Executive Summary

1. A brief profile of the business idea and personal details of the team.

Name of business idea / Name of the team

JEPTER. Exclusive Integrated Air Transport.

A brief description of the business idea

Jepter is the company offering integrated air transport services in Brazil with VLJs, helicopters and

security so that the customers (executives and tourists) can travel quick, calm and safe from origin

to destination with just one contracting at a similar price to the traditional airlines’ business class.

A full list of the team members

Surnames and Name ¿What can they contribute to the team effort?

José Ramón Sasián Ramírez de

Arellano

R&D and Engineering background. International experience

and international mindset. Business background. Hard worker.

Used to take the initiative and acquire responsibilities

Juan Diago Sempere

International mindset. Strong technical and business

background, especially in financial and strategy issues.

Love for big challenges. Hard work and initiative.

Marta Escolano Serrano

Engineering background with an international mindset and

experience. Excellent skills in people management and

negotiation. An open mind person willing to changes.

Francisco Gómez Baquedano

High level of responsibility, understanding and enthusiasm for

different types of jobs from a creative standpoint. Excellent

command of English and the psychological toughness to go and

achieve what he sets out to do. Ability for team work, sharing

tasks and listening other’s views.

Alberto Prada Morales

Hard worker with an international mindset. Always with an

objective opinion and taking into account all the aspects of the

business. Excellent negotiation skills and people management.

2. A) Presentation of the business idea and its usefulness for potential clients Business Idea 1/3

Brazil is a continental-size country with millions of business people, from within and outside, and

tourists every day. For this people profile, no delays, traffic jams and security problems are

acceptable. Executives go working and tourists go enjoying its holiday. Then, it is very usual that

such a person takes in the same day a plane (to go from city to city), a helicopter (to go from

hotel/home to place of work) and a transport to reach the airport or heliport. These services should be

contracted one by one. In this context, Jepter entries into the market, offering these customers a full

service, so that customers travel quick, safe, comfortable and calm, with no concerns about delays,

traffic jams and security problems in the street. Everything in one contracting at a price similar to the

airlines’ business class.

Brazil is the optimal place to develop this business: its economy is growing at high speed (there is a

direct relationship between GDP and air traffic), it has continental size (what intensifies the aircrafts

travels), huge foreign investments (what attracts many executives and working teams into the

country) and a high crime rate (what increases the need of using air transport), the government is

investing in airports and heliports, it has a quite comprehensive and diverse economic model all over

its geography (tourism in the north, industry in the south) and finally, is going to celebrate the two

most relevant events worldwide (the FIFA World Cup and the Olympic Games), what will bring not

only a huge number of tourists, even an enormous volume of official delegations, sport committees,

millionaires, footballers relatives, advertising executives… The potential market is huge.

In order to be able to offer the full service, Jepter should invest on VLJs and helicopters, what would

require an enormous amount of funds. However, and this is one of the keys of the business, Jepter

will only cover the VLJs trips, whose leasing and operational costs are low and allow prices similar

to the traditional airlines’ business class, and will set a commercial agreement with a local partner

focused on helicopters transport, so that Jepter will be able to offer the whole trip (with VLJ and

helicopters) investing only in the VLJs. This way, the company will compete, in alliance with this

partner, in the Brazilian market and both of them will be stronger than what they would be on their

own.. Furthermore, the partner will neutralize the lack of experience in the Brazilian market and

distribute Jepter’s services, taking advantage of the customers taken by Jepter abroad.

With regard to the market, in order to take advantage of the team members’ origin, the company will

look for the customers in the source, attacking on the Spanish and Portuguese companies with

interests in Brazil to move their executives. The existing companies in the sector are focused on the

internal market. That’s why Jepter is going to have a global perspective, without undervaluing the

potential of the Brazilian market. Then, on the one hand, Jepter will look for its customers abroad, in

Spain and Europe. On the other hand, thee Brazilian market will be mainly arranged through the

partner’s distribution and agreements with airlines and tourist retailers to transport their

customers arriving in Brazil.

