everything worth sharing from internet summit 15
TRANSCRIPT
my adventure at internet summit
took place in raleigh, nc
what is internet summiT all about?
internet summit by the numbers:
2 days
65 speakers
2300 attendees
6 stages
7 bars
clark by the numbers:
3 days
13 speakers
25 handshakes
8 drinks
4 dance moves
Rockstar speakers
Linking sales, engagement, and loyalty
Alison Kendrick C5 Insights
Key TakeawaysBy 2017, the CMO will spend more on IT than the CIO.
There is quite a bit of fa!gue when it comes to CRM projects
Ability to search and look at li"le data is best for employee engagement program
Cliff Seal Salesforce
no one care about your
content
key takeawaysAlign with mo!va!on and purpose for authen!city
Build loyal customers through content journeys
Find a sustainable, realis!c content crea!on approach
Joe Johnston Universal Mind
design for sensors,
not screens
key takeaways2015 is the year of the customer experience
Sensors allows for a more customer-focused experience
Marissa Coren Uber
narrative design
Kintsugi - when something is broken, it’s really just star!ng something new.
key takeawaysHeavy emphasis on developing your content process but not much on selling
Design as just another language at your disposal rather than a stumbling block
Aus"n Knight Hubspot
ux insights from a drunk
guy
“It sounds like you’re meant for large scale clients who are willing to spend money on
buzzwords”
A Drunk Guy
key takeawaysWebsites should be so easy to understand that a drunk person could use it
Crea!ng a culture of UX will help you gain ac!onable advice
Figure out what your users actually want and give it to them
Jus"ne Jordan Litmus
how to make email awesome
key takeawaysEmail is not dead
Over 50% of emails are now viewed on mobile devices
Scrolling is easier than clicking
shut up & give me the bullet points• Early leadership involvement will win
• Your marke!ng to people…actual people
• The sensors are coming!
• If it looks like it’s falling apart, it’s probably just coming together
• Get drunk and review can!na.co
• Email is not dead
All Done