Exclusive Distribution Franchisee Proposal

To profitably grow together as ateam who will createtrusted brands with internationalquality standards, at affordableprice point, within the Indianbeverage category.

• Xotik Frujus Pvt. Ltd. (XFPL) wasincorporated in 2007, and has ever sincebeen focussed on Ready-To-Serve (RTS)fruit beverages.

• Initially, the company undertook contractmanufacturing of Bisleri and Orangina (aproduct of Orangina Schweppes- France,now under the Japanese conglomerateSuntory).

• In 2008, Xotik launched Jeeru, an applebased Jeera Masala drink, which has nowemerged as their flagship product.

• The uniqueness of the product lies in its tasteand mouthfulness, achieved through theaddition of spice extracts and apple contents.

• Jeeru is manufactured in an imported, fully-automatic plant in Daman, Union Territory ofDiu & Daman.

• Currently, Jeeru is available across majormarkets in Maharashtra, Gujarat, Goa,Karnataka, Andhra Pradesh, Telangana,Delhi, Uttar Pradesh, Haryana, Rajasthan,Jharkhand, Bihar, West Bengal, and Odisha.

• Jeeru is available in all major verticals viz.,General/Traditional Trade, Modern Trade, Northern,Central & Western Railway and IRCTC networks inthese markets.

• It is also exported to parts of UAE, Australia andSouth Africa.

Sr. No. SKU Description Case Quantity MRP

1. Jeeru 150ml 30 Rs. 10

2. Jeeru 200ml 30 Rs. 15

3. Jeeru 300ml 24 Rs. 20

4. Jeeru 500ml 24 Rs. 30

5. Jeeru 1000ml 12 Rs. 55

6. Jeeru 2000ml 06 Rs. 90

7. Divian Delight Nimbu Fresh 350ml 24 Rs. 20

8. Divian Delight Nimbu Fresh 1250ml 12 Rs.70

9. Divian Bubbles 300ml 24 Rs. 20

10. Divian Bubbles 1000ml 12 Rs. 55

11. Diet Jeeru 300ml 24 Rs. 20

12. Divian Delight Mango 500ml 20 Rs. 30

13. Jeeru Can 250ml 6 Rs. 30

14. Divian Delight Cups 200ml 24 Rs. 10

15. Xotik Jeeru Lyte Range 250ml 24 Rs. 10

Note: All products are packed in PET bottles

• The EDF will sell only XFPLproducts.

• The EDF must have FSSAIcertification, GST number, andother licenses that are specific tothe location of the warehouse.

• The EDF will be 100% dedicated toXFPL’s business, in terms of timeand effort.

• Warehousing Space: 600 sq.ft.

• 10 new distribution 4 wheeler trucks, with our branding

• Margins to EDF: 13% mark-up

• The retailer margins/trade schemesshall be decided by the company.

• Xotik Supports– Market Coverage Planning– POP Materials– Free Sampling (as required)– Sales Automation Software & Training– Uniform to the Driver cum Salesman– Vehicle Branding (Permission to be taken

by EDF)

• Sales supervision done by Xotik• Exclusive Territory will be assigned• Subsidy will be offered on Driver cum

Salesman’s expense if Sales does notreach upto certain level in 6 months

Recurring Monthly Expenses (Approx.)

Amount (Rs.)

Capital Expenses (Approx.)

Amount (Rs.)

Godown Rent 30000 Godown Deposit 100000

Godown Keeper 10000 Working Capital 1000000

Electricity, Telephone, etc.

2000 Down payment for 10vehicles

500000

E.M.I. for 10 vehicles 75000 Body making for 10 vehicles

300000

Driver cum Salesman’s Salary (10 nos.)

200000

Loader salary (10 nos.) 80000

Diesel for 10 vehicles 30000

Maintenance of 10 vehicles

10000

Miscellaneous 5000

4,42,000 19,00,000

• The company will get into a formal writtenagreement with the EDF

• Minimum order/ Vehicle load to be 9 M.TonneOr 16 M.Tonne

• Goods shall be dispatched only against receiptof RTGS payment to us

• Goods once sold will not be taken back unlessthere is a manufacturing defect

• No deduction whatsoever shall be allowedwithout the receipt of 'Credit Note' from us

• Goods can be sold in assigned territory only

• Prices are subject to change as per companypolicy

• All disputes will be subject to Damanjurisdiction

XOTIK FRUJUS PVT. LTD.Regd. Office: 169/5 (71), Panchal Udyog Nagar,Bhimpore, Daman (U.T.)- 396210, India

Admin Office: 104/5, Tanishka, Off WesternExpress Highway, Akurli Road, Kandivali East,Mumbai- 400101, India

+91-22-40107071

info@xotik.co.in

http://www.xotik.co.in