Forecast for the first 2 years is very low, as Jepter is conscious of the stage in which is the sector and

adaptation time that will be needed to consolidate the company. However, in the third year, previous

to the FIFA World Cup, as well as in the other until the Olympic Games, there will be a very high

increase due to two different reasons: the initial expected sales are very low (then it is quite normal

to have a big growth) and the demand will just explode. In 6 years, Jepter will have recovered its

investment with a profitability of 20% and will count on a great level of cash and no exit barriers that

will allow it to carry out strategic decisions and investments.

B) The competitive edge and your target market Business Idea 2/3

Jepter offers prices similar to the traditional airlines. The possibility of contracting the whole trip in

just one step is a real advantage. Furthermore, with regard to the Spanish and European companies,

Jepter would be the first at offering the whole journey with security at such a great price in the

source. With regard to the Brazilian market, the partner has already a customer portfolio, whose

VLJs journeys are going to be operated by Jepter.

Market

With regard to the air traffic (in general), it is significantly lower in South America than in the rest of

the world and according to experts’ expectations, it will strongly grow in the next 15 years. There is

also a direct relationship between the GDP and the air traffic sector. Considering the case of Brazil,

one of the 3 biggest emerging economies and with a continental size, the high growth of its air traffic

can be taken for sure. A proof of that is the huge investment of the Brazilian Government in airports

and heliports all over the country, getting ready for that big jump. Finally, the celebration of the

FIFA World Cup in 2014 and the Olympic Games in 2016 will definitively consolidate this growing

trend.

Regarding the exclusive air transport sector, also many factors point to a potential market, the one

Jepter is going to attack on. Brazil receives much foreign direct investments, linked to business trips

of executives, investors and team works. Particularly, many European companies, especially

Spanish, Portuguese and French, have important interests there. Furthermore, it has a diverse

economic model based on tourism, industry and financial activities shared in remote areas all over

the country, an optimal situation for this business. Otherwise, Brazil is the 3rd

country in the world in

terms of violent deaths and the 5th in express kidnappings, being foreigners and high class the main

target. Helicopters are used and needed, specially in the cities, to avoid delinquency and traffic jams.

The celebration of the FIFA World Cup and the Olympic Game will attract not only a huge number

of tourists, even official delegations, sport federations, security services, journalists, athletes’ and

footballers’ relatives… Moreover, beyond this foreigners’ market, which will be profit by Jepter,

there is also the Brazilian one, with 20.000.000 high/very high-class people.

Then, Jepter, offering a full service at similar prices to the traditional airlines business class’ prices,

has a place in the Brazilian market. Furthermore, the demand is just being born (in parallel to the

country growth), reason why it is the right time to start, so that the company can take advantage in

the moment of highest demand.

Competitive Edge

Environmental keys:

1) Brazilian private air transport sector is very defragmented and offer very different services

(helicopters, jets, medical transport, photographic travels…)

2) It is focused on the Brazilian customer.

3) No company offers the full service. A customer willing to cover its whole trip with jet, helicopter

and safe transport should contract each service on their own.

4) VLJs have developed and reached the biggest efficiency in terms of fuel ever.

5) This sector is just being born

In this context, the keys for Jepter’s success are:

1) Offering the full service, so that the customer only has to contract once

2) Agreement with a local helicopters’ company so that Jepter covers the VLJ travel and the

partner the helicopter’s journey. This way, Jepter can offer the whole service but only has to invest

in the VLJs. On the other hand, Jepter and the partner together will be stronger to compete in the

market and avoid potential competitors, taking advantage of the sector’s defragmentation.

3) Without ignoring the Brazilian customer (which will be reached through the partner and direct

sales), Jepter will focus on the customer arriving in Brazil through agreements with traditional

airlines and high-class tourist retailers. Otherwise, it will take advantage of the contacts with

Spanish and European companies with interests in Brazil and sport federations in order to

transport their executives and delegations.

The key of the business is to do the right thing in the very precise moment. Doing the first movement

with this new focus, the company will have a position of advantage when the demand explodes.

C) Estimate of the capacity of the business to generate a profit Business Idea 3/3

Although Jepter offers services on demand, its services has been standardized according to the

most likely routes and the averaged distance between them in order to estimate the revenues.

