evolution von mse - wie geht es mit social listening tool weiter?
TRANSCRIPT
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Monitor campaign
effectiveness
Manage brand reputation
Engagement and
influencers
MARKETING SALES
Intercept buying
signals Customer insights
Customer engagement
SERVICE
Social
customer care
Early warning
system
Measure customer satisfaction
https://www.youtube.com/watch?v=n8TfMYNlU2Q
Microsoft Social Engagement
Microsoft Azure
Event Hub
Azure Stream
Analytics
Microsoft
Power BI
Charles ‘Lead’Tweets: “Need to buy Xbox One consoles for the team. Looking for volume purchase discounts and free shipping.”
Posts Index
(Azure DocDB)
Intent Detection
(Azure ML)
User Interface
Automation
Rules
Tara ‘Community Manager’Manages team that engages with customers on social media. Sets up automation rules
Nancy ‘Sales’Xbox Enterprise Sales Manager
Meredith ‘Executive’Gets insights for data-driven decision-making with real-time and interactive dashboards
Data from other
“sources”
Learning from User feedback
75% of B2B buyers are
influenced by information
found on social media
78% of salespeople
using social media perform
better than their peers
Salespeople who exceed quota
share 23% more content
each month on social media
2/3 companies have no
social media strategy for
their sales organizations
Dell Forbes LinkedIn SMA
DefinitionEmpower sales people to sell more
by leveraging social media
ApproachPersonalized smart recommendations
requiring minimal time commitment
MEGA TRENDS
Automation
«Democratize»
Intelligence
Merci!
Raphael El-SaheliProgram Manager Dynamics 365 R&DCustomer Excellence Center MSE
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