Executive EditionExecutive Editionwww.isae.com Volume XXIV Issue 2 2014 Illinois Society of Association Executives Newsletter

Illinois Society of Association Executives206 South Sixth Street

Springfield, Illinois 62701217-753-1190www.isae.com

in this issue ...Message from the ISAE President ...............1

ISAE Events Calendar...............................2

Important Alert ........................................3

People & Places.........................................4

Three Skills to Increase Productivity ...........6

ISAEvent - Lunch & Learn Form ..............8

Welcome New ISAE Members ....................9

Where is YOUR Business? .......................10

April Luncheon Highlights ......................12

ASAE Inroads ................................... 14-15

ISAEnterprise Program ...................... 16-17

ISAE’s Career Center is the Association industry’s exclusive resource for online employment connections.

Visit http://careers.isae.com today!Job Seeker? Post your resume for free.

Employer? 30 Day Local Job PostingISAE Member $50 – Non-Member $95

Questions? Contact Destiny at dnance-evans@firminc.com or at 217-753-1190 x124.

Message from ISAE PresidentMolly HallAs I write my first message as your president, let me say how proud and honored I am to serve and give back to ISAE! I’ve benefitted so much from my membership and involvement with ISAE. I was new to association leadership when John Freitag of the AIEC invited me to my first ISAE Annual Conference and Tradeshow in 2003. What I found was a wonderful group of welcoming professionals learning and growing,

and encountering many of the challenges I faced. I joined right away, and soon had a network of people to call on and collaborate with, and many industry partners to help with meetings, materials and other needs. ISAE has and continues to be an important part of my association life!I appreciate our ISAE leaders, which include Board members, Committee chairs and staff. We all benefit from their collective work, such as the excellent ISAE Annual Conference, great Lunch and Learn programs, newsletters, website and much more. Whether association or industry partner, our collective interests are served by the work of our Legislative Committee, who along with Randy Witter actively monitor and advocate for ISAE members. In addition to the bill watch list sent earlier to members, ISAE maintains an updated bill status list on its website. Thanks also to the Special Events committee for their work on the exciting, upcoming Summer Session July 30 – Aug. 1, the Scholarship Committee, which raised nearly $800 at the Annual Conference with the popular Wall of Wines, and the other hard-working committees. Committee leaders for 2014 include:

Education, co-chaired by Kristen Ball and Laura Richter•Legislative, co-chaired by Rob French and Linda Brookhart•Development, co-chaired by Eric Klinner and Brian Soady•Scholarship, chaired by Deb Jemison•Special Events, co-chaired by Kathy Ridley and Merl Lawless•Finance, co-chaired by Cheri Breneman and Peter Graham•

Two committees in particular could use your help: • Communication,chairedbyCheriBrenemanneedsaco-chairandcommitteemembers• Awards,chairedbyMaryYoung,alsoneedsaco-chairandcommitteemembers.If you are not involved in a committee, don’t wait to be asked. I encourage you to make a small commitment of time that will yield a sizeable reward - an enriching and rewarding experience, not to mention fun!

2 ISAE Executive Edition Issue #2 2014

ISAE Executive Edition StaffMolly Hall, IOM, CAE ..................PresidentDestiny Nance-Evans ......Associate DirectorTamiko Kinkade .................................Editor

The ISAE Executive Edition is published six times a year on the World Wide Web. The electronic format is available at www.isae.com. For information about advertising availability or rates or to submit articles for consideration, send to ISAE, 206 South 6th Street - Springfield, IL 62701 or contact Destiny Nance-Evans at 217-753-1190 or e-mail dnance-evans@firminc.com.

ISAE Events Calendar

May 19, 2014Membership Luncheon - Erin’s Pavilion

June 23, 2014Membership Luncheon

The State House InnSpeaker: Matt Tenney Serve to Be Great

July 30 – August 1, 2014Summer Session 2014 - Naperville

September 22, 2014Membership Luncheon - President

Abraham Lincoln Hotel

October 27, 2014Membership Luncheon - Hilton

Springfield

November 24, 2014Membership Luncheon - Abraham

Lincoln Presidential Library & Museum

Thank you to our 2014 Annual Partners:

We love to hear from our Facebook fans!https://www.facebook.com/pages/Illinois-Society-of-Association-Executives-ISAE/124966027600002

@IllinoisSAE Use #ILSAE

https://twitter.com/IllinoisSAEhttps://twitter.com/IllinoisSAEhttps://twitter.com/IllinoisSAE

http://c.ymcdn.com/sites/www.isae.com/resource/resmgr/Docs/2014_State_Society_Impact_St.pdfhttp://c.ymcdn.com/sites/www.isae.com/resource/resmgr/Docs/2014_State_Society_Impact_St.pdfhttp://c.ymcdn.com/sites/www.isae.com/resource/resmgr/Docs/2014_State_Society_Impact_St.pdfhttp://c.ymcdn.com/sites/www.isae.com/resource/resmgr/Docs/2014_State_Society_Impact_St.pdfhttp://c.ymcdn.com/sites/www.isae.com/resource/resmgr/Docs/2014_State_Society_Impact_St.pdfhttp://c.ymcdn.com/sites/www.isae.com/resource/resmgr/Docs/2014_State_Society_Impact_St.pdfhttp://c.ymcdn.com/sites/www.isae.com/resource/resmgr/Docs/2014_State_Society_Impact_St.pdfhttp://c.ymcdn.com/sites/www.isae.com/resource/resmgr/Docs/2014_State_Society_Impact_St.pdf

Click here to view the 2014 State Society Impact Report

New to our social media line-up, Instagram. Follow us at ISAExec

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Join the ISAE Members Only Linked In Group!

