every business is a digital business, embracing the connected customer
TRANSCRIPT
Every Business is a Digital Business
David Andrzejek @davidandrzHead of Telecom @Apigee
Embracing the Connected Customer
500+ Enterprise customers
20% of Fortune 100
50% of top 100 global brands
50% of top retailers
High-speed connectivity is becoming ubiquitous
Hardware and datacenters are moving to instantly available, easily scalable clouds
Consumers are moving from PCs to devices
Services and experiences are moving to software
Physical
Store
Partner
Integration
Tablets
Gaming Consoles
Smart
Appliances
Smart
Sensors
Smart
phones
Connected
Cars
Web
Kiosks
Your Digital Assets
API
API
AP
I AP
I
Be where the customer is. At any time. In any place.
Businesses are adapting by going Digital
Nike: adding digital experiences to apparel
• #1 Most Innovative Company, 2013
• 2 Million Nike Fuelbands sold
• Largest running community with 10M+
members
• Nike+ APIs returns detailed activity and
aggregate level activity (goals and
lifetime totals)
• Nike Fuelband and Nike+
• Revenues up 60%
• Profits up 57%
• Market cap 2X
“It’s a product, it’s a platform for services, it’s an ongoing dialogue with our
consumers, and it’s a rapidly growing community...” Mark Parker, CEO
6
Apps
APIs
Big Data
Path Lose It
Ç
7
Walgreens: driving in-store traffic via first and third-party apps
“We started by driving customer engagement outside our store with the QuickPrints
and Prescription APIs. Then, moved to driving engagement inside our store with the
Balance Rewards API.” Tim McCauley, Sr. Director, Mobile
Commerce
• 75+ partner apps using
Walgreens APIs
• QuickPrints partners offered
up to 15% revenue share
• >1 prescription refills per
second from mobile apps
QuickPrints API apps
Balance Rewards API
Prescription API apps
Avg spend / customer
Apps
APIs
Big Data
Apps are where
behavior happens
Apps
Digital Platform
Big Data is understanding
behavior at scale
APIs drive behavior by
delivering data to apps
APIs
Big Data
Apigee Institute // Helping the Global 2000 Master the
Art and Science of the App Economy
Digital Dabblers
47%
Digital Competitors
53%
Average score deploying
apps, using data
analytics, and operating
APIs today:
23.8 out of 30
Average score deploying
apps, using data
analytics, and operating
APIs today:
14.4 out of 30
Survey of executives in 200 large companies across 40 industries, May 2013.
Digital Competitors Dominate…
33%
67%
29%
71%
High confidence in a much
stronger competitive
position 5 years from now
Outperformance In
Last 12 Months…
High Confidence in
Competitive Trajectory
19%
81%
Expected High
Impact from Digital
…on
margin, revenue, share
customer satisfaction, or
delivering new products
and services
…that‟s “big” over next
12 months, “increasing
great deal” over next 5
years
9% higher revenue,
26% higher profitability, and
12% higher market valuation
In a two-year global study of 400 large firms, Capgemini found that those implementing enterprise-wide “digital transformations” are outperforming peers on every financial measure—stats are digitally mature leaders compared to competitors.
APIs =
How you deliver seamless
experience across
web, apps, stores
How you partner and „sell
through‟ new channels
How you broaden reach via
ecosystems
How you innovate and deliver
faster