exec presentation australia 07 sep2010 v6
DESCRIPTION
E & V Exec Presentation AustraliaTRANSCRIPT
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Engel & Völkers - AustraliaLicensing System – Executive Presentation
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Content
1. The Real Estate Agent of the future Slide 3
2. Engel & Völkers at a Glance Slide 4– 5
3. Our Core Values Slide 6
4. The Engel & Völkers Global Network Slide 7 - 8
5. The Licensing SystemSlide 9 - 11
6. Marketing Concept Slide 12 – 13
7. Ongoing Support & Training Slide 14 - 15
8. Our SuccessSlide 16 - 17
9. Investment by LicenseeSlide 18
10. Roll-out - Australia Slide 19
11. SummarySlide 20
Engel & VölkersLicensing System
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A service and brand oriented estate agency company
A high number of highly qualified employees
Specialisation in key areas of expertise, with the synergy effects of an all-round estate agency company
Brand forms central focus, linked to other aspects of service provision, e.g. project sales
Local presence with access to global property markets
Investment opportunities in future technology, e.g. web-oriented estate agency program
Professional marketing
Standardised service concept
1. The Real Estate Agent of the future
Engel & VölkersLicensing System
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Engel & Völkers
Private Office
Residential Commercial Yachting
GG
2. Engel & Völkers at a Glance
Engel & VölkersLicensing System
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Engel & VölkersLicensing System
Engel & Völkers is ranked at number 39 (one of only 2 real estate franchises and one of 4 European companies)
„Franchise Direct“ compiled information on over 5,000 franchises worldwide, regardless of their size or country of origin, judged all the companies on the same objective merits, e.g.:
number of units worldwide
number of expanded countries
years the company has been franchising
„Franchise Direct“ was established in 1998 and is one of the world‘s leading portals for franchise and business opportunities today. They are operating a suite of 6 multilingual sites targeting Northern America and Europe.
2. Engel & Völkers at a Glance
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3. Our Core Values
Exclusivity Competence Passion
Engel & VölkersLicensing System
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Established 1977 Over 3500 employees/partners More than 500 Engel & Völkers shops around the world
- More than 450 Residential Shops- More than 50 Commercial Offices
Over 600 licences signed Represented in 37 countries on 5 continents In-house academy and own training system Standardised service system Innovative IT systems Ongoing growth of the network 2009 total transaction volume nearly 7 billion USD
4. The Engel & Völkers Global Network
Engel & VölkersLicensing System
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Currently over 26 000 properties
worldwide in marketing
Almost 400 000 active searching clients
Over 1 Million active client contacts per year
Standardised referral system
up to 15 % of all contacts are generated through the Engel & Völkers network
Rockster Villa sold through the E&V Network: price € 7.550.000; Commission: €453.000
4. The Engel & Völkers Global Network
Engel & VölkersLicensing System
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1.2. Shopsystem
Brand Network Know How Virtual World
Market leading broker of exclusive property
Clear and consistent Corporate Identity
Standardised Corporate Design
Presence and transparency
through introduction of shop systems
5. Licensing system 4 pillars
Synergy effects through cross selling
Group marketing
IT networking
Professional and personal seller/
buyer service Secures the optimum
acquisition as well as
marketing of properties Market processing
In-house training and
sales system
Global Office(real estate software)
Real estate portal E & V
Co-operation
E & V Marketing and Real estate expertise
accessible through intranet
Referrals of buyers
Referrals of sellers
prof. Marketing (i.e.GG)
Engel & VölkersLicensing System
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E&V is a strong brand
Engel & VölkersLicensing System
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Proven appeal to the best/desirable buyers & sellers Designed for optimum brand, service and communication
5. Licensing System Shop Concept
Engel & VölkersLicensing System
Belgium
Spain
Argentina
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6. Marketing Concept Exclusive Marketing – Quality Printing
Engel & VölkersLicensing System
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since 1988
… has reflected the success story behind the E&V brand for more than 20 years … can be read in German, English, Spanish, French and Flemish … has a total print circulation of 130,000
copies and is distributed by more than 450 E&V shops around the world
6. Marketing Concept Global Guide (GG) - Lifestyle, Personalities & Real Estate
Engel & VölkersLicensing System
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7. Ongoing Support & Training
Engel & VölkersLicensing System
First Contact to License Partner
Administrative support
Coordinaton of marketing support
Product and service support
License Partner
Relationship Management
Strategic planning
Sales support
Commercial support
Business development
Head of Real Estate
Master License Partner
Ongoing Support
Ongoing Support
Ongoing Support
Ongoing Support
Ongoing Support
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Setting up a qualified employee structure
More than 1 400 seminar days p.a. at the Engel & Völkers Property Academy
Offering expert seminars
Constantly updating Engel & Völkers training concept
Global Academy
Master License Partner
License Partner(Part 1)
Local Academy
Licence Partner (Part 2 – 4)
Agents
Assistants
Follow-up education
Engel & VölkersLicensing System
7. Ongoing Support & Training The E & V Academy
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8. Our Success Residential Shops and Commercial Offices worldwide
0
50
100
150
200
250
300
350
400
450
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Engel & VölkersLicensing System
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0
30,000,000
60,000,000
90,000,000
120,000,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
8. Our Success Commission Turnover in EUR (Residential only)
Engel & VölkersLicensing System
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Initial license fee
Ongoing Royalty
Service fee based on service scope
Investment for the property shop
Capital for start-up phase
Engel & VölkersLicensing System
Engel & Völkers
Investing into a brand that is operating in the franchise business is a good investment,
as you can easily sell yourrunning business at a later stage.
Your Investment
9. Investment by Licensee
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10. Roll–out Plan : Australia
Phased roll-out :
To ensure the delivery of quality our roll-out will be strategically phased in.
Head Office & State Offices:
Australian head office is located in Perth, WA and our first State Office in the Sunshine Coast , QLD
1st Shop Opened :
25 Aug 2010 – Mooloolaba, followed by Brisbane, Gold Coast and Western Australia, then Sydney.
Our Focus :
Focus will be Residential Sales & Property Management.
Engel & VölkersLicensing System
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11. Summary
Engel & VölkersLicensing System
Challenges to real estate company success are growing! Agent pressure – higher expenses – cost of branding – cost of technology Demands of the Internet and need for international network Act local, think global Tremendous Growth (over 30% within the last years) Local estate agents with access to global property markets Strength in the market due to a strong brand and outstanding network Successfully proven Corporate Identity and Corporate Design Service system a step above anything Unmatched technology and professional marketing services Shop system image – proven appeal to the right target market! For sales agents – the right image, system and support means - higher opportunity – easy recruitment! Engel & Völkers is a great International brand represented in 37 Countries on 5 continents
What better way to enter the market? Open a leading international brand Real Estate shop in the best locations in Australia
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Engel & VölkersLicensing System
Thank you