3 ISAE Executive Edition Issue #2 2014

OUR MISSIONTo streamline the way meetings and events are planned, marketed, managed and executed, both by event planners and by event venues.

WebSurveys

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Alert! Important Information Regarding Unauthorized and

Potentially Fraudulent Phone Calls and /or emails

ISAE has been alerted to an unauthorized solicitation campaign offering reduced hotel rates for national and state association conferences throughout the United States. Persons identifying themselves as representatives of Exhibition Housing Services (EHS) offer to book reduced rate hotel reservations for the conference. They will then ask for credit card information to secure attendee reservations. Our research has shown that those rooms may be later cancelled prior to the conference event without notice to the attendee leaving the attendee without a room and with no refund by EHS. We are uncertain at this point how this company is obtaining mailing lists, but we have verified that the lists are coming from past conferences held by each association that has been targeted. At this point, ISAE recommends that in all of your conference marketing materials and on your websites, that you state the reservation process for your event very clearly. Additionally, we recommend that you notify your members and potential attendees about this scam, and to give them direction if they are contacted by any third party regarding housing for your event. A statement such as “If you are contacted by any third party vendor using our name or the name of our events and offering hotel reservation services at a discount from the group rate, please do not sign anything, unless you have carefully read and understood the terms contained in the small print”. We will continue to monitor this situation, and will keep you informed with any new updates.

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4 ISAE Executive Edition Issue #2 2014

Alena Hospitality Announces the Opening of the Newly (multi-million dollar) Renovated Four Points by Sheraton - Peoria, IL The Four Points by Sheraton hotel, owned & operated by Alena Hospitality, is scheduled to reopen in mid-September, 2014. The hotel closed last October for a multi-million dollar renovation which will bring the hotel up to modern accommodation standards expected by the community and visitors to the area. The Four Points by Sheraton is Peoria’s largest full service hotel and is located in the heart of downtown Peoria, only a few blocks from the Peoria Civic Center and Caterpillar World Headquarters. The property has 319 rooms and suites, offering complimentary bottled water, and WiFi throughout the entire hotel and conference center, 25,000 square feet of flexible meeting space that can accommodate groups and meetings from 18 to 1800, with a grand ballroom that will seat up to 1000 for a banquet, an indoor heated pool and whirlpool, a 24 hour state of the art fitness center, on property catering for banquets and meetings, and a full service restaurant. The restaurant, Alena’s Classic American Cuisine & Hand Crafted Cocktails, will be open for breakfast, lunch, and dinner, seven days a week. Our Culinary Team has created a menu that will cater to all palates. “These extensive renovations will give the hotel an entirely new, modern look,” says General Manager Mohammed Gharavi. “The upgrade to our facilities will allow us to better serve our customers and will create 150 jobs.” Four Points and Alena’s Restaurant has what matters, here you will find everything you are looking for with style and service! “Renovations are moving forward full force, and the hotel will open mid-September 2014,” adds Gharavi.

DuPage County Hotel Renovations & Openings A new luxury hotel is coming to DuPage County. Le Méridien Chicago – Oakbrook Center is scheduled to open in January 2014, following a $20 million interior and exterior transformation of the former Renaissance hotel. The 10-story hotel will boast a spectacular new outer façade, a new arrival experience and completely re-imagined public spaces. The ninth floor will feature a proprietary new bar and restaurant concept with a variety of meeting spaces. The hotel will also offer a spacious fitness center outfitted with state-of-the-art equipment and a roof-top terrace. The hotel’s 172 rooms and suites, including a presidential suite and two spa suites, will be refurbished and feature the signature Le Méridien Bed. Pheasant Run Resort is celebrating their 50th anniversary this year. The 250-acre Pheasant Run Resort in St. Charles has been under renovation since Fall 2012, starting with their Tower guest rooms and hallways. They are also renovating their Tower meeting rooms, as well as their main lobby and public areas, and are developing a full service destination spa that they expect to open next month. The Spa at Pheasant Run will feature an array of treatments and signature products that will enhance the guest experience. Upon completion, the 3,000-square-foot spa will offer facials, hydro-therapy, body exfoliation, wraps, aroma therapy, Reiki, massage therapy, facials, couples massage, and salon services. Several other DuPage County hotels have either recently

