Evolve Premier

The Signature Edit Sal Cincotta

purpose

❖ history of the signature edit.!

❖ what is the goal of the signature edit?!

❖ portfolio. large portrait sales. next level. marketing. !

❖ how do you measure success?!

❖ when to consider a signature edit?!

❖ seniors? weddings? portraits?

what makes for a good shot❖ this is the single point of confusion we see!

❖ tight? middle? wide?!

❖ what I look for (as a photographer) when I am taking shots!

❖ big!

❖ dramatic!

❖ landscape or architecturally based !

❖ subject should be smaller

additional items❖ its not enough to get what I just mentioned - that is the

beginning… !

❖ next… !

❖ connection!

❖ emotion!

❖ pose!

❖ impact!

❖ composition

evolve process❖ every signature edit hits my desk!

❖ my job is to art direct it!

❖ this can include your direction or none at all!

❖ here is what we look for… !

❖ all the things previously listed!

❖ technically sound - exposure, composition, etc!

❖ what can we do to the image?!

❖ is this a signature edit or is it a premium?

a word on posing

❖ have to work on this! !

❖ dont typically want them looking at camera - this is supposed to be dramatic!

❖ pay attention to details!

❖ look for love and connection

before and afters