exec sec april 2011 presentation
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Opening presentation for the 2011 ExecSec Forum at Heythorp PArk, Oxon by Gareth Osborne, Director General, APA.TRANSCRIPT
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Dr. Gareth OsborneDirector General
The Association of Personal Assistants
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Definitions
Multi-tasking
• The handling of more than one task at the same time by a single person.
Stock-in-trade
• any tool, technique or quality used as part of a profession or occupation;
• ‘Friendliness’ is the salesperson's stock-in-trade
QED: Multi-tasking is a PAs stock-in-trade.
Source: Wikipedia
Source: Wikipedia
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Women are better at Multi-tasking
• It’s official – first concrete research (2010)
Men are better at tasks requiring a single focus
Prof. Keith Laws
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APA Membership by Gender & Age
68% are 21-35
7%
93%
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But multi-tasking of what complexity?
Personal – one’s own
Assistant - person who contributes to the fulfilment of a task or need and the furtherance of an effort or purpose
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But multi-tasking of what complexity?
Role of a PA – to assist the Director in the achievement of his/her strategic goals
Role of a Director – to design, develop and implement the Strategic Plan for the Company or Department in the most effective and time efficient manner and in line with budget
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The Need
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My PA needs to know what I need to know
Therefore it is a complex, multi-skilled, multi-
disciplined and fast-paced role demanding someone who has an abundance of
common sense and the professional determination
to deliver.
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The Role of APA
Passionate about PAs
Chartered Institute ofPersonnel & Development
To elevate the status of ‘Personal Assistant’ to that of a recognised profession
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&
PA as a careerPA as a profession
The Role of APA
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Great examples
• June Martino
• Penni Pike
6% of shares in lieu of pay rise
3131yearsyears3131
yearsyears
3030yearsyears
3030yearsyears
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CEOs of the Top 5,000 UK Businesses asked
“By what percentage does your PA increase your personal business effectiveness (your productivity).”
They answered:
= 10x Return on Investment
Laura Richardson FAPA DipPAHays & The Times ‘PA of the Year’ 2010/11
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The HeadlinesFirst public airing
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APA Membership by Region
APA is the largest PA professional body in
Europe (and possibly the
world)
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0 10 20 30 40 50
Excellent
Very good
Good
Poor
Very poor
Percentage© APA – Annual PA Salary Survey 2011
How do you view your overall remuneration package - taking all elements into consideration?
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0 5 10 15 20 25 30
10
9
8
7
6
5
4
3
2
1
Percentage© APA – Annual PA Salary Survey 2011
How satisfied are you with your basic salary? Where 10 is Very Satisfied and 1 is Very Dissatisfied
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0 10 20 30 40 50
Zero
<1%
1-1.5%
1.6-2.0%
2.1-2.5%
2.6-3.0%
3-4%
4-5%
5-7%
8-10%
11-15%
>15%
Percentage© APA – Annual PA Salary Survey 2011
Please define any Bonus (beyond your basic salary) that you have received in the last 12 months
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0 10 20 30 40 50 60 70 80
Health Insurance
Company Car
Mobile Phone
Internet charges
Travel Expenses
Health Club
Clothing Allowance
Professional Sub
Pension Contribution
Percentage
© APA – Annual PA Salary Survey 2011
What other benefits do you receive as part of your remuneration package?
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0 10 20 30 40 50 60
Excellent
Very good
Good
Poor
Very poor
Percentage© APA – Annual PA Salary Survey 2011
How would you describe your overall job satisfaction - taking
all elements into consideration?
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0 10 20 30 40 50
Very true
True
Neutral
Untrue
Very Untrue
Percentage© APA – Annual PA Salary Survey 2011
I would welcome more responsibility
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0 10 20 30 40 50
Very true
True
Neutral
Untrue
Very Untrue
Percentage
© APA – Annual PA Salary Survey 2011
I have the capacity to undertake more demanding tasks
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SalariesUK Average PA Salary (inc London)
Position Salary Range Low High
Executive Personal Assistant £ 27,200 £ 38,400
Personal Assistant £ 22,800 £ 32,000
Junior Personal Assistant £ 19,100 £ 25,800
UK London Average
Position Salary Range Low High
Executive Personal Assistant £ 31,500 £ 47,500
Personal Assistant £ 27,100 £ 38,000
Junior Personal Assistant £ 24,800 £ 27,200
UK South (inc Wales)
Position Salary Range Low High
Executive Personal Assistant £ 24,300 £ 33,200
Personal Assistant £ 21,400 £ 28,200
Junior Personal Assistant £ 17,600 £ 24,700
North (incl NI & Scotland)
Position Salary Range Low High
Executive Personal Assistant £ 24,300 £ 35,100
Personal Assistant £ 19,500 £ 28,400
Junior Personal Assistant £ 15,200 £ 23,000
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Thank you