They are:

In order to offer these services, the company will lease 2 aircrafts at the beginning to avoid huge

investments in fixed assets. This business model is basically based on current assets as no big

investment is done and that’s why there is so much cash. Furthermore, Jepter will also be able to

sell helicopters and security services through the commercial agreement with the partner.

According to the marketing plan, Jepter’s services are going to have a huge demand in the

following years due to the environmental factors. It has been considered very low sales in the first

2 years (because the consolidation of the company and the market will still take time), reason

why the growth rates since the third year are so high. Furthermore, Jepter has fixed its prices

similar to airlines and lightly under competitors’, so that this high growth rates are fully backed-

up. In the 3rd

years, the capacity of the 2 initial aircrafts is fully used, reason why another leasing

will be done during the last three years in order to be able to respond to the demand that the FIFA

World Cup and the Olympic Games will produce.

Then, once the services and the forecast are known, the company performance is shown next:

The ROS is between 13 and 18% in the profitable years, figures aligned with this kind of business.

With regard to the Cash-Flow, it is guaranteed in every moment:

Considering a WACC of 16%, the Net Present Value would be $65000. Finally, the profitability of

the business is 20% as the IIR shows.

Sales & Flights 2011 2012 2013 2014 2015 2016

Sales Growth - 15% 40% 50% 20% 50%

Number of a/c 2 2 2 3 3 3

Go & back flights per a/c 80 92 129 129 155 232

Time(hours) VLJ Helicop. Security

Product 1 3 0 0

Product 2 1,5 1 0

Product 3 3 0 1

Product 4 1,5 1 1

Product 5 0 1 1

Product 6 0 1 0

P&L 2011 2012 2013 2014 2015 2016

Revenues ($) 1431000 1727933 2407332 3610999 4333198 6499797

EBIT -100196,5 55598 409297 762158 966077 1872750

EBIT (%) -7,0% 3,2% 17,0% 21,1% 22,3% 28,8%

NET PROFIT ($) -108866,5 55795 351542 467246 546589 1180952

NET PROFIT (%) -8% 3% 15% 13% 13% 18%

CF Statement ($) 2011 2012 2013 2014 2015 2016

Net of cash movements -163410 38832 200557 285015 420681 835351

Cash balance 489390 528222 728780 1013794 1434475 2269826

Executive Summary

I. Opportunity

The Brazilian economy is growing at high speed and is attracting big foreign investments. Brazil

will celebrate two important events (the FIFA World Cup and the Olympic Games) in the

following years, what will definitively open this country to the world. Then, Brazil is a great

business opportunity from any point of view: a strong internal demand, a huge foreign and

national investments and a diverse economic motor: industry, oil, tourism…

Particularly, the air transport sector is also living a growing period in the Latin America and

especially, in Brazil. With regard to the air traffic (in general), it is significantly lower in South

America than in the rest of the world and according to experts’ expectations, it will strongly grow

in the next 15 years. There is also a direct relationship between the GDP and the air traffic sector.

Considering the case of Brazil, one of the 3 biggest emerging economies and with a continental

size, the high growth of its air traffic can be taken for sure. A proof of that is the huge investment

of the Brazilian Government in airports and heliports all over the country, getting ready for that

big jump. Finally, the celebration of the FIFA World Cup in 2014 and the Olympic Games in 2016

will definitively consolidate this growing trend.

Regarding the exclusive air transport sector, also many factors point to a potential market, the one

Jepter is going to attack on. Brazil receives much foreign direct investments, linked to business

trips of executives, investors and team works. Particularly, many European companies, especially

Spanish, Portuguese and French, have important interests there. Furthermore, it has a diverse

economic model based on tourism, industry and financial activities shared in remote areas all over

the country, an optimal situation for this business. Otherwise, Brazil is the 3rd country in the

world in terms of violent deaths and the 5th in express kidnappings, being foreigners and high

class the main target. Therefore, companies and individuals will be willing to protect their human

capital. Helicopters are used and needed, especially in the cities, to avoid delinquency and traffic

jams. The celebration of the FIFA World Cup and the Olympic Game will attract not only a huge

number of tourists, even official delegations, sport federations, security services, journalists,

athletes’ and footballers’ relatives… Moreover, beyond this foreigners’ market, which will be

profit by Jepter, there is also the Brazilian one, with 20.000.000 high/very high-class people.

