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Page 1: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to
Page 2: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

Those who rise up to meet the challenges posed by the unique context of the times

Every Era Has Its Heroes

Page 3: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

Leaders change their strategy and approach with times

Page 4: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

And in business tooOrganisations behave in accordance to their times

Page 5: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

In the FMCG world too, we need to prepare for a new era.

We need to rewrite rules but retain values to win

Page 6: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

More than 670 million Indians today were born in the post-liberalisation era (1990 onwards)

Page 7: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

India is still an under-branded economy… with 1.3 billion people who are only just beginning to consume

Page 8: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

Patanjali, Epigamia, Paper Boat - arenew age FMCG brands….

Page 9: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

The Indian kitchen has changed significantly.New technologies, gadgets, diets, fads, have had an impact.

The kitchen is not only a space for chores but also for display.

Page 10: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

New influencers, food bloggers, gourmet chefs, YouTube celebrities, avant-grade restaurants

speak a new language…

Page 11: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

Across all sections of society, roles and responsibilities are evolving, negative labour is being eliminated.

Women are no longer chained entirely to domesticity

Page 12: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

Most importantly, modern retail is the fastest growing distribution channel, catering to a new

generation of consumers

Page 13: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

Presenting

FMCG 2.0For the Fast Moving Consumer Generation

Page 14: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to
Page 15: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

Future Consumer Limited (FCL):A new age Food and FMCG company for a new era

Page 16: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

We are building brands to acquire the lifetime value of today’s Fast Moving Consumer Generation

Page 17: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

Kara-From Refreshing Wipes

& Skincare Wipes to Sheet Face Masks

And Nailpolishremovers

Page 18: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

A brand acquired in 2015 and scaled through the insights of evolving woman and there need for on-the go solutions

Retail Expansion:• From 10,000 GT outlets in 2015 to 30,000

GT outlets in 2017• From 86 towns in 2015 to 164 towns in

2017 Upgraded to lids for bigger pack. Long

lasting.

Launched Nail PolishRemover Wipes

New Category Expansion

New Contemporary Packaging

The KARA story

Page 19: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

Extensive single sachet sales at across industries

• Entertainment: Carnival Cinema, Insignia• Travel & Hospitality APSRTC, TSRTC, Air Asia, Vistara, Taj Leela, Lalit• Beauty Services: Tony & Guy Spalon, Enrich, Naturals etc.

The KARA story

Launched TVC for Summer 2017

Tie-up with high-end bags (Caprese & Hidesign)

Digital Expansion Available at all leading ecommerce and beauty portals

KARA VM Execution

We believe Kara is a 200 cr opportunity

Page 20: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

Desi Atta Company

A core ingredient in Indian cooking

With over 50 types of authentic attas and ready mixes, made from various regional millets, pulses & grains, the brand makes the ancient grain wisdom and their health benefits, relevant to today’s lifestyle

From single grain flours, to ready mixes- Desi Atta company has seasonal, fasting and festive Sku’sfor India’s varied food pallete

Page 21: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

Thinkskin

250ml | 100mlActiveSports | WildRose | LemonFresh | AquaSplash | Sandal

Upgrading Soap users to Body wash with a

disruptive price proposition

Page 22: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

Sangi’s Kitchen

For the new gen customer needs more than just ketchup’s.

A brand of chutney’s, dips, sauces, condiments and spices

Page 23: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

KoshFlavoured Oats and Oats Atta

Building Oats as the second grain of India, by bringing it into the center of plate with a

multigrain flour

Building a health snacking option through sweet and savoury options of flavoured oats

Page 24: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

Tasty Treat

For mindless snacking, Munching and sipping.

From wafer biscuits to namkeens, from juices to

sherbats, from cutting edge bhujiya’s to new age snacking. Tasty Treat has

innovative solutions for all

Wafer biscuits are distributed in general trade, using the Indo-

Nissin network

Page 25: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

Karmiq

India’s first national dryfruit brand

Dry fruits today are being purchased at an impulse, for healthy snacking

and munching.

A range of dry-fruits, from Cashews, walnuts, Pistachio’s to berries and also India’s most favourite Mamra

Almonds

Page 26: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

Fresh and Pure Tea

Fresh & Pure’s Kadak chai has been inspired by the chai

consumption patterns of the mass –a strong blend made with

premium quality leaves- with minimal processing

Page 27: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

Nilgiri’sFlavoured Milk and Cold coffee

Nilgiri’s a heritage brand, renews itself to connect with a new generation of customers.

