+

Social Media

Small business and social media

The Beginning

www.echoSocial.me

+Social Media

Social = What

happens when people

interact.

Media= Tools used to

convey information.

Social Media = The text, video, pictures or audio that people

use to interact with one another online.

+Social Media Marketing

Think of social media platforms (Facebook,

Twitter, etc.) like the physical places

you go to make new friends or

network for business. You know, places like

the corner coffee shop, the bar, the library…

3 in 5 SMB say they’ve gained new customers by using social media

+ Take for example…

Owner of juice Bar

Goal: Use social media to

connect with people who

like to frequent juice bars.

Question: Who is my target

audience? Where do they like

to congregate online?

Fresh juice junkies

+ Who are they?

• Tries to maintain a healthy lifestyle

• Always dieting

• Belongs to a gym

• Man or woman age 25-50

• Middle to upper class

+ Where are they?

+ What are they saying?

“I want to start juicing, does anyone know

where I can find a juice bar in town?”

“Take a look at this yummy carrot apple juice I

made this morning…Mmmm”

“Read my blog about the health benefits of juicing.”

“Thanks for watching my video How I lost weight

juicing.”

+How do I reach them?

• Create a Facebook Fan page and invite everyone you know to LIKE the page.

• Create Facebook ads to find your target audience and increase awareness.

• Create a blog to share all of your knowledge and post the link to the blog on

your Facebook page.

• Connect an email app to your Facebook page to collect email addresses.

• Create a monthly newsletter and post a link to your blog in the newsletter.

• Use social sharing on your blog so that readers are able to share with their

networks.

• Add your social media links to your newsletter for people to follow you.

Build Awareness Leads Advocates

+What to say?

• Look for their concerns and offer solutions!

• Keep it Light, Bright & Polite.

• Use images whenever possible.

• Create video to convey your message.

• Be the expert. Offer valuable information about your

field of expertise.

• Blogs & newsletters are for longer posts…

Facebook & Twitter for shorter posts.

• Ask questions to draw them out.

Creating Content for Social Media Posts

LIKE | Comment | Share

+ The “BE” social attitudes

Be

Be

Be

Be

Be

Be

+

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