executive summary brochure
TRANSCRIPT
Join UsE x E c u t i v E S u m m a r y
M a r c o ’ s P i z z a F r a n c h i S e o p p o r t u n i t y
a F r E s h a P P r o a c h t o t h e i t a l i a n P i z z E r i a
To explore the Marco’s Pizza opportunity further:
M a r c o s F r a n c h i s i n g . c o M
1 . 8 0 0 . 2 6 2 . 7 2 6 7
M a r c o s F r a n c h i s i n g . c o M1 . 8 0 0 . 2 6 2 . 7 2 6 7
g r a b Y o u r o w n s l i c E o F M a r c o ’ s
Below are the next steps toward
becoming a part of the fastest
growing pizza chain in america:
coMPlEtE an aPPlication available for download online
at marcosfranchising.com.
rEviEw FranchisE DisclosurE DocuMEnt this document will explain
every ingredient of our success.
MEEt with Marco’s FranchisE DEvEloPMEnt DEPartMEnt
We’ll give you the brand
overview and answer any
questions you have about the
Franchise Disclosure Document.
DiscovErY DaY you’ll either come to us in toledo, ohio
or we’ll meet you in a local market
for this day-long mutual
discovery experience.
sPEak with FranchisEEs you’ll no doubt want to
talk to some marco’s folks
who have been in your shoes.
“”
When we couple our FrEsh product with world class service and a clean, sharp and professional image – we are unbeatable.
tim brownArea Rep & Franchisee, North Alabama and Tennessee
350 existing Locations
current Franchises
anticipated Stores for Growth
When pasquale “pat” Giammarco first came to this country as
a child from italy he brought with him a vision of the tuscan
neighborhood pizzeria—a gathering place where friends and family
would delight in fresh, robust flavors and share the authentic
italian pizza experience. today, at every one of over 350 marco’s
neighborhood pizzerias, our customers experience that very delight
in what can only be described as “ah-thentic” italian pizza.
royalties
royalty rate is 5.5% of net Sales.
Franchise Fee the initial Franchise Fee is $25,000 for each
franchised location.
creative ad Fund Fee the creative ad Fund Fee is 1% of net Sales.
size of site typically 1200-1400 square feet for carry-out and
Delivery store. Stores with dining will require slightly
more space depending on number of seats.
M a r c o ’ s i n v E s t M E n t
M o u t h w at E r i n g t E r r i t o r Y
h o w w E h E l P
n E i g h b o r h o o D P i z z E r i a E s t. 1 9 7 8
a w a r D - w i n n i n g
at a Glance
Opportunities
You Succeed
Reinvented
Product QualityBy staying true to our italian recipe of fresh ingredients, robust
flavors and superior product quality, marco’s pizza has developed
a customer base of raving fans and is consistently awarded “Best
pizza” in nearly every market we serve.
ah-thentic Dough - is made FrEsh from scratch everymorning
right in the store.
ah-thentic sauce - the secret is the recipe pat developed
years ago with a little help from his Dad.
ah-thentic cheese - a special and proprietary blend
of FrEsh cheese for a savory taste deserving
of our italian heritage.
marco’s pizza is still a “ground-floor” opportunity and has entire states
and prime regions available for development. if you’re seeking multi-unit
development options, we have two means of multi-unit development via either
area Development agreement or area representative agreement.
area Development agreement:
Determine how many stores are needed to achieve your goal and then put
together a plan to acquire them. We grant exclusive multiple unit territories
based on territory approval, development plans and your capital position.
area representative:
Similar to a Sub-Franchisor or Development agent program.
For additional details visit marcosfranchising.com/area_rep
our corporate team makes decisions every day based on a single
criteria: Will this help franchisees? We are only as successful as
our least successful franchisee.
site selection With the use of map info and predictive analytics, such as
Quantitative analysis and ach, we put the most advanced
technology to work for you in finding the best sites.
Financing assistance We have multiple means to assist with Financing, from SBa
to conventional loans, to two different leasing programs and a
private equity program.
street level local store Marketing a proven marketing support program that is producing
increased sales year over year.
E n o r M o u s P o t E n t i a l
for Growthmarco’s is the fastest growing pizza chain in the u.S., and the pizza business
is BiG business— a $40 Billion industry. it becomes even more appealing
when you consider 52% of the industry is regional and mom/pop players who
do not have the purchasing power or marketing experience to contend with a
well-positioned leader like marco’s.
John (Jack) a. butorac president and ceo
M a r c o ’ s
Leadership Teamthe editors of Franchise times told us,
“you have attracted the Who’s Who of the
top officers and managers in the industry.”
We invite you to visit marcosfranchising.
com and spend some time meeting
our impressive leadership team. these
professionals have “been there, done
that,” making the learning curve faced by
many emerging businesses a non-issue
at marco’s.
Working in the family pizzeria business, marco’s founder
pasquale “pat” Giammarco became an expert in the art of
making authentic italian pizza. in 1978, pat put this expertise
to work, opening his first marco’s pizza® store in ohio.
t h E b E g i n n i n g
Dough made FrEsh Daily in each Store
marco’s pizza Sauce is one of a Kind
marco’s cheese is FrEsh, real and
never Frozen
D E v E l o P M E n t c o s t s
initial Franchise Fee $ 2 5 , 0 0 0
real property $ 3 , 5 0 0 – $ 8 , 0 0 0
equipment/Fixtures $ 6 0 , 0 0 0 – $ 9 0 , 0 0 0
point of Sale computers $ 2 6 , 0 0 0 – $ 2 8 , 0 0 0
Leasehold improvements $ 2 0 , 5 0 0 – $ 1 3 0 , 0 0 0
Signage $ 3 , 0 0 0 – $ 9 , 0 0 0
opening inventory $ 4 , 0 0 0 – $ 8 , 0 0 0
Small Supplies $ 6 , 0 0 0 – $ 7 , 5 0 0
Deposits/pre-paid expenses $ 1 , 4 0 0 – $ 7 , 0 0 0
Business Licenses $ 1 0 0 – $ 5 0 0
insurance $ 1 , 5 0 0 – $ 3 , 0 0 0
training expenses $ 5 0 0 – $ 5 , 0 0 0
First time Franchisee Finance assistance program
$ 2 , 5 0 0
miscellaneous expenses $ 5 0 0 – $ 5 , 0 0 0
add’l Funds (3 months) $ 2 5 , 0 0 0
architectural and engineering $ 4 , 0 0 0 – $ 6 , 5 0 0
Six month Brand Launch program $ 3 0 , 0 0 0
total $ 1 6 5 , 5 0 0 – $ 3 8 8 , 0 0 0
Delivery and Carryout Only
Dine In Option