executive summary brochure

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J oin Us EXECUTIVE SUMMARY MARCO’S PIZZA FRANCHISE OPPORTUNITY A FRESH APPROACH TO THE ITALIAN PIZZERIA To explore the Marco’s Pizza opportunity further: MARCOSFRANCHISING.COM 1.800.262.7267 MARCOSFRANCHISING.COM 1.800.262.7267 GRAB YOUR OWN SLICE OF MARCO’S Below are the next steps toward becoming a part of the fastest growing pizza chain in America: COMPLETE AN APPLICATION Available for download online at marcosfranchising.com. REVIEW FRANCHISE DISCLOSURE DOCUMENT This document will explain every ingredient of our success. MEET WITH MARCO’S FRANCHISE DEVELOPMENT DEPARTMENT We’ll give you the brand overview and answer any questions you have about the Franchise Disclosure Document. DISCOVERY DAY You’ll either come to us in Toledo, Ohio or we’ll meet you in a local market for this day-long mutual discovery experience. SPEAK WITH FRANCHISEES You’ll no doubt want to talk to some Marco’s folks who have been in your shoes. When we couple our FRESH product with world class service and a clean, sharp and professional image – we are unbeatable. Tim Brown Area Rep & Franchisee, North Alabama and Tennessee

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Join UsE x E c u t i v E S u m m a r y

M a r c o ’ s P i z z a F r a n c h i S e o p p o r t u n i t y

a F r E s h a P P r o a c h t o t h e i t a l i a n P i z z E r i a

To explore the Marco’s Pizza opportunity further:

M a r c o s F r a n c h i s i n g . c o M

1 . 8 0 0 . 2 6 2 . 7 2 6 7

M a r c o s F r a n c h i s i n g . c o M1 . 8 0 0 . 2 6 2 . 7 2 6 7

g r a b Y o u r o w n s l i c E o F M a r c o ’ s

Below are the next steps toward

becoming a part of the fastest

growing pizza chain in america:

coMPlEtE an aPPlication available for download online

at marcosfranchising.com.

rEviEw FranchisE DisclosurE DocuMEnt this document will explain

every ingredient of our success.

MEEt with Marco’s FranchisE DEvEloPMEnt DEPartMEnt

We’ll give you the brand

overview and answer any

questions you have about the

Franchise Disclosure Document.

DiscovErY DaY you’ll either come to us in toledo, ohio

or we’ll meet you in a local market

for this day-long mutual

discovery experience.

sPEak with FranchisEEs you’ll no doubt want to

talk to some marco’s folks

who have been in your shoes.

“”

When we couple our FrEsh product with world class service and a clean, sharp and professional image – we are unbeatable.

tim brownArea Rep & Franchisee, North Alabama and Tennessee

350 existing Locations

current Franchises

anticipated Stores for Growth

When pasquale “pat” Giammarco first came to this country as

a child from italy he brought with him a vision of the tuscan

neighborhood pizzeria—a gathering place where friends and family

would delight in fresh, robust flavors and share the authentic

italian pizza experience. today, at every one of over 350 marco’s

neighborhood pizzerias, our customers experience that very delight

in what can only be described as “ah-thentic” italian pizza.

royalties

royalty rate is 5.5% of net Sales.

Franchise Fee the initial Franchise Fee is $25,000 for each

franchised location.

creative ad Fund Fee the creative ad Fund Fee is 1% of net Sales.

size of site typically 1200-1400 square feet for carry-out and

Delivery store. Stores with dining will require slightly

more space depending on number of seats.