Therefore, there is a huge potential market.

A potential market is needed, but is not enough. The other key to the success of this business is

the VLJ. This generation of jets allows very low operational costs, permitting the company

attacking the market with similar prices to the airlines’ business class. Furthermore, the possibility

of leasing reduces significantly the initial investment needed.

Summarizing, a private air transport service company in Brazil is a very strong business

opportunity.

II. Business Idea

Brazil is a continental size country with millions of business people, from within and outside, and

tourists every day. For this people profile, no delays, traffic jams and security problems are

acceptable. Executives go working and tourists go enjoying their holiday. Then, it is very usual

that such a person takes in the same day a plane (to go from city to city), a helicopter (to go from

hotel/home to place of work) and a transport to reach the airport or heliport. These services should

be contracted one by one. In this context, Jepter entries into the market, offering these customers a

full service, so that customers travel quick, safe, comfortable and calm, with no concerns about

delays, traffic jams and security problems in the street. Everything in one contracting at a similar

price to the airlines’ business class.

Brazil is the optimal place to develop this business: its economy is growing at high speed (there is

a direct relationship between GDP and air traffic), it has continental size (what intensifies the

aircrafts travels), huge foreign investments (what attracts many executives and working teams into

the country) and a high crime rate (what increases the need of using air transport), the government

is investing in airports and heliports, it has a quite comprehensive and diverse economic model all

over its geography (tourism in the north, industry in the south) and finally, is going to celebrate

the two most relevant events worldwide (the FIFA World Cup and the Olympic Games), what will

bring not only a huge number of tourists, even an enormous volume of official delegations, sport

committees, millionaires, footballers relatives, advertising executives… The potential market is

huge.

In order to be able to offer the full service, Jepter should invest on VLJs and helicopters, what

would require an enormous amount of funds. However, and this is one of the keys of the business,

Jepter will only cover the VLJs trips, whose leasing and operational costs are low and allow prices

similar to the traditional airlines’ business class, and will set a commercial agreement with a local

partner focused on helicopters transport, so that Jepter will be able to offer the whole trip (with

VLJ and helicopters) investing only in the VLJs. This way, the company will compete, in alliance

with this partner, in the Brazilian market and both of them will be stronger than what they would

be on their own. Furthermore, the partner will neutralize the lack of experience in the Brazilian

market and distribute Jepter’s services, taking advantage of the customers taken by Jepter abroad.

With regard to the market, in order to take advantage of the team members’ origin, the company

will look for the customers in the source, attacking especially on the Spanish and Portuguese

companies with interests in Brazil to move their executives. The existing companies in the sector

are focused on the internal market. That’s why Jepter is going to have a global perspective,

without undervaluing the potential of the Brazilian market. Then, on the one hand, Jepter will look

for its customers abroad, in Spain and Europe. On the other hand, thee Brazilian market will be

mainly arranged through the partner’s distribution and agreements with airlines and tourist

retailers to transport their customers arriving in Brazil.

Forecast for the first 2 years is very low, as Jepter is conscious of the stage in which is the sector

and adaptation time that will be needed to consolidate the company. However, in the third year,

previous to the FIFA World Cup, as well as in the other until the Olympic Games, there will be a

very high increase due to two different reasons: the initial expected sales are very low (then it is

quite normal to have a big growth) and the demand will just explode. In 6 years, Jepter will have

recovered its investment with a profitability of 20% and will count on a great level of cash, as well

as no exit barriers that will allow it to carry out strategic decisions and investments.

To sum up, environmental and business keys are listed following:

Environmental keys:

- Brazilian private air transport sector is defragmented and offer very different services

(helicopters, jets, medical transport, photographic travels…)

- It is focused on the Brazilian customer.

- No company offers the full service. A customer willing to cover its whole trip with

jet, helicopter and safe transport should contract each service on their own.

