evoltion of text

The essential of book—The future of book

evolution of text

evolution of text

Contents

4

5

6

The Book is Dead, Long Live the Book

Evolution of Text

Notes on The Design

PART 1

PART 2

8

32

50

54

70

72

12

14

16

18

20

22

24

26

28

34

38

40

42

44

46

58

60

62

64

66

68

70

Sensory

sightvisual attention pattern

the eyestrain, how many blinks

the curve of surface

hearingthe sound wave

smelltouchthe textual of paper

the touch

the weight

balancethe size

Experience

spacethe eye to surface

the whole body with the object

the objects in the space

readingspeed

memory

notes

Core Space & Relationship

The Future Book

surfacedisplaythe inkthe smellinksocial networkbig brain

Reference

Copyright

4

Preface

The Book is dead, Long Live The BookThe book is an extension of the eye, book means civilization, the place be

in conversation with culture, we and the author. No matter the format of

the book is physical or digital, it’s dead only when no-one reads it.

While technology began to lead society and the economy, the format

of the book will change due to medium competition. A LOT of ink has

been spilled on the supposed death of the printed word. Ebooks are

outselling paper books. Newspapers are dying. "Phone books are already

dead," said James Reid-Cunningham of the Boston Athenaeum library

at a conference called Unbound: Speculations on the Future of the Book,

at the Massachusetts Institute of Technology in May. "The days of the

codex as the primary carrier of information are almost over." Will it also

influence our concept of the book?

What do we need when we create a new medium and within the new

invention, what qualities will we lose?

In this book, will going to introduce the experience, sensory and the

essential qualities of the book which are the reasons we love them from

different mediums. I believe when we care more about how to comfort

the reader’s experience, to generate the sense of wonder from context to

format, the technology will bloom when planted on this new model.

5

Evolution of text

I’ll love to take each word as an organism, they become the tribes, the

text when people begin to use them, which are also the constitute of

human civilization.

Evolution from Latin èvolòtiñ "unfolding, unrolling" refers to any kind of gradual

change. It can also be used for text, where it’s medium, carrier, container

and environment develop and change gradually over time.

No matter the physical book or the e-book we have so far are just the

format, the carrier for the text. The text will always accompany with

civilization, the different kinds of text will look for the best carrier for

themselves and they will become stronger or weaker according to the

condition of the environment.

The consist of text and its medium is gradually changing, before the

second part is the prognosis about the future of the book, we’ll go to

analyze the essential factors of the environment for the text in the first

part, and within those conditions, text will find out their own way. It will

also influence the way how we think about the future book. It is not about

technology, it is about people.

Since we have a new concept of the book nowadays, I can say that the

book will dead only if there is an end of our civilization.

Hsiu Chun, Hus

14, March, 2013

6

Notes on the design

Marshall McLuhan, Quentin Fiore, Shepard Fairey, “The Medium is the Massage",published by Penguin

105mm ×185mm

20g

€12.95

CH. 1 Sensory

CH. 2 Experience

CH. 3 Core

RefTitleInfo about Physical book

P H Y S I C A L B O O K

7

iPad, Apple

185.7 mm ×241.2mm

652g

€385

The PowerSubjectInfo about e-book

e - B O O K

9

Sensory

Five Senses

Sight

Hearing

Smell

Touch

Balance

PART 1

visual attention pattern

the eyes train

the different border

sound wave

the smell

the textual of paper

the touch

the weight

the size

+ 262 cm2

+ 261 cm2

paper, ink

glass, iron

0° - 360°

0°

+ 40.25 cm2

+ 13.5 cm2

Blinks : 4

Blinks : 5

rough

flat

30dB / 0.05sec

3dB / 0.05sec

20 g

652 g

1 time

+ 5 times

12

Visual Attention PatternPART 1 70.1

+ 262 cm2

iPad

13

+ 251 cm2

Sensory | Sight

26

All media work us over completely. They are sopervasive in their personal, political, economic,aesthetic, psychological, moral, ethical, and socialconsequences that they leave no part of us un-touched, unaffected, unaltered. The medium is themassage. Any understanding of social and culturalchange is impossible without a knowledge of theway media work as environments.

Allmediaareextensionsofsomehumanfaculty—psychicorphysical.

