ewt - the agency presentation 2015

WWW.EWTAGENCY.COM

CREATIVE AGENCY

http://www.eWTAGENCY.COM

WHAT IS EWT

An Italian creative agency dedicated to communication and events. A team of young, dynamic and cosmopolitan professionals commi"ed to creating exceptional experiences for their clients. We work together to

transform initial ideations into bespoke solutions with value.

AGENCY 2

CREATIVE WORKERS 3

CREATIVE WORKERS 4

THE TEAM

We are a team of passionate professionals: creatives, producers, accounts and graphic designers. Our DNA is made of an insatiable curiosity, passion for our work,

meticulous a"ention to details, eclecticism, courage and tenacity. We work together combining all of our talents to build projects we fall in love with. We like

to laugh out loud, challenge each other in table tennis, climb mountains, travel to discover new ideas, hang around with our dogs,

cook and drink a good gin & tonic.

We love being EWTers!

UNDERSTAND

Client Brand Heritage/Culture Product Market Needs

APPLY VALUES

Dedication Precision Experience

CREATIVITY

Passion Culture Curiosity Vision Innovation Technology

MANAGE

Budget Expertise Risk control Team

IMPLEMENT

Structure Plan Cost control Flexibility

EXPERIENCE

Brand Style Reputation Elegance Lead Continuity

STRATEGY 5

PARTNERS

Mako Onfermann CEO & PARTNER

Before creating EWT with Mirta, Mako

founded WineTip, an Italian company distributing and

trading fine wines. Past experiences

include BCG, Ambrose"i and AFT

Technologies in Munich, London and

Paris.

Mirta Pezzato CREATIVE HEAD & PARTNER

Mirta’s previous experience in Burson

Marsteller, Renè Caovilla, Costes Yachting brings a

profound understanding of

communication and events into EWT.

In 2012 she won the Best Event Awards

as Best Creative Director.

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Tubular Gallery ADIDAS

8 8TUBULAR GALLERY - ADIDAS ORIGINALS

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PROJECT

An interactive and cross-disciplinary hub created to showcase the new Tubular Collection during

the Milan Fashion Week.

Garage Sanremo was turned into a creative space inspired by Tubular aesthetics, with a contemporary set up and 8 thematic rooms.

International talents were involved to interpret the Tubular world and the trend of the future in 3 days of experiences, workshops, parties,

urban inspirations, videos, images and groundbreaking music.

TUBULAR GALLERY - ADIDAS ORIGINALS

10TUBULAR GALLERY - ADIDAS ORIGINALS

Garage Sanremo - Milano 24TH - 26TH SEPTEMBER 2015

11 11TUBULAR GALLERY - ADIDAS ORIGINALS

LINK - vimeo.com


https://vimeo.com/142636813


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BMW Family Fun Tour BMW ITALIA

16BMW FAMILY FUN TOUR 2015

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PROJECT

An exceptional journey through 3 seaside-vacation cities a"racting people with enjoyable

activities for children and their parents.

BMW Family Fun Tour, consisted in a caravan of BMW 2 Series Gran Tourers, BMW 2 Series Active Tourers and a Tour trailer, traveling through Italy

to stop and setup in high visibility locations.

Kids were able to play and learn through workshops and creative activities held by special guest:

Emanuela Tabasso - the junior Masterchef - for the cooking workshop Nicola Caffi Avogadri - a TV host - for the nature & gardening workshop

Gaia Sega"ini - blogger - for the make & create workshop.

BMW FAMILY FUN TOUR 2015

18BMW FAMILY FUN TOUR 2015

19 19BMW FAMILY FUN TOUR

Emanuela Tabasso

FIRST ITALIAN JR MASTERCHEF

Nicola Caffi Avogadri

TV HOST

Gaia Sega"ini

BLOGGER

2020BMW FAMILY FUN TOUR

Link - vimeo.com

21BMW FAMILY FUN TOUR



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Gold Alchemy - VicenzaOro FIERA DI VICENZA

2323GOLD ALCHEMY - FIERA DI VICENZA

2424

PROJECT

EWT turn the Awards night into a unforge"able show, creating a strong concept able to touch all the stages of the event.

“Gold Alchemy” was the event’s theme. From the institutional talk, to the artistic entertainment,

from the graphic effects to the light design, we engaged the audience with the alchemical power of gold.

GOLD ALCHEMY - FIERA DI VICENZA


THE SHOW

The Awards, hosted by Paola Maugeri, was a"ended by Ma"eo Marzo"o, President of Fiera di Vicenza, Walter K. Chidakwa, Minister of

Mines and Mining Development of Zimbabwe and other distinguished guests.

On the stage: the unique voice of Emma Morton (from X-Factor) the magic of Simone Al Ani (from Italia's got Talent)

and incredible acrobatics by La Vision, (from Cirque du Soleil).

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Premio Giornalistico 2015 EXPO FERRARI

30PREMIO GIORNALISTICO 2015 EXPO

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BRIEF

Organize the 8th edition of the Ferrari Journalism Awards into the framework of EXPO 2015.

Communicate the elegance of the Ferrari’s “Italian art of living ".

