everything is a social network - paul chaloner - #brightonseo
TRANSCRIPT
![Page 1: Everything is a Social Network - Paul Chaloner - #BrightonSEO](https://reader038.vdocuments.net/reader038/viewer/2022110204/55d4fb4cbb61eb9a528b458a/html5/thumbnails/1.jpg)
SEO Brighton.Everything is a social network.A presentation on SEO & Social Media by Paul Chaloner, Social Media Specialist, Fresh Egg.@paulchaloner @freshegg
![Page 2: Everything is a Social Network - Paul Chaloner - #BrightonSEO](https://reader038.vdocuments.net/reader038/viewer/2022110204/55d4fb4cbb61eb9a528b458a/html5/thumbnails/2.jpg)
SEO Brighton: Everything is a social network.
![Page 3: Everything is a Social Network - Paul Chaloner - #BrightonSEO](https://reader038.vdocuments.net/reader038/viewer/2022110204/55d4fb4cbb61eb9a528b458a/html5/thumbnails/3.jpg)
SEO Brighton: Bad drawings.
![Page 4: Everything is a Social Network - Paul Chaloner - #BrightonSEO](https://reader038.vdocuments.net/reader038/viewer/2022110204/55d4fb4cbb61eb9a528b458a/html5/thumbnails/4.jpg)
OMGTHIS GUY SUCKS AT
DRAWING
![Page 5: Everything is a Social Network - Paul Chaloner - #BrightonSEO](https://reader038.vdocuments.net/reader038/viewer/2022110204/55d4fb4cbb61eb9a528b458a/html5/thumbnails/5.jpg)
Social Media ISN’T
• Difficult• Complicated• The only thing that matters• Better than a caramel latte
SEO Brighton: What social media isn’t.
![Page 6: Everything is a Social Network - Paul Chaloner - #BrightonSEO](https://reader038.vdocuments.net/reader038/viewer/2022110204/55d4fb4cbb61eb9a528b458a/html5/thumbnails/6.jpg)
Test One.TweetSerping.
![Page 7: Everything is a Social Network - Paul Chaloner - #BrightonSEO](https://reader038.vdocuments.net/reader038/viewer/2022110204/55d4fb4cbb61eb9a528b458a/html5/thumbnails/7.jpg)
Key points
• Used the Fresh Egg blog (relatively powerful, good backlinks, PR4)• Blog fed in to Google News• Strong internal linking• Relevant content to the site and blog• Fully optimised meta tags
SEO Brighton: Test one.
![Page 8: Everything is a Social Network - Paul Chaloner - #BrightonSEO](https://reader038.vdocuments.net/reader038/viewer/2022110204/55d4fb4cbb61eb9a528b458a/html5/thumbnails/8.jpg)
SEO Brighton: Test one results – 9.15am.
![Page 9: Everything is a Social Network - Paul Chaloner - #BrightonSEO](https://reader038.vdocuments.net/reader038/viewer/2022110204/55d4fb4cbb61eb9a528b458a/html5/thumbnails/9.jpg)
SEO Brighton: Test one results – 9.15am.
![Page 10: Everything is a Social Network - Paul Chaloner - #BrightonSEO](https://reader038.vdocuments.net/reader038/viewer/2022110204/55d4fb4cbb61eb9a528b458a/html5/thumbnails/10.jpg)
SEO Brighton: Test one results – 10.15am.
![Page 11: Everything is a Social Network - Paul Chaloner - #BrightonSEO](https://reader038.vdocuments.net/reader038/viewer/2022110204/55d4fb4cbb61eb9a528b458a/html5/thumbnails/11.jpg)
SEO Brighton: Test one results – 17.30.
![Page 12: Everything is a Social Network - Paul Chaloner - #BrightonSEO](https://reader038.vdocuments.net/reader038/viewer/2022110204/55d4fb4cbb61eb9a528b458a/html5/thumbnails/12.jpg)
Tweet stats
• Initial tweet user had 1,500+ followers• RT’s accounted for 130+ mentions• Most powerful RT from a user followed by 5,000• 53,000 followers reached via users tweets
SEO Brighton: Test one results.
![Page 13: Everything is a Social Network - Paul Chaloner - #BrightonSEO](https://reader038.vdocuments.net/reader038/viewer/2022110204/55d4fb4cbb61eb9a528b458a/html5/thumbnails/13.jpg)
Observations
• Tweets played a huge role in indexing and ranking higher• It wasn’t entirely clear if they achieved the results alone• It appeared that Tweets were a secondary level of influence• We needed another, purer test
SEO Brighton: Test one results.