+1

+2

+4

+3

+5

+6

14

EyestrainPART 1 70.2

Blinks : 4 times

iPad

15

26



Blinks : 5 times

Sensory | Sight

eyes open

eyes closed

16

The Curve of SurfacePART 1 70.3

0° - 360°

iPad

17

0°

Sensory | Sight

18

The Sound Wave

HMS0.01 0.02 0.03 0.04 0.05

dB

+ 40

+ 30

+ 20

+ 10

+ 0

∞

+ 0

+ 10

+ 20

+ 30

+ 40

PART 1 70.4

30dB / 0.05sec

iPad

19

3dB / 0.05sec

HMS0.01 0.02 0.03 0.04 0.05

dB

+ 40

+ 30

+ 20

+ 10

+ 0

∞

+ 0

+ 10

+ 20

+ 30

+ 40

Sensory | Hearing

20

The SmellPART 1 70.5

paper, ink

iPad

21

Sensory | Smell

glass, iron

22

The Texure PART 1 70.6

rough

iPad

23

flat

Sensory | Tough

24

The TouchPART 1 70.7

+ 40.25 cm2

iPad

25

26



+ 13.5 cm2

Sensory | Tough

26

The Weight PART 1 70.8

20g

iPad

27

652g

Sensory | Tough

28

PART 1 70.9

The Size1 size

iPad

29

Sensory | Balance

+ 5 sizes

Experience

Reading Behavior

Space

Reading

Notes

PART 1

From eye to the object

Body to the object

The objects in the space

Reading Speed

Reading Memory

Taking Notes

192 cm2

131 cm2

75%

70%

237.6 cm3

421 cm3

+ 8 ways

+ 2 ways

63 words / 15 secs

58 words / 15 secs

34

Form Eye to The ObjectPART 1 70.10

192 cm2

36

47

43

43 60 71

33 78

102 77

39

iPad

35

Experience | Spcae

131 cm2

55

27

26

29 9

31

39

47 85

36

Form Eye to The Object70.10

192cm2

PART 1

iPad

37

Experience | Spcae

131cm2

38

Body with The Object70.10PART 1

iPad

39

Experience | Spcae

40

237.6 cm3

The Object in the SpacePART 1 70.11

iPad

41

Experience | Spcae

421 cm3

42

Reading Speed

0

30

60

63

PART 1 70.12

63 words / 15 secs

iPad

43

0

30

58

Experience | Reading

58 words / 15 secs

44

Reading Memory70.13

75%

PART 1

iPad

45


70%

46

Notes70.14

+ 8 ways

PART 1

iPad

47

+ 2 ways

26




50

Space

&

Relationship

PART 1

Core

51

Reading with a child

Sharing books with people

The objects in the space

Reading while travling or

commuting

80%

9%

19%

73%

69%

25%

43%

45%

52

Space & Relationship70.15PART 1

reading with a child : 80%

sharing books with others : 69%

reading in bed : 43%

reading while travling or commuting : 19%

iPad

53


reading with a child : 9%

sharing books with others : 25%

reading in bed : 45%

reading while travling or commuting : 73%

The Future

“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”

— Richard Buckminster Fuller

1

2

3

4

5

6

Surface

Display

The Ink

The Smell

Social network

Big brain

58

Surface

There is no restriction to the border, we can extend our imagination to the infinity.

The text will looking for the

surface with new material, which

could be flexible, extendable and

抄still with texture.

PART 2 MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE!MORE! MORE! NO MORE!

70.16

59

The Futute of Book

The Next Generation Display Technology

Does your Kindle leave you feeling like Transparent and flexible displays enable people to hold business meetings using office windows without using separate video-conference devices. Passengers can see transportation information on bus stop windows while drivers can use car windows as an alternative navigation system. The future display technology with its transparent and flexible displays looks to replace books and paper and shift lifestyle paradigm in diverse areas including media, publication, architecture, fashion and interior.

Flexible displays creep closer to markettConsumers hoping to enjoy thei r favorite comics or Harry Potter book in digital form could soon have a flexible alternative to clunky laptop computers.

A group of innovative firms is developing a new generation of thin electronic displays, or e-paper, that need no added light source to read, eliminating power-gobbling backlighting used in LCDs that now dominate the notebook computing market.

Graphene

Graphene is a substance composed of pure carbon, with atoms arranged in a regular hexagonal pattern similar to graphite, but in a one-atom thick sheet. It is very light, with a 1-square-meter sheet weighing only 0.77 milligrams.

MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE!MORE! MORE! NO MORE!

60

Display

The text will be virtual retinal display, there is no margin and any fixed object.

PART 2

The text is no longer the flat

object in 2D world, it starts

growing in three dimensional

shape.

