PRESENTING SPONSOR BENEFITS• Exposure to millions of upper income potential gay customers via:

• Extensive 12-month global social media campaign targeting Gen C consumers• International travel agents in 28 countries• Exposure to 3 million+ attendees at Pride festivals• Year-long website presence• Quarterly PR campaign rolled out to over 350 LGBT publications in U.S. and abroad• National and international advertising and promotional campaigns

PLUS:• Presenting sponsor exclusivity• Sponsorship of Divas Show with onstage speaking opportunity • LGBT Total Rewards promotional opportunity• Slot or poker tournament or other gaming event• Opportunity to promote Caesars Entertainment dining options via Evolve Dine-Around

promotion• Signage at all events• Logo in premier position on all collateral, advertising, promotions, website, social media, etc.• Logo hyperlink on Evolve 2015 website to property of your choice• Year-long banner ad on Las Vegas’ premier LGBT B2C website, gayvegastravel.com and Evolve

2015 website• Full page back cover ad on event program • 6 VIP All Access Passes and reserved seating at all events• Promotional item distribution to all hotel rooms and in swag bag

• Opportunity to associate your brand with and drive future untapped leisure and meetings business to Caesars Entertainment properties by one of the fastest growing consumer market segments, with $800 billion in spending power in the U.S. alone

• Positioning of Caesars Entertainment as a gay-welcoming company with a relatively untapped consumer group

• Making a difference in the lives of LGBT youth who are victims of bullying and/or contemplating suicide.

INVESTMENT - $25,000

EXECUTIVE SUMMARYEvolve 2015 (12/30/14-1/1/15) is a unique gay new year’s eve celebration for upper-income travelers desiring an international experience like none other. It’s a first-of-its kind, high-end party in the city that never sleeps…Las Vegas and includes 3 days of receptions, parties, shows, and fun!

The event will be marketed worldwide through:• A year-long multi-media promotional campaign including extensive social media outreach,

advertising and promotions • A cadre of International Representatives selling all-access packages on every continent.

The event provides myriad brand awareness opportunities that will positively affect your bottom line and empower you to establish a long-term relationship that will continue to provide exponential ROI long after the event.

The annual economic impact of LGBT consumers is nearly 800 billion dollars. Evolve 2015 will put your name in front of millions of consumers who will help you gain more than your fair share.

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DEMOGRAPHICS • Age: 25-54• Gender: 95% Male• Average HHI Income: $100,000+• Origin: U.S., South America, Europe, UK, Australia, Canada, Mexico, Japan

The average attendee:• Is 85% more likely to purchase or use a product that is advertised directly to

them.• Makes purchase decisions based on a company’s ‘LGBT Friendliness’.• Is influenced by information and feedback found in social media.• Spends $5,000+ on travel per year.

SOURCE: COMMUNITY MARKETING INC. 

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THE EVENT TUESDAY 12/30/14• VIP Reception and Meet & Greet with Divas Performers at the

newest Caesars Entertainment hotel (opening 2014)• Private performance of The Divas Show starring Frank Marino• Opening Party at the Voo Doo Lounge WEDNESDAY 12/31/14• Men’s Fashion Spectacular and Wine Reception • New Years Eve VIP Cocktail Reception• New Years Eve Party with Champagne and Fireworks  THURSDAY 01/01/15• Ride on the High Roller and Shop at The Linq Shopping

Complex• Slot Tournament • Chippendales Show

Transportation and admission will be provided to all venues.

Event will be followed by an optional 2-night Los Angeles getaway (Friday & Saturday) with scheduled events at gay clubs throughout West Hollywood. Tours to a variety of southern California attractions will also be made available, and attendees will return to Las Vegas on Sunday, or fly out directly from Los Angeles.

Evolve 2015 will also be promoted globally with over 70 Event Representatives in 28 countries! 

Amsterdam Argentina Australia Beirut Belgium Brazil Canada Chile Colombia

Cote d'Ivoire  France Germany  Greece  India Israel  Italy  Japan Mexico  

New Zealand Peru  South Africa  Spain  Thailand  Turkey  UK  Uruguay   United States Venezuela

 

