events webinar
DESCRIPTION
Events webinarTRANSCRIPT
Tips on Throwing Events to Grow and Keep Audiences
November 2014
#PubTraining
2
Submit questions on the
right
Tweet with #PubTraining
Video and resources on
ds.npr.org
3
Why Events?
‘The Checklist’
Questions!
Today’s Agenda
4
Why Events?
#PubTraining
5
Olivia Allen-PriceKQED
@OAllenPrice
Ezra RomeroKVPR
@EzraRomero
Brenda Williams-ButtsNew York Public Radio
@BWilliamsButts
6
Olivia Allen-PriceKQED
@OAllenPrice
7
Why Events?
8
Ezra RomeroKVPR
@EzraRomero
9
Why Events?
10
Brenda Williams-ButtsNew York Public Radio
@BWilliamsButts
11
Why Events?
12
The Checklist
13by Patrick Wilken, Flickr
#pubtraining
1. Find Your Purpose
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What are you trying to accomplish?
What does your audience want?
How will you measure success?
What is your budget?
Answer These Questions
15By Brett Sayer, Flickr CC
2. Tailor to the Audience
#pubtraining
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Who are you trying to reach?
How can we reach different audiences?
Should this event be free or paid?
Answer These Questions
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3. Partner Up
By Egidio Maurizio, Flickr CC#pubtraining
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Who can I work with internally?
Can I pitch this as part of station goals?
Who could we partner with externally?
Answer These Questions
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4. Reimagine Resources
#pubtraining
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What can you do on a small budget?
What resources do we already have?
Can we do something different?
Swag?!
Answer These Questions
21By Shark Hats, Flickr CC
5. Get people to show up
#pubtraining
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Do we have a promotional plan?
Are there influencers we can target?
How will we make sure people actually show once they’re signed
up?
Answer These Questions
23By Nancy Lin, Flickr CC
6. Prep, prep, prep. Then, event!
#pubtraining
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Answer These Questions
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Do we have our checklist ready?
Have we checked the equipment?
Are we ready for things to go wrong?
Answer These Questions
26By SSKennel,, Flickr CC
7. Don’t let it stop at the event
#pubtraining
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Can we create stories out of the event?
How do we follow up with attendees?
Have we checked back in with our goals and assessments?
Answer These Questions
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8. Learn from the failures
#pubtraining By Orange County Archives, Flickr CC
29
Questions?
30
Olivia Allen-PriceKQED
@OAllenPrice
Ezra RomeroKVPR
@EzraRomero
Brenda Williams-ButtsNew York Public Radio
@BWilliamsButts
#PubTraining