evg presentation 2010 general np
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EnVeritas Group general service presentation:Content Marketing Content Management SEOSemantic and competitive Auditwww.enveritasgroup.comTRANSCRIPT
WHO WE ARE
www.EnVeritasGroup.com
EnVeritas Group is a global Content Marketing Firm dedicatedto helping companies empower customers and grow their business by developing engaging, relevant and original communications through proven proprietary processes
designed to create, manage,
distribute and market content.
WHAT WE DO
Content Research
Content Verification
Content Creation
Content Translation
Content Management
Content Distribution
Content Marketing
Content Publishing
www.EnVeritasGroup.com
Everything we do revolves around content:
HOW WE DO IT
www.EnVeritasGroup.com
10+ Years Experience in Content Marketing
Nearly 1,000,000 URLs with Content Either Managed and/or Created by the EnVeritas Group
800+ Writers and Editors in EnVeritas Group Network
70+ Full-Time Employees based in the US, UK, France and Mexico
Proven, Proprietary Processes to ENGAGE, EDUCATE & EMPOWER Your Customers
WHERE WE OPERATE
EnVeritas Group has C3 CENTERS (Custom Content Creation) Centers strategically located to serve our partners
GREENVILLE C3
LONDON C3
www.EnVeritasGroup.com
MEXICO CITY C3
WHO WE PARTNER WITH
www.EnVeritasGroup.com
www.EnVeritasGroup.com
HOW YOU CAN BENEFIT
EnVeritas delivers original, strategic and engaging content that
educates your consumers about your business and empowers them to
become your brand ambassadors so that they are motivated to purchase your products.
By partnering with EnVeritas Group, you have a proven and reliable partner that
can significantly improve the success of your online strategy while freeing up internal resources to focus on your core competencies.
Evaluate: We were invited to participate in a trial with two other vendors to manage content for five of Carlson Hotels Worldwide property websites for a period of three months. Our team of professional writers and editors conducted extensive keyword research for each hotel to gather the best keywords for optimization. The team also performed competitor analysis and local area research to better position the hotel online in the context of its surrounding destination.
Engage: Our skilled writers and editors rewrote and updated every page on the websites. We utilized optimized header tags to alert search engine spiders of the most important information to index. We improved site architecture by incorporating more white space, bolding text and grouping information to create a more readable site. Finally, we added more robust information about local businesses, hotel amenities, services and rooms to more effectively sell the hotel to website browsers.
Empower: The ultimate goal is to create content that converts these potential prospects into real profits and we helped Carlson achieve this with the following results:
•Total Monthly Visits increased 62% for the same 5 properties versus previous year
•Revenue was up an average of 76% over controlled group of hotels The three month trial led to a two-year agreement to provide content management, SEO and annual rewrites for 665 of Carlson Hotels’ websites with the following results:
•Visitors increased over 10%•Revenue increased over 10%
•Reservations increased over 9%•National Search Referrals increased over 230%
CASE STUDY
www.EnVeritasGroup.com
www.EnVeritasGroup.com
Examples1. Full Content Management + SEO (Content Creation, Updates + SEO)http://www.ichotelsgroup.com/h/d/cp/1/en/hotel/TOLSS http:www.ichotelsgroup.com/h/d/cw/1/en/hotel/INDWP http://www.ichotelsgroup.com/h/d/cw/1/en/hotel/INDWP http://www.ichotelsgroup.com/h/d/ex/1/en/hotel/YHTSS http://www.ichotelsgroup.com/h/d/ex/1/en/hotel/YHTSS http://www.countryinns.com/hotels/gastonehttp://www.radisson.com/hotels/ontoronthttp://www.countryinns.com/rossfordoh2. City Guides Only (Destination Info. – Weather & MapsOptional – Licensed City Guides)http://www.mercure.com/gb/hotel-and-activities/index.shtml http://www.starwoodhotels.com/meetings/resource/destinations/detail.html?type=CITY&lat=38.8921&lon=-77.0319&propertyID=2011
http://washingtondc.destinations.starwoodhotels.com/index.htm http://poweredby.10best.com/location.process/OID_AFD4KD98/?
hotelCode=ATLANDT&cid=OH,DT,atlan,10bestF3. Promo Pages:http://www.radissonblu.com/hotel-stgallen/offers/st-gallen-festivalhttp://www.countryinns.com/offers/3435775/chi
PROSPECTS INTO PROFITS
Eric IngrandBusiness Development Director – EMEA
+33 6 83 85 99 87
EnVeritas Group is ready to engage, educate and
empower your customers. We welcome the opportunity
to prepare a custom proposal to help you turn
potential prospects into real profits.
www.EnVeritasGroup.com