evrythng @ web of things

evrythng.com© Evrythng Limited | Dominique Guinard

Active Digital Identities in the Web of ThingsThe Web as the Universal Platform for the Physical World…

Dominique Guinard, Ph.D. ETH ZurichCTO & co-founder @ EVRYTHNG


EVRYTHNG Ltd. London / Zurich

Niall Murphy, CEO

Dom Guinard, CTO

Vlad Trifa, CPO

Andy Hobsbawm, CMO


Motivation[flickr.com/photos/moragcasey]


TUESDAY, AUGUST 10, 2010


The Web of Things: Bridging the Physical/Virtual Gap

Simplifying Application Development in the Internet of Things

[flickr.com/photos/docman]


Web of Things Application Architecture


Electronic Article Surveillance as a Physical Mashup


Product Intelligence Dashboard

Selected tagged Chocolate

What are my current stock levels for this

Chocolate?

Where is this Chocolate coming from?

Where is the new one I ordered?

What do people think about this Chocolate?

Follow this chocolateon my mobile phone/browser

using a feed !

ProductManager:

I want BI for my products!

Consumer:I want live info

about this Chocolate

Widget toolbox


WoT & Business?[flickr.com/photos/daviddmuir]


A Fast Increasing Number of Smart Things…


All kinds of objects will have intelligence and the ability to communicate. P&G ships 40 trillion some objects per year, imagine them all connected.

− Chetan Sharma, leading wireless analyst, 2011

We ‘aint seen nothing yet

“

”


Becomes a ‘social object’

Buy

Physical products become ‘social objects’ for a brand new world of digitally-connected user experiences

Activate

Facebook

Manuals/How-Tos

Offers/upgrades

ReviewsNews

Augment

Geo-social

Analytics

3rd party apps

Branded services


Connecting people + products

• Accessories,

Consumers

Producers

• How to connect the things I care about into my social graph?

• How to easily find digital content, community advice and services linked to my product?

• How to share content from or linked to my product?

• How to connect product and customer experience?

• How link a product with own & 3rd party digital services?

• How to connect products through the supply chain to end customers?


A Facebook for things

An Active Digital Identity profile for every thing.

Think of a Facebook for things − individual things with unique digital profiles, like we have, to update, share and add to…

a Facebook for things

Objects

Tags

EVRYTHNGCloud

Services

Applications


Short URL

QR Code

NFC

Activating products

Active

Digital

Identity

The ADI for the product can

be activated through different

technologies including QR

Codes & NFC

Each product is given

an Active Digital

Identity (ADI) which is

unique to that item


Unique identity = unique relationships


EVRYTHNG (Beta) Developer Program


API for Active Digital Identities

• Becomes a ‘social object’

• A cloud store for your Active Digital Identities

• Libraries for:– Java, Ruby, Arduino,

Android– Coming soon: PHP,

OpenPicus?

• Will be complemented with new APIs soon:– Real-time push– QR / NFC generation– Visualization

dev.evrythng.com


Application Examples


Thanks a lot for your attention

• Dominique Guinard– Research Blog:

webofthings.org– Company:

evrythng.com– Contact details:

guinard.org

• Looking for, in Zurich:– Java backend developers

(JAX-RS, Play, Jetty, Jackson, PHP, Python, etc.)

– Frontend developers(HTML5, CSS, Javascript, etc.)

Contact:

[email protected]

http://www.webofthings.org/

http://www.evrythng.com/

http://www.guinard.org/

evrythng @ web of things

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