- VLJs have developed and reached the biggest efficiency in terms of fuel ever.

- This sector is just being born in Brazil

In this context, the keys for Jepter’s success are:

- Offering the full service, so that the customer only has to contract once

- Agreement with a local helicopters’ company so that Jepter covers the VLJ travel

and the partner the helicopter’s journey. This way, Jepter can offer the whole service

but only has to invest in the VLJs. On the other hand, Jepter and the partner together

will be stronger to compete in the market and avoid potential competitors, taking

advantage of the sector’s defragmentation.

- Without ignoring the Brazilian customer (which will be reached through the partner

and direct sales), Jepter will focus on the customer arriving in Brazil through

agreements with traditional airlines and high-class tourist retailers. Otherwise, it will

take advantage of the contacts with Spanish and European companies with interests

in Brazil and sport federations in order to transport their executives and delegations.

The key of the business is to do the right thing in the very precise moment. Doing the first

movement with this new focus, the company will have a position of advantage when the demand

explodes.

III. Market, Demand and sales Forecast.

With the Marketing Plan, it is clearly seen that after analyzing the customers, the competition, the

environment,… and making some assumptions and hypotheses, the main two target segments for

JEPTER are:

- The Business Class

- Travel Groups by Agency

The segment for Wealthy tourists is nearby these two and should be taken into account too, but to

a lesser extent. Moreover, the segment of Sport Events' customers happens to be a source of

potential customers, and although is ephemeral, it can help JEPTER to take off in the years of its

establishment.

After knowing to whom is JEPTER addressed and what the competition is offering to them, the

product is outlined as a product where premiums the quality, convenience, easy availability and

fast response, ease of communication with any part of the country, security, ... and all these things

customizable by the client, without the need for customers to manage other reserves or other

formalities, but to choose the origin and the destination, and call JEPTER. In a few words, a

company where customer rules.

1. Just VLJ trips. It is considered an average trip of 3 hours in VLJ. This is the most basic

product JEPTER has.

2. Combination of VLJ and Helicopter. In the case in which the destination cannot be reach

by a VLJ or the client ask for it, a helicopter has to be used.

3. VLJ and an extra pack of security. In this case, the customer wants to feel himself more

confident about the trip or he knows that there are some dangers about him, and in

consequence, more security is needed.

4. All included. As its word indicates, this option includes VLJ, helicopter and security.

5. Helicopter and an extra pack of security. If the VLJ is impossible to use in any part of

the trip and a helicopter is the only option and adding more security.

6. Just Helicopter trip. It is like the previous option but without security.

The prices for these products are:

Product Price BigCo / Distributor ($) Price Individual ($)

1 4.200 4.800

2 4.200 4.800

3 4.200 4.800

4 4.200 4.800

5 1.000 1.100

6 900 1.000

The more direct channels to reach these customers are:

- Signing an agreement with key Airline Companies (mainly Spanish, U.S. and Argentine

ones), in order to take over the international market too, as well as counting with the

regular customers of them.

- Signing an agreement with a Helicopter Company in order to have a local partner to help

JEPTER overcoming the legal obstacles of the country, to include their fleet of helicopters

into JEPTER’s and as it will happen with the Airline Companies, to share their regular

customers.

- A High-class Travel Agency is important to catch Wealthy tourists thanks to their office,

their webpage and their adverts in the internet.

- JEPTER Commercial Offices are important to centralize the internet orders and calls, as

well as to manage the business. At the start of the activity, the offices will be located in

São Paulo and Madrid.

- Others: Travel Fairs, association with Black Credit Cards companies in order to benefit

from their VIP lists, …

-

In a High-class product like JEPTER is, the term Branding is quite important, for this reason with

the logo of the company, JEPTER wants to convey the idea of integration of transportation means

(helicopters and jets) and their synergy. As a draft, JEPTER tries to send the idea to the client of

customization and ongoing adaptation to their needs, from a fresh and quality perspective.

