evergreen income · 2019-01-29 · autoresponder and crm - user friendly - do it yourself go to: -...

YMDD Module 5 Lesson Page �1

EverGreen Income

This is about leveraging webinar technology to do a webinar that sells your 12 week program, that you can put on autopilot, send traffic to it, and have it convert and sign up DIYs and new people for your mentorship. It’s about using a webinar to train the people who are a part of your program, setting up those videos in a way you can sell them again in a DIY scenario (Phase IV) and use them to be the stable ‘courses’ for your next program with you, and

you just show up for the Q&A call. It’s about taking the program once it’s done, and putting it into a place where others can buy and access the materials. This is the module that creates recurring income success.

Once you have created your program offer, you can create the presentation that will be used to sell this offer. The key to this presentation is you will do it probably weekly, until you get it perfected. Repetition is the key to success in getting this solid - for webinar and for stage - and you will know you have achieved that nirvana when your conversion rates are at 70%. That means 10 people on the webinar = 7 sales. (excluding any people on the webinar that have already bought).

(c) Tracy Repchuk YourMillionDollarDesign.com

http://YourMillionDollarDesign.com


Presentation Layout for a Webinar:

Problem Solution Create the new problem

1 Precall - 0-5 Minutes - Meet & Greet1. Welcome Attendees - get them acquainted with chat feature if

available 2. Check audio levels - ask for confirms 3. Request Social Media Sharing 2. Call 0-5 mark - Welcome

1. Intro - Preframing 1. Who are you 2. What this call is about

2. Q&A protocol - HOLD UNTIL THE END 3. Agenda

3. 5-15 Mark - Your Story

1. Social Proof - Credibility2. Struggle/Conflict - Pain Points3. Solution - Benefits/Outcome

4. 15-45 Mark - The Content (You are NOT teaching) 5 points - 1 deep dish - select the one that is the hardest

1. MarketData 2. Case Studies Proof3. Teach the WHAT Not the HOW 4. Give actionable items

5. 45-60 mark - The Close - NEVER RUSH IT! Speak Faster - excited

1. Introduce new problem 2. introduce the solution 3. Benefits - what’s included 4. Testimonials




5. Guarantee 6. Price Breakdown 7. Call to Action 8. Scarcity9. Fast Action Bonuses

15 minutes - never want to 1 slide it - 6. 60-75 Mark - Q&A

1. Highlight the benefits of the product 2. Congratulate Buyers

7. 75 mark - Final Thoughts and Goodbyes - remind of urgency, scarcity

Webinar Promo Minimums TITLE - ie. 3 Steps to Make 2018 Your Best Year EverDESCRIPTION:After being in business for over 30 years, there are key steps I take at the end of every year to ensure growth and success.

BULLETS: In this webinar I'm going to open up the curtains and reveal the steps I use to;1. Set and Get Goals2. Balance your Life to Stay Happy and Excited3. Leverage so that you make more money and work less time

No matter where you are in the income or business phase, this will help you see what you need to apply to make more income, grow your business to a stable level, and then #ReachMillions.

I will reveal what has eluded so many because of the distraction, overwhelm and confusion that has planted you on a treadmill of busy work.




Get ready to simplify your life, get clarity in your actions, and finally be putting your attention where it should be.

When: Friday Jan 5th at 10am PST

I look forward to seeing you there.

Tracy Repchuk"Get Seen - Be Heard - Make More - #ReachMillions"

PS - I only have 100 seats so grab yours before it’s gone.

https://events.genndi.com/register/169105139238474039/71a83c6aa5 PromotionAnywhere you can think of Advanced methods: 1. Create a graphic for social media promo and branding 2. Paid ads - LANDING PAGE - lead capturing Webinar Features for Setup - Title/Description/Bullets (from above - promo) - Email Settings - Branding - Polls (later when you get used to the control panels) (for classes)- Integration (this is when you integrate to your autoresponder) Invite Attendees - Registration link and automatically approve is all here




Email Settings - Confirmation/Reminder/Followups

Branding




AFTER Webinar Promotion Email Sequence 30 registered - 9 show - 4 buy - 26 people to promote to 21 DNA/5 DNB 8 days of follow up after a webinar - autoresponders