With flavoured milk and cold coffee, the south based brand is ready to hit the nation

Page 28: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

ShubraSona Masoori- the healthier rice

Branding Sona-masoori, the most consumed rice in India.

Shubhra Sona Masoori is 99.5% fat free and easy to digest, making it ideal for regular,

everyday consumption.

Page 29: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

FCL owns a wide portfolio of Food and FMCG brands for every household need - allowing for a

rich multi-pronged engagement with our consumers

Food and Groceries

Dairy and Bakery

Snacks and Beverages

Personal Care

Home Care

An year of interesting new challenges

Tasty Treat mega (re)launch

New ideas in food

Exciting new partnerships

Lombard’s fresh take on Indian

formal fashion

Page 30: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

Our unique organization design allows us to innovate, incubate and accelerate - all at the same time

Page 31: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

Holacracy helps us do multiple things simultaneously, bringing together wisdom and energy

We’ve moved from

Hierarchy Structure Holacracy

Flexible Organization Design

New Meeting Formats – Action Oriented

More autonomy to teams & individuals

Unique Decision Making Process

Page 32: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

Integrated Organization Design at FCL allows us to operate with speed and efficiency and operate in

multiple categories simultaneously.

Page 33: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

BusinessIntelligence

andStrategy

Sales&

Distribution

NPD

Integrated Organization Design at FCL includes both:

Page 34: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

And by owning the value chain- from sourcing, manufacturing to distribution we see multiple benefits

Page 35: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

Our cost of doing business is considerably lower.

Being modern retail backed, our distribution costs is at 17% vis-à-vis established FMCG companies which are at 27%

Additionally, our marketing costs are significantly lower. As we build brands largely in stores and on digital platforms.

Page 36: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

The controlled distribution network allows us to respond in real time and have a superior demand forecasting capability

Production Supply based on real time evolving Demand Forecast

Speedier and localized lifecycle management to stay on forecasted sell through

Customized product offering for relevant member segments

Real time customer feedback+ secondary sales data from stores

Forecasting buying behaviour of 10 million members

Page 37: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

37

255 unique townsPresent in every state

400mm+

Customer footfalls annually

6,500+

22mm+ sq. ft.Retail space

2,000+ Stores

Rural distribution centers

Over 55% zip codecoverage

A large store in over 8,000 of c.14,000(2) pin codes

(1) [] (2) Civilian pin codes

Future Group has the largest scale andcoverage in India

Page 38: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

Large Format Small Format

FCL is able to therefore engage directly with consumers - without distribution layers in

between.

Page 39: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

FCL’s modern retail led distribution model encompasses not just our own network but also other

modern retail and GT

An year of interesting new challenges

Tasty Treat mega (re)launch

New ideas in food

Exciting new partnerships

Lombard’s fresh take on Indian

formal fashion

General Trade:

30,000

25,500

17,500

Other Modern Trade: 169

20

28

18

27

1

1

37

6

17

12

1

1

Page 40: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

We have grown the business year-over-year by over 40 % and are aiming for 70%+ growth in the

next year

Page 41: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

Our new category and brand launches include:

Page 42: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

Our new category and brand launches include:

Page 43: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

We have the opportunity to be India’s foremost FMCG company.

Page 44: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

And we believe this can be made possible

The group’s food and FMCG business is estimated to reach 50,000 crores

And FCL brands aspires to have a 70% share in our own network

Page 45: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

Through the Future Group network alone, we will reach 10,000+ small stores and within a 2 km radius of

every consuming Indian.

Page 46: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

With 30 million paid members, we are assured of business across categories and brands

Page 47: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

And we will add further distribution might through our wholesale cash and carry model.

Page 48: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

We believe FCL will be 3 billion USD (Rs. 20,000 crore) and in 5 years a 15%+ EBITDA company built for a new India, serving the Fast Moving Consumer Generation

Page 49: Every Era Has Its Heroes - Future Consumer...Every Era Has Its Heroes Leaders change their strategy and approach with times And in business too Organisations behave in accordance to

Thank You


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