Every Business is a Digital Business

David Andrzejek @davidandrzHead of Telecom @Apigee

Embracing the Connected Customer

500+ Enterprise customers

20% of Fortune 100

50% of top 100 global brands

50% of top retailers

High-speed connectivity is becoming ubiquitous

Hardware and datacenters are moving to instantly available, easily scalable clouds

Consumers are moving from PCs to devices

Services and experiences are moving to software

Physical Store

Partner Integration

Tablets

Gaming Consoles

Smart Appliances

Smart Sensors

Smart phones

Connected Cars

Web

Kiosks

Your Digital Assets

API

API

AP

I AP

I

Be where the customer is. At any time. In any place.

Businesses are adapting by going Digital

Nike: adding digital experiences to apparel

• #1 Most Innovative Company, 2013

• 2 Million Nike Fuelbands sold

• Largest running community with 10M+ members

• Nike+ APIs returns detailed activity and aggregate level activity (goals and lifetime totals)

• Nike Fuelband and Nike+• Revenues up 60%• Profits up 57%• Market cap 2X

“It’s a product, it’s a platform for services, it’s an ongoing dialogue with our consumers, and it’s a rapidly growing community...” Mark Parker, CEO 6

Apps

APIs

Big DataPath Lose It

Ç

7

Walgreens: driving in-store traffic via first and third-party apps

“We started by driving customer engagement outside our store with the QuickPrints and Prescription APIs. Then, moved to driving engagement inside our store with the Balance Rewards API.” Tim McCauley, Sr. Director, Mobile Commerce

• 75+ partner apps using Walgreens APIs

• QuickPrints partners offered up to 15% revenue share

• >1 prescription refills per second from mobile apps

QuickPrints API apps

Balance Rewards API

Prescription API apps

Avg spend / customer

Apps

APIs

Big Data

Apps are where behavior happens

Apps

Digital Platform

Big Data is understanding behavior at scale

APIs drive behavior by delivering data to apps

APIs

Big Data

THANK YOUQuestions and ideas to:

david@apigee.com@apigee

Apigee Institute // Helping the Global 2000 Master the Art and Science of the App Economy

Digital Dabblers48%

Digital Com-petitors

53%

Average score deploying apps, using data analytics, and operating APIs today:23.8 out of 30

Average score deploying apps, using data analytics, and operating APIs today:14.4 out of 30

Survey of executives in 200 large companies across 40 industries, May 2013.

Digital Competitors Dominate…

33%

67%

29%

71%

High confidence in a much stronger competitive

position 5 years from now

Outperformance In Last 12 Months…

High Confidence inCompetitive Trajectory

19%

81%

Expected High Impact from Digital

…on margin, revenue, share customer

satisfaction, or delivering new products and

services

…that’s “big” over next 12 months, “increasing great deal” over next 5

years

9% higher revenue,

26% higher profitability, and

12% higher market valuation

In a two-year global study of 400 large firms, Capgemini found that those implementing enterprise-wide “digital transformations” are outperforming peers on every financial measure—stats are digitally mature leaders compared to competitors.

APIs =

How you deliver seamless experience across web, apps, stores

How you partner and ‘sell through’ new channels

How you broaden reach via ecosystems

How you innovate and deliver faster