EXECUTIVE SUMMARYPrinciples of Marketing (M-301) course is planned to comprehend the students with tools and concepts to have a sight of the marketing functions and process highlighting the principles and procedure. The particular group conducted the study Marketing Functions of Unilever Bangladesh Ltd to evaluate and present the current issues regarding the topic. The members of the working group collected data on selected variable. We got proper guidance and support from our instructor & mentor Md. Zahedul Alam during the course to prepare this term paper. Without your help, this term paper would have been impossible to complete. To prepare the term paper we collected what we believe to be most relevant information to make the term paper as analytical and reliable as possible. We have concentrated our best effort to achieve the objectives of the report and hope that our endeavor will serve the purpose. Throughout the duration of this course, the group members were conducting the study under topic and finally prepared the report.The practical knowledge and experience gathered during report preparation will immeasurably help in our future professional life. I request you to excuse us for any mistake that may occur in the report despite of our best effort. I would really appreciate if you enlighten the whole group with your thoughts and views regarding the term paper. We would also like to extend my deep gratitude on behalf of the group to the course instructor Mohammad Zahedul Alam Sir for completing the course with such expertise and magnificent knowledge. This course undoubtedly helped us in understanding critical parts of Principles of Marketing context. I would again like to thank the instructor for giving us the opportunity to gain a unique experience by conducting this study and providing us with all possible resources and guidelines and encouragement. Without the methodical help from the instructor, this paper would not have been possible to present.The report helped us to understand some of the concepts and understandings that were critical for the successful completion of our course. We hope that the results of the study will be useful to the government, data analyst and other users of data.