70.17

61

The Futute of Book

Google Glass

Google Glass displays information in a smartphone-like format hands-free,[5] can interact with the Internet via natural language voice commands,[6] and uses Google's Android operating system.[7] While the frames do not currently have lenses fitted to them, Google is considering partnering with sunglass retailers such as Ray-Ban or Warby Parker, and may also open retail stores to allow customers to try on the device.

62

The Ink

The new ink allows the text stays forever, or also disappears as we want. The ink provides the very wide area for text to live in.

Like our blood, the text will

change its density by the

enviroment.

PART 2 70.18

63

The Futute of Book

The Book That Can't Wait

Eterna Cadenc ia , an Argent in ian publ ish ing house, has pr inted i ts anthology of new Latin American fiction using special ink which fades after two months' time. The anthology, called El Libro que No Puede Esperar (The Book That Can't Wait), starts out in a sealed package, and the ink starts its eight-week fade the moment you open it.

E-Paper Breakthrough Could Lead to Rollable, Flexible, Even Disposable e-Readers

a n e w k i n d o f e - p a p e r u n d e r development at the Univers i ty of Cincinnati could change all that by putting e-ink where it belongs: on e-paper that’s actual ly made out of paper. The breakthrough could finally lead to rollable, flexible, low-cost, and even disposable e-readers.

Paper Computing technology the first step to paper-based Google Docs

Decorating characters by earsing effect.

Automatic painting by color forming effect.

Automatic correction by combination of both side.

COME AS YOU ARE

- Nirvana

64

The Smell

"Never fully dressed without

perfume!"-C. JoyBell C.

“A woman who doesn't wear perfume has no future.” -Coco Chanel

“A woman's perfume tells more about her than her

handwriting. ” - Christian Dior

PART 2 70.19

65

The Futute of Book

The smell of e-books just got betterSmell of Books™, a revolutionary new aerosol e-book enhancer.

Now you can final ly enjoy reading e-books without giving up the smell you love so much. With Smell of Books™ you can have the best of both worlds, the convenience of an e-book and the smell of your favorite paper book.Smell of Books™ is compatible with a wide range of e-reading devices and e-book formats and is 100% DRM-compatible. Whether you read your e-books on a Kindle or an iPhone using Stanza, Smell of Books™ will bring back that real book smell you miss so much.

The smell is like the second skin of every organism, every object, even the mechanism smells. The text also needs their second

skin, they will have happy

future with the container which

provides the most fit smell.

66

The Socail Network

The relationship between reader and author changed gradually, the book is not just knowing ourselves but more about joining the social network.Text is no longer quite as before,

it will make decision from

its self-consciousness, it will

integrate to new territory. Meet

new friends, create new contents

together.

HI!

HOW'S GOING?

IT'S A NICE WEATHER TODAY.

WHERE ARE YOU GOING TO HAVE A LUCNH?

M M M M M M M M M M M M M M M M M M M M M M M M M M M M

PART 2 70.20

67

The Futute of Book

Socially and personally connects readers to publisher/author/community

Audience has always been a key focus of authors and publishers, butnow days, we are getting closer to our beloved followers. Connecting readers to authors, and authors to readers,and readers to like minded readers, and readers to publishers, and publishers to communities is getting easierwith the abundance of social media options. Will connecting social media as an in-App experience takepublishing to a new level? Will making content passages easier to share help sell more books? Will publishersneed to abandon DRM to make this social connections work on a large scale? Will books be judged based on how many followers, friends, posts, tweets, status updates, etc. there are related to the book? WillThe Book of the Future be a social event rather than a static view of content?

WHERE ARE YOU GOING TO HAVE A LUCNH?

LET'S GO.

ISN'T IT.

I HAVE NO IDEA...

HOW ABOUT JUST FOLLOW YOU.

M M M M M M M M M M M M M M M M M M M M M M M M M M M M

GREAT! HOW ABOUT YOU?

HELLO!

68

All the text will become a big

brain, a huge organism.

Big Brian

69

The Futute of Book

There is only one machine.

The web is its OS.

All Screens looks into the one.

No bits with outside the web.

To share is to gain.

Let the one read it,

The One is us.