ISAE People & Placescompleted or are currently undergoing renovations. Here are a few of which we are aware. Feel free to add others in the comments section below. The Courtyard by Marriott Chicago Oakbrook Terrace has completed a major renovation of its 147 guest rooms. Eaglewood Resort & Spa in Itasca is currently in the process of a $1.2 million renovation of their conference center which is scheduled to be completed in mid-February. The Hampton Inn Chicago/Carol Stream has completely renovated and upgraded the entire hotel — inside and out. They have also added a “Suite Shop” for late night meals, snacks and travel necessities, a guest laundry and King Junior Suites with kitchenettes. The Holiday Inn Willowbrook-Hinsdale Hotel is scheduled to begin a complete renovation of their guest rooms, meeting space and restaurant in mid-March with completion by the end of July. The LaQuinta Inn & Suites Bolingbrook recently completed a renovation which included a new lobby, carpets and soft goods. The Residence Inn by Marriott Chicago Naperville Warrenville just completed a full renovation and redesign of their lobby and guest rooms. The Springhill Suites by Marriott Bolingbrook completed renovations in December 2012 which included the lobby, studio suite guest rooms and common areas in the hotel. The SpringHill Suites by Marriott Naperville/Warrenville recently completed renovating their lobby, rear entrance and fitness center. Guest room renovation is due to be completed in early February.

Only 25 miles from Chicago, Lisle ishome to the internationally acclaimedMorton Arboretum and three premier full-service hotels. Together, they provide the perfect environment for your next meeting or event.

Meet in Style...Stay in Lisle

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Hilton • Hyatt • Sheraton

5 ISAE Executive Edition Issue #2 2014

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S T A R T I N G A T

6 ISAE Executive Edition Issue #2 2014

It’s much easier to get random things done than it is to get the right things done. Heck, you can cross things off

of your list all day long and still not make much real progress. We’ve become a culture that values busy, and what better way to demonstrate busy-ness that to be constantly adding things to, and checking things off of your to do list. (Raise your hand if you’ve ever done a task not on your to do list and then added it to your to do list so you could cross it off. I’m raising my hand.) But you know that being busy doesn’t always equate to being productive. Youdon’tneedanewapp tomanageyour todo’s,oranew electronic gadget or a new paper-based system or a new softwarepackage.Youneedthreevitalskills. 1. The ability to gain clarity 2. The ability to make choices/prioritize 3. The ability to focus You’llneverrunoutofworkshopstotake,bookstoread,websites to visit, networking events to attend, or emails to handle. All of those tasks have the potential to be a resource to help get things done, grow your business or improve a skill, etc. But at some point you have to stop and choose where you are going to focus your attention.

I’m in the middle of making some significant changes to my business which is exciting and daunting at the same time. Some of these changes require the development of new skills, e.g., podcasting, video production, etc. As leaders of associations, you know all too well what it’s like to be in a constant state of creating more value for your members. Dozens of experts offer products and services that may support the work that needs to be done. Recently, as I considered registering for a webinar that promised to teach a skill that will advance my progress, it occurred to me that this is a merry-go-round that will never stop in order for me to get off and get actual work done. I have to jump -- and so do you. Only when you jump off can you quiet your mind enough to get clarity. It helps to create a list of all the projects you want to complete so you can carefully review them and get clear about which project needs to be a priority in order to achieve a specific goal. Once you’ve gotten clear about which project is at the top of your list, the ability to gain clarity will again advance your progress. Everyprojectismadeupofmanytasks.Youmustgetclearabout all the tasks required to get the project completed. Only then can you prioritize those tasks – which is essentially just

Three Skills to Increase Productivity and Reduce Overwhelm

By Mary Kutheis

Continued on page 7

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7 ISAE Executive Edition Issue #2 2014

Mary Kutheis (kooth-ice) works with busy people to improve organization, time management and communication skills and find peace of mind at work and in life. Mary has been featured in the media and has co-authored three books. She is on the Boards of both the St. Louis Chapter of the National Speaker’s Association and the Professional Women’s Alliance. She can be reached at www.RealContentment.com or (314) 313-4996.

makingchoices.Youaccelerateprogresswhenyoumakechoicesabout what you will do first, second, and so on. Not doing so results in multitasking – which is inefficient and ultimately frustrating. (Many people confuse multitasking with managing multiple projects. Don’t do the former. The process explained in this article will allow you to excel at the latter.) So now you know on which project you are attending to at this moment, and you know what tasks need to be done in what order. Now it’s time to dive in and focus. Maintaining focus long enough to make actual progress is challenging. Especially when you hit a roadblock or a task that is hard for you. Then it’s much easier to pop over to some other project and do the easy parts there. But when you do that, you lose momentum and you’ve set yourself up for procrastination, since that rough patch is unlikely to smooth out just because it was avoided for a time. Outside interruptions affect focus but often we create as many interruptions for ourselves. Have you ever checked email not because you needed to but because you wanted to find something to distract you from the task at the top of your list? We all have! Choose an amount of time that you’ll focus, maybe

15, 25, or 40 minutes and set a timer. Focus like a laser beam until the timer dings and then give yourself a two-minute breather to re-energize. Life and work are busy and that’s not going to change anytime soon. But harnessing the power of these three skills will reduce the stress that results from feeling overwhelmed and catapult your productivity.

Increase ProductivityContinued from page 6

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ISAE 2014 MEMBERSHIPLUNCH AND LEARN

REGISTER TODAY

The ISAE monthly luncheons offer a time to network, enjoy lunch with colleagues, gain knowledge and earn CE’s all in one setting! Each luncheon is held at a different location throughout Springfield, with a new menu every month and diverse topics presented by speakers from around the nation.

