance a socially on boarding process and make connections. The event is a good will gesture to build relationships and encourage new members to get involved, participate and invite prospective members.

New Member ReceptionTower Club, Tysons, VA

• Generated new prospect leads for membership• Received excellent response rating resulting from member survey • Created increased social media activity

Create a positive environment that warmly welcomes new members to the club and provides an opportunity to forge new relationships.

Results

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RIDE FOR CAMPUS SAFETYRIDE FOR REMEMBRANCE

Come and show your support to improve campus safety. Cyclists can chose from a scenic 100-mile ride to Quantico or 32-mile ride to Burke Lake. Spectators, friends and family can cheer riders or join in other activities. Look for great food, cool vendors, kids activities, live entertainment, VT Alumni, and more!

Go to VTVGranFondo.com

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R E G I S T E R A T W W W . V T V G R A N F O N D O . C O M

OCTOBER 5, 2013 AT MOSAIC 2910 DISTRICT AVENUE, FAIRFAX, VA 22031

THE 3RD ANNUAL VTV GRAN FONDO FOR CAMPUS SAFETY

PRINTING COURTESY OF QUALITY GRAPHICS & PRINTING INC.

RIDE FOR CAMPUS SAFETYRIDE FOR REMEMBRANCE

Come and show your support to improve campus safety. Cyclists can chose from a scenic 100-mile ride to Quantico or 32-mile ride to Burke Lake. Spectators, friends and family can cheer riders or join in other activities. Look for great food, cool vendors, kids activities, live entertainment, VT Alumni, and more!

Go to VTVGranFondo.com

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P U S S A F ET

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A N F O N DO

R E G I S T E R A T W W W . V T V G R A N F O N D O . C O M

OCTOBER 5, 2013 AT MOSAIC 2910 DISTRICT AVENUE, FAIRFAX, VA 22031

THE 3RD ANNUAL VTV GRAN FONDO FOR CAMPUS SAFETY

PRINTING COURTESY OF QUALITY GRAPHICS & PRINTING INC.

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As a member of the advisory board for the Virginia Tech Victims Family Foundation, part of the planning strategy was to create local events. A bike ride and a half marathon had been held in the Blacksburg area as an annual on-campus event during prior years. A decision was made to move the event to the DC area to cultivate increased participation and focus on the target audience of strong VA Tech alumni located in this area. VTV developed a corporate partnerships and collaboration with JBG, the management company for the Mosaic District in Falls Church, VA for the location of the event. The bike route was extended to include a 100-mile route which qualifies as a Gran Fondo. Rest stations were created along the bike route and on site vendor booths were sold for sponsorship opportunities.

VTV Gran FondoFalls Church, VA

• Over 100 participants enrolled which was a 200% increase over prior years• Event was fully sponsored with financial and in-kind donations• Earned media coverage in local newspaper and local television station• Negotiated advertising promotional media access to large jumbo screen located onsite in outdoor space • Secured onsite advertising space for promotion

The objective for the event was to raise awareness for the Virginia Tech Victims Family Foundation and the cause initiatives. Specifically, the 32 Initiative that establishes guidelines for college and university on campus security that was being rolled out on a national basis.

Results

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For more than 50 years, the National Club Association (NCA), a Washington, D.C.-based trade association, has served as the primary advocate for private clubs, representing their interests on Capitol Hill, in the regulatory agencies, in the statehouses and in the courthouses. In addition, NCA serves as an invaluable resource for professional and volunteer club leaders, providing resources on industry trends, legislative and regulatory issues, governance best practices, operational issues, and ways to strengthen club leadership through its publications and educational programs. The National Club Association’s 13th annual National Club Conference is a premier event. Programming will focus on three key themes: Strategic Issues for Private Club Governance; The Club Industry Outlook and Trends for the Future; and Legislative, Regulatory, and Legal Issues for Clubs.

National Club ConferenceChicago, IL

• Achieved sponsorship goals to underwrite expenses for the event• Executed plan within budget• Received high ratings from feedback surveys

Provide a quality event that convenes industry leaders for educational programming on topics impacting private clubs across the country.

Results

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This rehearsal dinner private event was arranged for seventy-five guests. The theme of the dinner was inspired by the groom’s school colors of navy blue and white. The backdrop for the color palette was crisp white linens with elegant silver tones. The theme was reflected in the floral arrangements, menus, signage, table linens and coordinating chair pads. The cobalt blue water glasses added a pop of bright color for visual appeal. The event was catered with Middle Eastern cuisine along with a musical duo adding to the elegant atmosphere.

Private EventLansdowne Resort, Leesburg, VA

• 90% attendance• Successfully sourced new vendors• Executed within budget• 100% client satisfaction

Create a stylish modern rehearsal dinner event for multi-cultural audience within budget.

Results

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Thank YouDrop Me A Line

renefadoul@gmail.comrenefadoul.com