evolve24 - my preso at the market research event
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social intelligence.
1
TMRE 2012
Monday, November 12, 12
mitch loder social intelligence evangelist
@mitchloderwww.mitchloder.com
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get it out of the waysurvey and social are different
they don’t get treated the same way
both are necessary & add value
they are complimentary
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todaythe new mental model for MR
use-case: social optimizes survey
use-case: survey optimizes social
best-practice: integration framework
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per. day.
3.2 billion postson facebook.
350 million postson twitter.
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social media
traditional media
professional journals
internet
proprietary data
all media types... around the world....in 40 languages
social intel sources
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Source: http://www.searchenginewatch.com
half of the top 10 brands
mentioned in social mediaget their intelligence
from evolve24
our clients want intel
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it’s about context
the new mental model
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Traditional Research
represents what the subject wants to tell you
– the person asking structured questions
Social Intelligence
represents what the subject wants to tell others – his
friends, family, and the brands he interacts with
- without being prompted
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what do highly affluent women
want?
use-case: survey optimizes social
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find waldo
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are you asking the right questions?
use-case: social optimizes survey
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SurveyOutcomes
Social Intelligence
Potential Issue Asset
Potential AssetIssue
Not Public Yet
Publicly Known
Publicly Known
Publicly Known
Research Leverage
Address Research
Who: Operations Who: Marketing / PR
Who: PR & Ops Who: Research
integration framework
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more use-cases leveraging emotive intelligence to optimize questionsintegrating competitive intelligence into questions
conducting micro segmentation analysis monitoring and measuring in-between surveys
utilizing Consumer Preference Driven Design testing ideas from ideation to production
evolve24 Playbook for Market Research
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not a good idea
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http://www.evolve24.com/tmre
live example
use it all week to maximize your experience!
download the whitepaper - summary of this preso
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Monday, November 12, 12