(you can make the subject lines what you want - but this is the framework)Day 1 - Did you miss it - Replay good news here’s the replayDay 2 - did you see this replayDay 3 - day of rest no email Day 4 - send them a feature that you may have missed Day 5 - 72 hours left countdown beginsDay 6 - 48 hours leftDay 7 - 24 hours leftDay 8 - this ends at midnight

Day 8 - last chance then it goes awaythis is where majority of sales end - i have to decide - i’ll just buy itSALES - take 6 - 12 touch points BEFORE they BUY




Action Plan for the Webinar:Pre-prep1. Secure your webinar software and start to learn it

Click here to sign up: QuantumleapWebinars.com

You will need to select BASIC+WEBINAR - About $50 per month2. Get comfortable with presentation software - either powerpoint or keynote or some presentation tool depending on your operating system/computer type 3. Create the presentation in 3 pieces - in this order (same presentation)

a. The offer/close - take your offer and break it down slide by slide for each module - and each bonus - just like this one has

http://www.yourmilliondollardesign.com/member/wp-content/uploads/2017/10/ymdd-presentationclose.pdf

b. Create the seed plant slides - these are the 6 steps of your program

http://www.yourmilliondollardesign.com/member/offer/ Watch Develop Your Seeding

c. Introduction and opening - promise - summary - about you 4. Create the script that will go with that presentation

5. Go through the webinar check list and make sure you have addressed all the elements - any you don’t understand ask in the forum or on Q&A call https://quantumleapproducts.com/wp-content/uploads/2017/05/WebinarAuthorityCL.pdfWebinar Date Set6. Set the date and get the link for registration 7. Promote the link EVERYWHERE - social media, lists, forums, paid ads anything you can think of



http://QuantumleapWebinars.com




http://www.yourmilliondollardesign.com/member/offer/

https://quantumleapproducts.com/wp-content/uploads/2017/05/WebinarAuthorityCL.pdf

https://quantumleapproducts.com/wp-content/uploads/2017/05/WebinarAuthorityCL.pdf


Action Steps once launched: Webinar Launch1. Become a master and learn your webinar software Order Zoom here: QuantumleapWebinars.com2. Always be working at filling the next 12 week class - social media spotlighting and client referrals - FB Lives send to the offer page 3. Secure a live event date and location and set the date 3 stage offer - All day (3) - SELL HIGH TO LOW After lunch offer Offer master program - Upsell - selling to the old group (12wk) $2k-$5k YEAR LONG = $2k (3-5 slides) mention 1 liner - and for anyone 1:1 coaching - talk to later 2 - Upsell - $2k = $4k 1 - conversation 1:1 - $7000 3pm - GROUP PROGRAM OFFER - drop into this bucket $295 12 weeks - BIG OFFER - whole presentation - CLOSE4. Fill your event while you are still teaching this class - social media spotlighting and client referrals - need a formal registration for this $50 (Goal: 20 people at $97 including current class members) 5. Create the upsell - next logical step for your current 12 week members Create OFFER only unless you already have a bigger program ready ($2k-$5k) www.MessagetoMillionsMastermind.com 6. Start to create a webinar sales presentation to close the next class of members - Sample of presentation - https://quantumleapmasterclass.com/6figurereplay (full close with price was removed because it costs more now) 7. Set a webinar sales presentation date - and promote and get this filled




http://www.MessagetoMillionsMastermind.com


with prospects. You can either fill this 2 ways;A. Send prospects directly to the webinar software registration (issue with this is you can’t automatically follow up if not in an autoresponder software. You will need to manually promote to those that attended and registered and did not attend after. It takes 3-5 emails to sufficiently promote a replay. Your webinar software will allow you to send 1 email out after - so make sure you have set this up in your software to do this) B. Send prospects to a landing page for the webinar which is integrated to an autoresponder system - and integrated to the webinar software (to do this you will usually require an add-on to your autoresponder called zapier) Sample webinar layouts with landing page and autoresponder https://quantumleapmasterclass.comSample Thank You Page - PURPOSE is to NOW get them to sign up for the WEBINAR https://quantumleapmasterclass.com/thankyousample/

8. Select an autoresponder (contact us for best one for you)

Autoresponders:

Aweber - simple - warning: does not have JV growth - $19/monthProven, good support.More than 700 responsive, customizable email templates are included.Integrates with landing page software such as Leadpages.Go to: www.TracyRepchuk.com/autoresponder - you could get Leadpages if you wanted that feature later - $25-$48/mthInfusionsoft - massive growth - $97/month startingContact the office for a demo - built in landing page feature integrated Full CRM- Full affiliate tracking system DO NOT ORDER THIS DIRECTLY - WE MUST REGISTER YOU FIRST so



https://quantumleapmasterclass.com/thankyousample/

http://www.TracyRepchuk.com/autoresponder


we can negotiate the best deal. Clickfunnels - $97/month starting- integrated landing page builder and other options built in along with autoresponder and CRM - user friendly - do it yourself Go to: www.ClubTrial.com - Try Free for 14 days 9. Set up your autoresponder Series for promotion

When promoting a webinar there are 4 sequences you need to think in terms of;1. Promo sequence via email and social media 2. Before and After webinar sequence to attendees3. Before and After webinar sequence to registered but didn’t attend 4. After webinar sequence to promote replay to non registered prospects (8)For steps 2 and 3 - The webinar system will do reminders of upcoming webinar when you set this up. It will also handle emails to people who did attend and didn’t attend. You do need to set this up though. You will also need it to list build in general and to collect emails from those people who want to register for a webinar or webinar replay once you have done it already.

10. Create a Replay Page for Webinar Presentation

This is a page you have - that is distraction free - that has them watch the replay and sign up for the offer. Video: Youtube.com/yourchannelSample -https://quantumleapmasterclass.com/replay/brandempire/- This can be your order form with the video at the topAdditional Webinar Training:https://quantumleapproducts.com/quantumleapwebinar/



http://www.ClubTrial.com

https://quantumleapproducts.com/quantumleapwebinar/


Password - success

11. Set up an evergreen webinar that doesn’t need you anymore Once you have done the sales webinar, and you have it perfected and converting - now it’s time to turn it into an evergreen webinar. This is where you use special software to handle and manage and integrate all the moving parts, and give the illusion that you are doing it live, but you’re not.Here is a Sample evergreen webinar -https://events.genndi.com/register/169105139238474039/71a83c6aa5

Here is a link to the software that runs evergreen webinars Click here - www.Everwebinar.comHomework - ALWAYS DO PRIOR STEPS FIRST 1. Create your one sheet offer2. Find 10 buyers for your program via social media or live scenario 3.If you do not have paypal - register an account - so you can take payments OR Stripe OR ANY electronic easy way to accept money4. Purchase Zoom at QuantumleapWebinars.com———————5. Sold first person - set the start date and create schedule

6. Set up schedule in webinar software and learn fundamentals of webinar system such as set up a webinar, set up branding, set up emails, set up recurring webinar and enter the dates, do a recording7. Create the first class content - outline

9. Decide where you are going to store the completed recordings - ie. vimeo Pro (use this link - https://vimeo.extole.com/s/paypal) or youtube with a password protection (free)


https://tracyrepchuk.krtra.com/t/iA19KJWEoTYf


https://vimeo.extole.com/s/paypal



10. Fill the class and start 11. Keep the action plan handy so you know your steps

12. Action Steps once launched: Webinar Launch from Above

Q&A4 hour 1/2 day 9-1 1-5

2 hours welcome - intro teaching - until noon noon - HUNGRY - DON’T BUY WHEN HUNGRY - resolve this issue after some sort of food - 20 min break - FOOD IS THERE - 1pm - DO YOUR PRESENTATION AND CLOSE - 60-90 seed plant/close - CLOSE - Head to the back of room to take advantage of this offerand these bonuses - BONUSES are only available at this break CLOSE IS DONE - PROCESS ORDERS (20 minute) BRIEF - GET OFF STAGE AND GO TO BACK OF THE ROOM - hands up - IF YOU HAVE QUESTIONS THAT YOU NEED ANSWERED NOW - join me at the back of the room and I’m happy to answer them - keep your headset ON - mic hot - take it with you the whole room - WRAP UP - Q&A

3 day event - multi-speaker 30 min - day 1 - seed plant the offer here - 5 steps/unfold 1 step - AMAZING program - (5 min close) - $997 - $297 take advantage




I AM HERE ALL 3 DAYS to talk to you …. 30 min - end - finish the 4 others steps - REMIND THEM OF CLOSE



evergreen income · 2019-01-29 · autoresponder and crm - user friendly - do it yourself go to: -...

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