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MARKETINGEvolve 2015 will receive 15 months of multi-faceted marketing and promotional support to include: Public RelationsPress releases will be mailed quarterly through the TravelOut Newswire network of more than 300 LGBT publications nationwide. Releases will also be sent to mainstream magazines and newspapers, as well as to online travel outlets, both LGBT and mainstream. Press releases will be translated into Spanish, French, German and Portuguese and disseminated throughout Mexico, South America, Europe, Turkey, India, Israel, Australia and more. Information will also be disseminated via Gay Vegas Travel and Las Vegas Gay Visitors Bureau through newsletters mailed to over 7,000+ subscribers monthly. International RepresentativesLGBT travel agents and tour operators in 28 countries have been identified to carry the message to potential attendees as Official Evolve 2015 Representatives and sell packages in their respective countries. Regions currently identified include:

AmsterdamArgentinaAustraliaBeirutBelgium

 

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BrazilCanadaChileColombiaCote d’Ivoire

FranceGermanyGreeceIndiaIsrael

ItalyJapanMexicoNew ZealandPeru

South Africa

SpainThailandTurkeyUK

UruguayUnited StatesVenezuela

MARKETINGSocial MediaSocial Media is one of our primary promotional outlets and will enable us to reach potential global attendees with consistent updates, contests and promotions. Evolve 2015 will occupy a dedicated page on Gay Vegas Travel, the official LGBT Las Vegas leisure resource (http://gayvegastravel.com) and will have an Official Blog, Facebook and Twitter page that will reach LGBT consumers. Other social media include: Facebook: www.facebook.com/GayVegasTravelFacebook: www.facebook.com/LasVegasGayVisitorsBureauTwitter: https://twitter.com/gayvegastravelBlog: http://gayvegastravel.blogspot.com/Instagram: http://instagram.com/gayvegastravelPinterest: http://pinterest.com/gayvegastravel/ Evolve 2015 has two URLs, http://evolvelasvegasNYE.com and http://evolvevegasNYE.com.  AdvertisingPrint and electronic advertising will appear in the following LGBT publications (among others):

Out/Advocate Dallas VoicePassport Out Front (Denver)Gay Days Frontiers (L.A.)Windy City Times Echo (Phoenix)QVegas Gay San DiegoGay Voice (Atlanta) Bay Area ReporterM

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MARKETINGGay PridesEvolve 2015 will have a presence at more than 15 U.S. Pride celebrations including Los Angeles, San Francisco, Palm Springs, Phoenix, Denver, San Diego, Long Beach, Reno, Seattle, Houston and Las Vegas which collectively host over 3 million potential Evolve attendees. 

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MARKETINGEvents/Cross PromotionsWorking with major LGBT events nationwide, Evolve 2015 will participate in a number of cross-promotional opportunities. Following is an abbreviated list of events in which Evolve 2015 will participate and/or cross promote: Atlanta Bear Fest AtlantaBal en Blanc Montreal, CANFierté Montréal Montreal, CANLeather Ball Ontario, CANBear Invasion Washington D.C.BearQuake San DiegoBlack and Blue Festival MontrealChristopher Street West Los AngelesColossus Weekend San FranciscoFantasy Fest Key WestFolsom Street Fair San FranciscoGay Days Las Vegas Las VegasGay Days Orlando OrlandoGay Mardi Gras New OrleansGay Spring Break Key WestHeaddress Ball Key WestHonolulu Rainbow Film Festival HonoluluInternational Mr. Leather ChicagoLA Bear Quake Los AngelesLake Tahoe Winterfest Lake TahoeLazy Bear Weekend Guerneville, CAMAR

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MARKETINGEvents/Cross Promotions Matinee Las Vegas Las VegasMatinee Los Angeles Los AngelesMatinee NYC Festival New YorkMiami Gay & Lesbian Festival MiamiMichigan Lesbian and Gay Comedy Fest Dearborn, MIOctobearfest DenverOrlando Bear Bash OrlandoOutFest Philadelphia PhiladelphiaOutserve Ski Weekend TBDPensacola Memorial Day Weekend PensacolaPrism Toronto Toronto, CANProvincetown Carnival ProvincetownPure Heat Atlanta Pride Weekend AtlantaRainbow Rampage San Fran to Las VegasSizzle Miami MiamiSkiOUT Whistler Whistler, CANSouthern Decadence New OrleansSouthwest Gay & Lesbian Film Festival Albuquerque / Santa FeTexas Bear Round Up Dallas.Tidal Wave Pool Party OrlandoTropical Heat Key WestWhite Party Palm SpringsWhite Party MiamiWinter Party Festival South Beach, FLMAR

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FOR MORE INFORMATION

MYA REYESEvolve 20152905 Lake East Drive, Suite 110Las Vegas, NV 89117702.575.1080 (office)702.334.1516 (cell)mya@evolvevegasnye.com