Feb 24 Northfield Inn, Suites & Conference Center

March 24 Inn at 835

April 28 Crowne Plaza Springfield

May 19 Erin’s Pavilion at Southwind Park

June 23 The State House Inn sponsored by Peoria Area CVB

Sept 22 President Abraham Lincoln - DoubleTree sponsored by DuPage CVB

Oct 27 Hilton Springfield

Nov 24 Abraham Lincoln Presidential Library & Musuem sponsored by Chicago Southland CVB

Name: ________________________________________________________________

Credentials: ___________________________________________________________

Organization: __________________________________________________________

Title: _________________________________________________________________

Telephone: ____________________________________________________________

Email: ________________________________________________________________

Mailing Address: _______________________________________________________

Medical Dietary Restrictions: _____________________________________________

Check for $ __________________ is enclosed

Invoice me for $ ________________

Contact me for credit card information

Questions? Contact Destiny Nance-Evans, 217-753-1190, ext. 124, dnance-evans@firminc.com

LuNcheON ScheduLe

11:30 a.m. – 12:45Networking & Lunch

12:45 p.m. – 1:30 p.m.Speaker presentation

RegiStRAtiON Fee:

Please check box that applies

to you.

iSAe MeMbeR:

$30 per box $240 annual

iSAe NON MeMbeR:

$45 per box $360 annual

PLeASe checK bOX OF LuNcheONS yOu wOuLd LiKe tO AtteNd:

February 24

March 24

April 28

May 19

June 23

September 22

October 27 November 24

www.isae.com

9 ISAE Executive Edition Issue #2 2014

http://c.ymcdn.com/sites/www.isae.com/resource/resmgr/luncheons/luncheon_learn_2014_form.pdf

http://www.isae.com/events/event_list.asp

http://www.isae.com/events/event_list.asp

Upcoming 2014 ISAE Membership Lunch and Learn Speakers!

Click here to view ISAE Calendar

May 19, 2014Speaker: Jim Mathis

Reinvention Made Easy – Change Your Strategy, Change the Outcomes

Erin’s Pavilion at Southwind Park

June 23, 2014Speaker: Matt Tenney

Serve to be GreatThe Statehouse Inn

September 22, 2014Speaker: TBD

President Abraham Lincoln Springfield – a DoubleTree by Hilton

October 27, 2014Speaker: Beth Z of Your Nerdy Best Friend

A Day in the Life of an Association NerdHilton Springfield

Pre-register for this year’s luncheons!

ISAE 2014 MEMBERSHIPLUNCH AND LEARN

REGISTER TODAY

The ISAE monthly luncheons offer a time to network, enjoy lunch with colleagues, gain knowledge and earn CE’s all in one setting! Each luncheon is held at a different location throughout Springfield, with a new menu every month and diverse topics presented by speakers from around the nation.

Feb 24 Northfield Inn, Suites & Conference Center

March 24 Inn at 835

April 28 Crowne Plaza Springfield

May 19 Erin’s Pavilion at Southwind Park

June 23 The State House Inn sponsored by Peoria Area CVB

Sept 22 President Abraham Lincoln - DoubleTree sponsored by DuPage CVB

Oct 27 Hilton Springfield

Nov 24 Abraham Lincoln Presidential Library & Musuem sponsored by Chicago Southland CVB

Name: ________________________________________________________________

Credentials: ___________________________________________________________

Organization: __________________________________________________________

Title: _________________________________________________________________

Telephone: ____________________________________________________________

Email: ________________________________________________________________

Mailing Address: _______________________________________________________

Medical Dietary Restrictions: _____________________________________________

Check for $ __________________ is enclosed

Invoice me for $ ________________

Contact me for credit card information

Questions? Contact Destiny Nance-Evans, 217-753-1190, ext. 124, dnance-evans@firminc.com

LuNcheON ScheduLe

11:30 a.m. – 12:45Networking & Lunch

12:45 p.m. – 1:30 p.m.Speaker presentation

RegiStRAtiON Fee:

Please check box that applies

to you.

iSAe MeMbeR:

$30 per box $240 annual

iSAe NON MeMbeR:

$45 per box $360 annual

PLeASe checK bOX OF LuNcheONS yOu wOuLd LiKe tO AtteNd:

February 24

March 24

April 28

May 19

June 23

September 22

October 27 November 24

www.isae.com

Jay Allen .....................................................Lisle CVB - new rep

Christina Corona .............Crowne Plaza Northbrook - new rep

Amy DeVos ............................ Illinois Propane Gas Association

Holly Fisher .....................................................Petersen Hotels

Lisa Gengelbach .............. Eastland Suites Hotel & ConferenceCenter - Urbana/Champaign - new rep

Jennifer Gortney .................................................NAIFA Illinois

Nicole Keeney ...................... Drury Inn & Suites, Mt.Vernon, IL

Will Kernahan ................... Eagle Ridge Resort & Spa - new rep

Kate Kress-Jones ..................................... Country Inn & Suites by Carlson - Champaign, IL

Victoria Martin .................... Stoney Creek Hotel & Conference Center - new rep

Victoria Martin .............................. Ounce of Prevention Fund

Bill Morris ..... Galesburg Area Convention and Visitors Bureau

Scott Sacco ............................ Illinois Association of REALTORS

Karin Tilton ...................................Hilton Springfield - new rep

Larry Timm .................................AAIM Employers’ Association

ISAE New Members

We are pleased to welcome the following to the Illinois Society of Association Executives!