- Kevin Kelly

70

Reference

01Visual Attention Pattern

By having the experimen of reading "The Medium is the Massage" P.26 for 15 secs.

http://goo.gl/wZgPv

02.Eyestrainhttp://goo.gl/A6D5s

03The history of bookhttp://goo.gl/C84Sv

04The Sound Wave

*Recording while Lodovica Guarnieri is reading

05Why Do Old Books Smell?http://youtu.be/aUaInTfrDnA

Our Smell Universe

Smell is notoriously subjective and hard to define. Odors can be perceived differently by different people depending on genetics, culture, past experience, the environment, and whether they’ve had a really bad sinus infection or not. Even worse.

http://goo.gl/7Qe5a

06Textual of Material“The perception of the visual world" - Figure 34, Figure 37

07Fat Thumb: A One-Handed Alternative To Pinch-To-Zoomhttp://goo.gl/OcRBe

08The Size*Experiment with Lodovica

Guarnieri

09Weight of object pressing on skin

“The perception of the visual

world" - Figure 34, Figure 37

10Space

*Experiment with Lodovica

Guarnieri

11Space - In shelf

*Experiment with Lodovica Guarnieri

12Reading on Paper is Faster than iBooks on the iPadhttp://goo.gl/I6Hmw

iPad and Kindle Reading Speeds, A study of people

Reading long-form text on tablets finds higher reading speeds than in the past, but they're still slower than reading print.

http://goo.gl/BGy1t

13.Do E-Books Make It Harder to Remember What You Just Read?

In nature, information comes with a physical address (and often a temporal one), and one can navigate to and from the address. Those raspberry patches we found last year are over the hill and through the woods — and they are still over the hill and through the woods.

http://goo.gl/2iAsF

14How we take note: Bookboon Conducts Survey on Your Preference of eBooks or Print Textbooks.

http://goo.gl/MJtz3

*The notes from Baka Gabriella

15Print books vs. e-books: Which is better for whathttp://goo.gl/vNZhg

16GrapheneThe invention of new materail allow us to have lots of possiblities of format.

http://en.wikipedia.org/wiki/Graphene

Flexible displays creep closer to market

Consumers hoping to enjoy their favorite comics or Harry Potter book in digital form could soon have a flexible alternative

71

to clunky laptop computers.

http://goo.gl/noUYV

AMOLED : The Next Generation Display Technology

Transparent and flexible displays enable people to hold business meetings using office windows without using separate video-conference devices.

http://goo.gl/extbJ

17Google Glass

Google Glass displays information in a smartphone-like format hands-free,can interact with the Internet via natural language voice commands.

http://en.wikipedia.org/wiki/Google_Glass

18The Book That Can't Wait

Eterna Cadencia, an Argentinian publishing house, has printed its anthology of new Latin American fiction using special ink which fades after two months' time.

http://vimeo.com/43618619

Paper Computing technology the first step to paper-based Google Docs

A new kind of e-paper under development at the University of Cincinnati could change all that by putting e-ink where it belongs: on e-paper that’s actually made out of paper. The breakthrough could finally lead to rollable, flexible, low-cost, and even disposable e-readers.

http://youtu.be/D8iiqFoXaEI

E-Paper Breakthrough Could Lead to Rollable, Flexible, Even Disposable e-Readers

A new kind of e-paper under development at the University of Cincinnati could change all that by putting e-ink where it belongs: on e-paper that’s actually made out of paper. The breakthrough could finally lead to rollable, flexible, low-cost, and even disposable e-readers.

http://goo.gl/oKK6C

19Smell of Books

How we can enjoy reading e-books without giving up the smell you love so much.

http://smellofbooks.com/

20The future of the book

Socially and personally connects readers to publisher/author/community

http://goo.gl/WiZiF

ReadingAndrew Blauvelt , Geert Lovink, Minke Kampman, “I Read Where I Am: Exploring

New Information Cultures”

Anthony Grafton, "Codex in Crisis"

Alessandro Ludovico, “Post-Digital Print - the Mutation of Publishing Since 1984”

James J. Gibson., “The perception of the visual world (1950)”

Kenya Hara, “Designing Design”

Marshall McLuhan, Quentin Fiore, Shepard Fairey, “The Medium is the Massage”

Marshall McLuhan, Eric McLuhan, Frank Zingrone, “The Essential McLuhan”

Special thanks to Lodovica Guarnieri.

Author and Design

HSIU CHUN, HSU

© 2013 Design Acadmy Eindhoven

"Because something is happening, But you don't know what it is. Do you, Moster Jones?" - Bob Dylan

evolution of text

evoltion of text

Documents

bookthe book

physical book

new medium

different kinds of text

new concept

new model

new invention

essential qualities