M a r c o ’ s i n v E s t M E n t

M o u t h w at E r i n g t E r r i t o r Y

h o w w E h E l P

n E i g h b o r h o o D P i z z E r i a E s t. 1 9 7 8

a w a r D - w i n n i n g

at a Glance

Opportunities

You Succeed

Reinvented

Product QualityBy staying true to our italian recipe of fresh ingredients, robust

flavors and superior product quality, marco’s pizza has developed

a customer base of raving fans and is consistently awarded “Best

pizza” in nearly every market we serve.

ah-thentic Dough - is made FrEsh from scratch everymorning

right in the store.

ah-thentic sauce - the secret is the recipe pat developed

years ago with a little help from his Dad.

ah-thentic cheese - a special and proprietary blend

of FrEsh cheese for a savory taste deserving

of our italian heritage.

marco’s pizza is still a “ground-floor” opportunity and has entire states

and prime regions available for development. if you’re seeking multi-unit

development options, we have two means of multi-unit development via either

area Development agreement or area representative agreement.

area Development agreement:

Determine how many stores are needed to achieve your goal and then put

together a plan to acquire them. We grant exclusive multiple unit territories

based on territory approval, development plans and your capital position.

area representative:

Similar to a Sub-Franchisor or Development agent program.

For additional details visit marcosfranchising.com/area_rep

our corporate team makes decisions every day based on a single

criteria: Will this help franchisees? We are only as successful as

our least successful franchisee.

site selection With the use of map info and predictive analytics, such as

Quantitative analysis and ach, we put the most advanced

technology to work for you in finding the best sites.

Financing assistance We have multiple means to assist with Financing, from SBa

to conventional loans, to two different leasing programs and a

private equity program.

street level local store Marketing a proven marketing support program that is producing

increased sales year over year.

E n o r M o u s P o t E n t i a l

for Growthmarco’s is the fastest growing pizza chain in the u.S., and the pizza business

is BiG business— a $40 Billion industry. it becomes even more appealing

when you consider 52% of the industry is regional and mom/pop players who

do not have the purchasing power or marketing experience to contend with a

well-positioned leader like marco’s.

John (Jack) a. butorac president and ceo

M a r c o ’ s

Leadership Teamthe editors of Franchise times told us,

“you have attracted the Who’s Who of the

top officers and managers in the industry.”

We invite you to visit marcosfranchising.

com and spend some time meeting

our impressive leadership team. these

professionals have “been there, done

that,” making the learning curve faced by

many emerging businesses a non-issue

at marco’s.

Working in the family pizzeria business, marco’s founder

pasquale “pat” Giammarco became an expert in the art of

making authentic italian pizza. in 1978, pat put this expertise

to work, opening his first marco’s pizza® store in ohio.

t h E b E g i n n i n g

Dough made FrEsh Daily in each Store

marco’s pizza Sauce is one of a Kind

marco’s cheese is FrEsh, real and

never Frozen

D E v E l o P M E n t c o s t s

initial Franchise Fee $ 2 5 , 0 0 0

real property $ 3 , 5 0 0 – $ 8 , 0 0 0

equipment/Fixtures $ 6 0 , 0 0 0 – $ 9 0 , 0 0 0

point of Sale computers $ 2 6 , 0 0 0 – $ 2 8 , 0 0 0

Leasehold improvements $ 2 0 , 5 0 0 – $ 1 3 0 , 0 0 0

Signage $ 3 , 0 0 0 – $ 9 , 0 0 0

opening inventory $ 4 , 0 0 0 – $ 8 , 0 0 0

Small Supplies $ 6 , 0 0 0 – $ 7 , 5 0 0

Deposits/pre-paid expenses $ 1 , 4 0 0 – $ 7 , 0 0 0

Business Licenses $ 1 0 0 – $ 5 0 0

insurance $ 1 , 5 0 0 – $ 3 , 0 0 0

training expenses $ 5 0 0 – $ 5 , 0 0 0

First time Franchisee Finance assistance program

$ 2 , 5 0 0

miscellaneous expenses $ 5 0 0 – $ 5 , 0 0 0

add’l Funds (3 months) $ 2 5 , 0 0 0

architectural and engineering $ 4 , 0 0 0 – $ 6 , 5 0 0

Six month Brand Launch program $ 3 0 , 0 0 0

total $ 1 6 5 , 5 0 0 – $ 3 8 8 , 0 0 0

Delivery and Carryout Only

Dine In Option