10 ISAE Executive Edition Issue #2 2014

The South attacked from the north. And the North attacked from the south. What insights from the battle of Gettysburg are there for businesses?

Consider some basic principles.

Transactions grow up into Transformation As business matures, and competition increases, most products and services become more transactional. Specialized offerings get more competition, which forces everyone to sharpen their pricing, or get some sort of edge. Eventually products become so generic that the market evolves into a “big box store” or morphs into high value offerings. Consider the overrun of Sears by Wal-Mart (transaction) and Nordstrom (transformation). When you want a makeover you do not go to Wal-Mart.YougotoNordstrom’sforyour“transformation”. Think ice cream cones. The grandkids still think soft serve ice cream is great. Not the teenagers. To them, there is something a lot better. They want ice cream, but they also want thousands of choices. The chocolate sprinkles, cherries, Oreo cookie bits and a whole cadre of other choices, all mixed together on a large marble slab that transforms simple ice cream into the Cold Stone Creamery experience.

Transformations are the building blocks for Experiences The single serve ice cream cone may cost you a buck. But the Cold Stone Creamery product doubles, triples, or increases the price paid by a factor of 5 or more. It should. It’s a real experience. The single serve is a transaction. It is a generic product that can be purchased at many locations. But that transformation of marble and ice cream is where you take your date for an experience. Today the consumer is pursuing ever more the experience. Consider the following examples

Transaction .......................... Transformational (the experience)Single Serve Ice Cream Cone ................. Cold Stone CreameryRoller Coaster ............Space Mountain in the Magic KingdomStarbucks Coffee .........................................Sidewalk Café in ParisAssociation Education Event .................. Gettysburg Staff Ride

Staff Ride? What the heck is a Staff Ride? Today a common occurrence is for a group of executives fromXYZCorporation to travel toGettysburg,Pennsylvania.There they find themselves on a bus with an expert in the Civil war. For the next several days, these executives are transported to the various Gettysburg locations where history is narrated by this expert. Woven through the lessons of the good and bad leadership of this battle, the group is taken through their

own leadership challenges in their modern day environment. Discussions occur, similarities debated, plans made while leadership and management are improved. This is a long way from an leadership retreat. It is a major revolution in the traditional day-to-day business, to taking the customer to place where they have not been before. Said Henry Ford, “if I had listened to my customers, I would have built a bigger horse.”

When Businesses go Experiential. People want experiences. They pay big bucks for them because they transform lives quickly and are memorable for a lifetime. The wedding ceremony, graduation, birth of a child and so on. They are anticipated for long periods. Consider the Blue Man Group Concert, those season tickets for your sports team, or a trip to New Orleans or Vegas. They reekofparticipation. YoucanwatchGuyFierionhis TV show: Diner, Drive-ins and Dives, or you can make the pilgrimages to the various featured eating locations and relive the magic. Experiences are so powerful we want to share them with others. The wedding invite, the double date, taking the kids, “now that they are older”, back to Disney World. When your business goes from facilitating the transactions of the sale, to creating customer experiences . . . the businesses of your customers will transform; as will your own organization. Making your efforts more experiential will make sales go up, cost of marketing will decrease, word of mouth buzz will skyrocket, referrals will increase, customer retention improves, and your leadership will grow solid.

How do YOU Create an Business Experience? There are hundreds of elements that go into creating an experience like using authority figures, calories, illumination, and eclectic pursuits with smell, taste and touch. A few to consider:

Raiment Great experiences require a change of raiment, or clothing. It is the wedding dress, the graduation gown, the sports jersey for the big game. What special clothing is involved with your selling event? Logo’d shirts? One business association has their version of the PGA Green Jacket for their board members, although theirs are red. Are you having a golf tournament? Might you have a prize for best attire, worst attire, most creative, etc.?

Where is YOUR Business? – The Next Steps for Advancing the Value Your Customers Want

By Kordell Norton

Continued on page 7

11 ISAE Executive Edition Issue #2 2014

Sound When one Chamber of Commerce started focusing on outcomes for their members, helping them increase business revenues, they decided to have a theme song. Each of their meetings has the Taking Care of Business rock music playing (Bachman Turner Overdrive to the rescue) in the background as attendees arrive.

Liquid Most experiences have some sort of liquid as part of the... ah... experience. It is the champagne at the wedding, the beer at thegraduation.Youaregoingtocruiseacrosstheliquid,drinkit, surf it, skate across it, partake of it as a sacrament . . . but there will be liquid.

Are Business Experiences a must? Generals are always best at fighting the last war. They equip for it. They train for it. But fresh horizons require new tactics. Sears fought against Montgomery Ward. Did they even see Wal-Mart on their radar screen before it was too late? Often we look

backward because it is easier than the unknown future. The future is here and customers are voting with their dollars. They chase down the experience and inhale it to the fullest, like the Super Bowl, a 3D movie or even a Staff Ride. The experience is the demand of the younger generation and a pleasant surprise for your current business. So are you going to attack from the south, or from the north?