PREMIO GIORNALISTICO 2015 EXPO

3232PREMIO GIORNALISTICO 2015 EXPO

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PROJECT

EWT have turned the Eataly pavilion into an extension of the Ferrari’s “Italian art of living” concept customizing the environment in order to communicate its exclusive style.

The awards was a"ended by distinguished guests, such as Oscar Farine"i and Andrea Illy,

and many important Italian and international journalists.

PREMIO GIORNALISTICO 2015 EXPO

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Panda K-Way Press Conference FIAT

35PANDA K-WAY PRESS CONFERENCE

36

CLIENT REQUEST

Showcase Fiat Panda K-Way new features to the lifestyle and automotive Media.

Strengthen the positioning of the colorful Fiat Panda K-Way through the spirit of Panda and the soul of K-Way.

PANDA K-WAY PRESS CONFERENCE

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SOLUTION

EWT explored the fashion theme to showcase the Panda K-Way new look. The new vehicle became the catwalk star.

Before the Press Conference, we created an unusual backstage experience in order to discover all the Panda K-way’s customizable accessories

by se"ing up 14 make-up workspaces as well as a fashion display of K-Way clothes and Panda’s accessorizes.

The whole show was characterized by the color combinations of Panda K-Way from the set up, to the press kit and the so$ lunch.

PANDA K-WAY PRESS CONFERENCE

Link - vimeo.com




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La Petite Afrique FPMC

42LA PETITE AFRIQUE - INAUGURATION

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CLIENT REQUEST

Organize a private party during the Montecarlo F1 Grand Prix to inaugurate La Petite Afrique,

a 10 floors building construction site in the heart of the city.

LA PETITE AFRIQUE - INAUGURATION


SOLUTION

Transform the spaces of the construction site into an enjoyable location recreating a “chic” working site atmosphere.

From the scale model exhibition at the ground floor, to the chill out area on the terrace,

from the look of the staff, to the lunch presentation, La Petite Afrique concept has been reflected in all the details.

Raw materials, wooden pallets and equatorial plants have characterized the environment in a very unconventional and chic way.

The guests were also able to enjoy the Formula 1 Grand Prix and have fun with the slot car racing.

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MINI Urban Perspectives MINI

52MINI URBAN PERSPECTIVES

5454

SOLUTION

EWT turned the empty spaces of the ex-bakery “Laboratorio Bergognone” into MINI Urban Perspectives, a creative and multifunctional hub

able to involve the MINI people, speaking about design, mobility, sharing, future, lifestyle, through the meeting and the collaboration

of the new Milan creative class.

A new “underground stop” appeared in the city, inviting all the passersby to enter the chilling courtyard where a unique "urban garden" redefined the map of the city.

Workshops, meetings, musical aperitifs, 7 days of activities which looks at innovation and creativity for the city of the future.

MINI URBAN PERSPECTIVES

Link - vimeo.com




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Metaillusion XI Roma - Milano NN INVESTMENT PARTNERS

57NN INVESTMENT PARTNERS - METAILLUSION XI

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BRIEF

Invite top clients to celebrate the company re-branding.

Communicate the brand’s values.

Create two original business occasions in Rome and Milan.

NN INVESTMENT PARTNERS - METAILLUSION XI

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PROJECT

An original and unforge"able dinner experience where art, food and brand values have been shared and combined together.

Metaillusion XI was an immersive and multi-sensorial experience ideated by Marco Foltran able to engage, surprise and communicate strong concepts to the guests.

We’ve chosen two evocative locations: Horti Sallustiani in Rome and Teatro della Vetra in Milan to host this unique performing art dinner.

NN INVESTMENT PARTNERS - METAILLUSION XI

Link - vimeo.com




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Cinzano 1757 Essential Experience CAMPARI

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CINZANO 1757 ESSENTIAL EXPERIENCE

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BRIEF

Boost the complete Cinzano 1757 product range among Italian and International bartender.

Product tasting International preview.

Develop an unforge"able brand experience.

Organize a mixology session in order to create new recipes.


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PROJECT

Involve the mixologists into a sensory experience discovering the origins of Cinzano 1757 Vermouth and his homeland: Turin.

Cinzano 1757 Essential Experience a journey through the history, heritage and lifestyle discovering new essences and flavors which characterize the taste of Cinzano 1757.

Three days of activities, meetings and sensory experiments let the bartenders played with senses in order to find

the Cinzano 1757 tasting notes and make new original recipes.


Link - vimeo.com

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OBRIGADO

GRAZIE!

TEŞEKKÜR EDERIM!

DANKE!

СПАСИБО!

TACK!

THANK YOU!

¡GRACIAS!

!شكرا

!תודה לך

HOPE THIS PRESENTATION WAS MORE EXCITING,

THANK YOU FOR YOUR ATTENTION!

THE END 176

WWW.EWTAGENCY.COM [email protected]

VIA AURELIO SAFFI , 16 - 20123 MILAN, ITALY SENDLINGER-TOR-PLATZ 10, 80336 MÜNCHEN, GERMANY

http://www.eWTAGENCY.COM

mailto:[email protected]

ewt - the agency presentation 2015

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