![Page 14: Everything is a Social Network - Paul Chaloner - #BrightonSEO](https://reader038.vdocuments.net/reader038/viewer/2022110204/55d4fb4cbb61eb9a528b458a/html5/thumbnails/14.jpg)
Test two.TweetSerping.
![Page 15: Everything is a Social Network - Paul Chaloner - #BrightonSEO](https://reader038.vdocuments.net/reader038/viewer/2022110204/55d4fb4cbb61eb9a528b458a/html5/thumbnails/15.jpg)
Key points
• Used a low powered site (pr2)• Site did not feed in to Google News• Internal linking was non-existent• The content was completely unrelated to the website• The page was not indexed for 4 days• The only SEO was to optimise the title
SEO Brighton: Test two.
![Page 16: Everything is a Social Network - Paul Chaloner - #BrightonSEO](https://reader038.vdocuments.net/reader038/viewer/2022110204/55d4fb4cbb61eb9a528b458a/html5/thumbnails/16.jpg)
SEO Brighton: Test two results – Monday 10am
![Page 17: Everything is a Social Network - Paul Chaloner - #BrightonSEO](https://reader038.vdocuments.net/reader038/viewer/2022110204/55d4fb4cbb61eb9a528b458a/html5/thumbnails/17.jpg)
Progress up to Monday 10am
• Page was posted on the Thursday before• At 10am on Monday the page was NOT indexed• Tweets began at 10am• By 12pm, no change was observed
SEO Brighton: Test two – Monday 10am.
![Page 18: Everything is a Social Network - Paul Chaloner - #BrightonSEO](https://reader038.vdocuments.net/reader038/viewer/2022110204/55d4fb4cbb61eb9a528b458a/html5/thumbnails/18.jpg)
SEO Brighton: Test two results – Monday 12.30pm
![Page 19: Everything is a Social Network - Paul Chaloner - #BrightonSEO](https://reader038.vdocuments.net/reader038/viewer/2022110204/55d4fb4cbb61eb9a528b458a/html5/thumbnails/19.jpg)
SEO Brighton: Test two results – Monday 3pm
![Page 20: Everything is a Social Network - Paul Chaloner - #BrightonSEO](https://reader038.vdocuments.net/reader038/viewer/2022110204/55d4fb4cbb61eb9a528b458a/html5/thumbnails/20.jpg)
Tweet stats
• Initial Tweet user had 1,500+ followers• RT’s accounted for 36 mentions• Most powerful RT from a user followed by 12,000• 18,000 followers reached via users tweets
SEO Brighton: Test one results.
![Page 21: Everything is a Social Network - Paul Chaloner - #BrightonSEO](https://reader038.vdocuments.net/reader038/viewer/2022110204/55d4fb4cbb61eb9a528b458a/html5/thumbnails/21.jpg)
Observations
• Back links occasionally showed up, but didn’t stick, suggesting these were links like paper.li daily digests
• Indexing took longer, but tweets alone appeared to enable this
SEO Brighton: Test two – Monday 10am.
![Page 22: Everything is a Social Network - Paul Chaloner - #BrightonSEO](https://reader038.vdocuments.net/reader038/viewer/2022110204/55d4fb4cbb61eb9a528b458a/html5/thumbnails/22.jpg)
ConclusionsTweetSerping.
![Page 23: Everything is a Social Network - Paul Chaloner - #BrightonSEO](https://reader038.vdocuments.net/reader038/viewer/2022110204/55d4fb4cbb61eb9a528b458a/html5/thumbnails/23.jpg)
• Make sure blogs are in Google News• Build quality followers for Twitter (above 1,500 ideally)• Tweet your posts using keywords you want to rank for• Optimise at least the titles and make sure the title is used in your
tweet• Try and encourage other powerful account holders to RT• Paper.li type daily digest sites can help (probably temporarily)• Fresh content in page copy helps the likelihood of ranking
improvement, but this needs further testing
SEO Brighton: Social Media & SEO takeaways.
![Page 24: Everything is a Social Network - Paul Chaloner - #BrightonSEO](https://reader038.vdocuments.net/reader038/viewer/2022110204/55d4fb4cbb61eb9a528b458a/html5/thumbnails/24.jpg)
Questions?