Kordell Norton is a Revenue Mechanic who works with organizations who want to increase their sales, improve marketing or grow their membership. The author of five books and a Certified Speaking Professional (CSP) member of the National Speaker Association, his consulting firm works with business who want better sales, improved membership, and marketing that connects and makes you highly visible. He can be reached at www.KordellNorton.com.

Next Steps for Advancing Value Continued from page 6

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12 ISAE Executive Edition Issue #2 2014

ISAE April LuncheonMary Kutheis’ presentation included a great message and new way of tackling projects. She reminded us to not multi-task rather we should be managing multiple projects instead.

Complete one task and then move on to the next. •Have a master to-do list•Break each to-do list into 1, 2, 3 to prioritize and accomplish •tasks.Schedule time to check your email instead of while you are •completing your tasks.

•Focus on S.T.A.R. Single Tasking Accelerates Results

State of Mind Scale

She left us thinking we really do want to work like a dog for they live in the moment and are a great example of a truly happy worker. Then, maybe we CAN sleep like a baby.

HAPPINESS

Panic – Anxiety – Complacence Contentment – Striving – Joy

Scholarship Committee is requesting silent auction items for Summer Session

Each silent auction item will double as a centerpiece at lunch on Thursday, July 31st. Winners will be announced at dinner on Thursday evening at the Marriott. Be creative in showcasing your association, property, service or venue! Email Destiny if you will be donating an item with the value of your donation. All proceeds go to the scholarship fund.

Did you Attend the Convention in January? Did you listen to Matt Tenney’s keynote? If so, pick up your copy of his book,

Serve to Be Great at the May Luncheon!

Attend the June Luncheon to have Matt

sign his book!

13 ISAE Executive Edition Issue #2 2014

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Schedule at a GlanceWednesday, July 3011:00 a.m. Golf Outing at the Springbrook Golf Course11:00 a.m. Shopping downtown Naperville *shuttle available3:00 p.m. Check-In6:00 p.m. Cocktails & Dinner9:30 p.m. Afterglow @ Hotel Arista

Thursday, July 317:00 a.m. Health Activity – with the Naperville Park District8:00 a.m. Breakfast at NIU Regional Conference Center9:00 a.m. Educational Session – Dean West of Association

Laboratory, Member Engagement10:45 a.m. Educational Session – Panel, Deal Makers and

Deal Breakers: The 411 on Contract Negotiation12:15 p.m. Lunch at the Courtyard provided by Freedom

Commons2:00 p.m. Team Building: Charity Scavenger Hunt in

downtown Naperville7:00 p.m. Dinner: Marriott – Movie/Oscar Theme10:00 p.m. Afterglow @ Marriott

Friday, August 17:30 a.m. Breakfast in Fredenhagen Park8:30 a.m. Naperville Trolley Tour

ISAE 2014 Summer Session Registration Rates

Register Today!

Early Bird Standard Late (by 5/30) (by 6/30) (after 7/1)

Member $99 $119 $129

Non-Member $119 $129 $149

Hotel InformationThe host hotel this year is the Chicago Marriott Naperville. Click here to view website. A special rate of $79 for a Standard King or Queen room is available to Summer Session attendees. For reservations, please call 1-800-228-9290 or 630-505-4900. Please reserve your room by 4:00 p.m. on Tuesday, July 15th.

Be a SponsorSponsorship Opportunities:$300 Golf Hole Sponsor (17 available) includes:

One complimentary golf registration• Recognition on signage at golf hole• Recognition on master sponsor sign• Recognition on all on-site materials• Logo on event website and ISAE Summer Session • event pageRecognition in post-event newsletter•

14 ISAE Executive Edition Issue #2 2014

REID TO BRING TAX EXTENDERS TO FLOOR VOTE Senate Majority Leader Harry Reid (D-NV) said this week that he will schedule a floor vote on a tax extenders package shortly after the Senate returns from its upcoming two-week recess. Reid’s comments came after the Senate Finance Committee voted April 3 to extend most of the temporary tax breaks and credits through 2015. The list of expired provisions include popular tax breaks for businesses like bonus depreciation, the research and development credit, and incentives for alternative energy, as well as some more obscure tax breaks for specific industries. Congress usually renews these temporary tax breaks on an annual basis but allowed them to expire at the end of 2013. The tax extenders bill passed by the Finance Committee extends most of the provisions through 2015 at a cost of $67 billion over 10 years, according to an estimate from the Joint Committee on Taxation. The legislation does not include any offsets to pay for the tax extenders. Senate Finance Committee Chairman Ron Wyden (D-OR) said during the committee markup last week that this will be the last tax extenders bill he will offer as chairman, and the bill will serve as a bridge to comprehensive tax reform. On the House side, House Ways and Means Committee Chairman Dave Camp (R-MI) held a hearing April 8 to begin

ASAE Inroads

the process of looking at each expired tax provision to determine which should be made permanent as part of overall tax reform, and which should stay expired. “One major goal of tax reform is to provide stable, predictable rules for businesses so that they can grow, create jobs and increase wages,” Camp said. “Congress must end the practice of short-term tax policy. Extending important business tax provisions for one or two years at a time makes it very difficult for employers to plan and adds immense confusion and complexity for taxpayers.”

HOUSE PASSES RYAN BUDGET PLAN The House today narrowly passed the budget blueprint introduced by Rep. Paul Ryan (R-WI) by a 219-205 vote, with no Democratic support. GOP leaders had outwardly expressed confidence that they had the votes but it was expected to be close, as a number of conservatives had either said they would vote against the Ryan plan or they were on the fence. The legislation calls for $5.1 trillion in cuts over the next 10 years, repeal of Obamacare and major reforms to Medicare, but at least a handful of conservatives within the party complained that it doesn’t cut enough or balance the budget as quickly as they would like.

pause TO FIND YOUR TUNE. play aT a ThREE-DaY, mUsT-aTTEND, EDUcaTIONal EvENT.

forward YOUR IDEas wITh 120+ sEssIONs aND aN assOcIaTION sOlUTIONs maRkETplacE.

register today asaecenter.org/annualmeeting

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15 ISAE Executive Edition Issue #2 2014

House Democrats unanimously voted against the measure. Rep. Chris Van Hollen (D-MD), ranking member of the House Budget Committee, this week introduced a Democratic alternative to the Ryan budget plan that hews more closely to President Obama’s budget blueprint for FY15.VanHollensaidthisweekthattheRyanbudget“castsa dark shadow over the American Dream and is a recipe for our nation’s economic decline.” The Democratic-controlled Senate will not vote on the Ryan bill and does not intend to offer a budget plan this year. Following today’s vote, the House will adjourn for two weeks, returning to Washington on April 28.

RUBIO, RYAN WORKING ON ACA ALTERNATIVE It was reported this week that Sen. Marco Rubio (R-FL) and Rep. Paul Ryan (R-WI) are working on a replacement for the Affordable Care Act. The legislation may be announced as early as this month. Rubio and Ryan have previously partnered on immigration issues last year. Details of the legislation have not been released yet. A spokesperson for Rep. Paul Ryan stated, “Congressman Ryan continues working with his colleagues, including reformers like Sen. Rubio, on better solutions to deliver quality, affordable coverage to American families.” If the Republican Party wins control of the Senate in the 2014 election, the Rubio-Ryan bill may impact how both chambers move forward on healthcare policy. The Obama administration continues to tout the number of people who have signed up under the ACA. Health and Human Services (HHS) Secretary Kathleen Sebelius told the Senate Finance Committee today that 7.5 million Americans have signed up for private health insurance through the Marketplace. This number is up from the 7.1 million announced last week.

REINFORCE VALUE OF MEETINGS DURING DISTRICT WORK PERIOD ASAE is encouraging association professionals to use the upcoming congressional district work period to reinforce the importance of face-to-face meetings between government employees and the industries and professions represented by associations. During ASAE’s annual fly-in March 25-26, association professionals shared the impact that government-wide budget cuts have had on federal employee attendance at their conferences around the country. In response to some conference spending scandals in 2010, the Obama administration cut conference and travel budgets for all federalagenciesto70percentofFiscalYear2010levelsandinstituted stricter internal controls to tighten the approval

process for travel and conference-planning. While ASAE understands the need for fiscal responsibility, the new restrictions have sharply reduced government attendance at many private-sector conferences over the past two years and hindered the information-sharing and necessary training that occurs at face-to-face meetings. ASAE’s fly-in participants shared personal accounts with their elected officials of how their association meetings have been impacted by the budget constraints, but it’s important to keep reinforcing this message. Click here for talking points on this issue. Both the House and Senate are finishing up work today and will be back in their home states and districts for a two-week Easter recess, returning to Washington on April 28. Visit ASAE’s Engage site for more information on contacting your elected representatives in their district offices.

ASAE Inroads

©2014 American Society of Association ExecutivesPublic Policy Department, 1575 I St. N.W.

Washington, DC 20005-1103Phone: (202) 626-2703; Fax: (202) 371-1673

e-mail: publicpolicy@asaenet.orgWebsite: www.asaenet.org

To learn about issues and to take action, visit ASAE’s Advocacy site at http://capwiz.com/asae/home

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ISAEnterpriseIllinois Society of Association Executives

Building Business Together

NEW to ISAE the ISAEnterprise Program!

ISAE is pleased to announce the launch of the new Enterprise Program for our members. Each of our memberships, Association Member and Industry Partner members, are vital to the continued success of ISAE as we move into the future. To enhance your membership benefits, ISAE is introducing a new program which will further help gain visibility for Industry Partners’ businesses and offer Association Members incentives to book with our Industry Partner members. The Enterprise Program is designed to enhance loyalty and cultivate ongoing relationships between our members.

Association Members

Benefits to Association Members:

Discounts to book meetings at participating members’ businesses

Discounts and perks to using participating members’ services

Opportunity to build relationships with fellow members

How to particpate:

Show your electronic member certificate to redeem promotion or discount

Industry Partners

Benefits to participating Enterprise Program Industry Partners:

Website listing on Enterprise section of website

Listing with promotion detail in every Issue of bi-monthly, Executive Edition

Signage at Convention & ISAEvent

How to Participate:

ISAE members will receive a discount off Industry Partners’ services or products. If you and your organization would like to participate in this program, contact Destiny at the ISAE Office, 217-753-1190, ext 124 or dnance-evans@firminc.com.

Member of Illinois Society of Association Executives

ISAE 2013

NEW to ISAE: the ISAEnterprise Program!

17 ISAE Executive Edition Issue #2 2014

Look who is participating in the ISAEnterprise ProgramISAEnterprise Member Contact Promotional OfferBFC – Robin UrichRurich@bfcprint.com

10% off first print order

Board Solutions – Gary Davis, PhDgwdavis44@comcast.net

Strategic Planning or Board Retreat Facilitation 50 % discount

Chateau Hotel & Conference Center - MaryEttien mettien@bloomingtonchateau.com

5% discount on the total food and beverage amount for any meeting or event

Chicago Marriott NapervilleDick Martinezdmartinez@chicagomarriottnaperville.com

Complimentary Meeting Space•1 Per 35 Comp ratio•5 upgrades to Executive Level at group rate•Complimentary Internet in Staff & Registration area•Staff room rate at 50% off Group rate•15% off Food and Beverage and 15% off Audio Visual•Double Marriott Rewards Points •

Conn’s Hospitality Group - Julie Downssalesinnat835@gmail.com

Corporate rate discounts on guest rooms Sunday-Thursday.•Obed and Isaac’s Microbrewery: One complimentary dessert with dinner purchase. •

Crowne Plaza Northbrook - Arlene Sottile asottile@bayshospitality.com

Complimentary Breakfast and Complimentary Internet Service in Meeting Room

French Lick Resort – Brady McGeebmcgee@frenchlick.com

Stay one night and get the second night complimentary Offer valid on travel Sunday - Thursday

Gateway Center – Rita Sumrallrsumrall@gatewaycenter.com

10 % off Room Rental Rate

Holiday Inn Champaign - UrbanaAmy Day – aday@hiurbana.com

Additional 20% Discounted Guestroom Rate, Complimentary Meeting Room Rental with the purchase of (1) Banquet Function and (1) Complimentary Jacuzzi Suite for any Booking Contracted by September 2013 and held by March 2014

It’s a Wrap / Name on StuffElissa GoldbergBellewrapthis@eosinc.com

Organizations that spend $500.00 or more with us per calendar year on gift baskets are eligible for one $50.00 gift basket donation consideration per year... or... Organizations that order two or more promotional products in the course of a calendar year with product value greater than $500.00 will receive one set-up at no charge not to exceed $50.00

NAIFA Illinois – Sara Decatoiresara@naifa-il.com

$100 of program fees paid by NAIFA IL @ local, state, national level

President Abraham Lincoln Hotel & Conferene CenterLisa NardiLnardi@presidentabrahamlincolnhotel.com

We would like to extend a “Tiered Rewards Program” to all ISAE Association Members. The program consists of three (3) different levels based on total revenue generated by an individual event, conference or convention (revenue levels exclude tax and service charge):

Level I: $10,000-$24,999One comp morning or afternoon coffee break (consisting of regular, decaf and hot tea)•One upgrade to the presidential level at the group rate; typically $15-$20.00 higher than the standard group rate•One comp valet service for meeting planner or guest of your choice•One comp room night per every forty (40) guest rooms generating revenue at the group rate•

Level II: $25,000-$74,999; all items in Level I, in addition to the following:One comp room night for every thirty-five (35) guest rooms generating revenue at the group rate, rather than the 1 per forty •(40) comp ratio in the Level I tierThree (3) guest rooms at 10% off of the group rate•10% off all catered food/ beverage prices; discount applied towards the current food/beverage prices at time event•

Level III: $75,000 or more; all items in Level I & Level II, in addition to the following:Complimentary hotel meeting space•One comp internet access, per day, in the meeting room of your choice•One comp luxury suite; not to exceed the parameters of the contractual group room block•

Note: Hilton Honor Points will be awarded to participating members for events actualizing after September 30, 2013.

Residence Inn by Marriott Springfield - Lisa Nardi Lisa.Nardi@marriott.com

Weekend Board Meetings or Retreats:•GroupRatesstartingat$89.99,plustax•Complimentarybreakfastbuffetforovernightguests•ComplimentaryMeetingSpace–Accommodateupto24people•Complimentary42”FlatScreenTelevisionwithnecessarycablingforalaptopconnection•ComplimentaryFlipchart&Markers•ComplimentaryWi-Fi

Saal Meeting Consulting – Dana Saalrdsaal@sbcglobal.net

Two hours of meeting consulting for the price of one hour.

TK Partners & Associates, Inc. - Amy Talk-ington amy@letmeinsureu.com

Long Term Care Policies at an individual rate.

The Westin Chicago NorthwestSusan Battung susan.battung@westinchicagonw.com

Choose 1 of the benefits: 1) Welcome Reception or Accelerated Comp Policy (1/35) OR Accelerated Upgrade Policy (1/35) and you also receive 2% rebate on master billed guestrooms, starpoints signing bonus 1000 starpoints per 10 room nights. SGP/SPP earn credits toward elite (Gold/Platinum) status.