The Promotion of JEPTER will consist in the next advertising means:

- Media: Selected magazines (international and Local), Newspapers (in the nation's largest

newspapers and in the Economy ones), Pay-TV Adverts, Recommendations in

prestigious travel guides and through the JEPTER Webpage (where the customers can

find out about JEPTER and their services, make reservations and contact directly to a

person from the main offices).

- Promotions: In Travel fairs (luxury and VIP lounges), Special promotions in the America

Cup© and in the Volvo Ocean Race©…

- Promotional Posters: to catch the attention from the customers of the big sport events

upcoming that Brazil will host. The purpose of these posters is to promote JEPTER in the

travel Agency and their webpage.

- Public Relations: With the function of visiting companies and attract potential customers.

After the analysis of the marketing plan, the next figure shows an estimate of the following

demand from customers for the coming years:

IV. Investment, Revenues and profitability

Investment

This is an ambitious project, for which a huge investment would be needed in order to count on a

fleet of VLJs and helicopters. However, as it has seen before, through the agreement with a

helicopters partner, Jepter is able to reduce significantly the initial investment, focusing only on

the VLJ but offering the full service. Then, the initial investment (at a exchange rate Euro/ Dollar

of 1,36) needed would be:

With regard to the equity, each member of the group will invest 56000 Euros and the rest, 125000

Euros, will come from venture capital, which will be rewarded with a 25% every year, with the

following payments calendar:

Regarding bank financing, Jepter is very conscious of the difficulties of getting a loan or a credit

in Spain. However, the situation in Brazil is different as the economy is growing and there is much

more confidence in the markets. Then, a loan will be asked to a Brazilian bank, although interest

rate are much higher there.

Investment Euros USD

EOI Capital 280000 380800

Venture Capital 125000 170000

Brazilian Loan 75000 102000

TOTAL 480000 652800

Venture Capital ($) 2011 2012 2013 2014

Interest to pay 42500 42500 42500 42500

Interest accumulated 42500 85000 127500 0

Investment return 0 0 0 170000

PAYMENT 0 0 127500 212500

Revenues

Although Jepter offers a service on-demand, it has been necessary to standardize its services

according to the most likely routes and the averaged distance between them in order to estimate

the revenues.

In order to offer these services, the company will lease 2 aircrafts at the beginning to avoid huge

investments in fixed assets. This business model is basically based on current assets as no big

investment is done and that’s why there is so much cash. Furthermore, Jepter will also be able to

sell helicopters and security services through the commercial agreement with the partner without

having a fleet of this aircrafts.

According to the marketing plan, Jepter’s services are going to have a huge demand in the

following years due to the environmental factors. It has been considered very low sales in the first

2 years (because the consolidation of the company and the market will still take time), reason why,

in addition of the preparation and celebration of the WC and the OG, the growth rates since the

third year are so high. Furthermore, Jepter has fixed its prices similar to airlines and lightly under

competitors’, so that this high growth rates are fully backed-up. In the 3rd years, the capacity of

the 2 initial aircrafts is fully used, reason why another leasing will be done during the last three

years in order to be able to respond to the demand that the FIFA World Cup and the Olympic

Games will produce.

Then, once the services and the forecast are known, the company performance is shown next:

Profitability

In the following chart the ratios regarding profitability can be seen:

With regard to the Cash-Flow, it is guaranteed in every moment:

Time(hours) VLJ Helicop. Security

Product 1 3 0 0

Product 2 1,5 1 0

Product 3 3 0 1

Product 4 1,5 1 1

Product 5 0 1 1

Product 6 0 1 0

P&L 2011 2012 2013 2014 2015 2016

Revenues ($) 1431000 1727933 2407332 3610999 4333198 6499797

EBIT -100196,5 55598 409297 762158 966077 1872750

EBIT (%) -7,0% 3,2% 17,0% 21,1% 22,3% 28,8%

NET PROFIT ($) -108866,5 55795 351542 467246 546589 1180952

NET PROFIT (%) -8% 3% 15% 13% 13% 18%

CF Statement ($) 2011 2012 2013 2014 2015 2016

Net of cash movements -163410 38832 200557 285015 420681 835351

Cash balance 489390 528222 728780 1013794 1434475 2269826

Sales & Flights 2011 2012 2013 2014 2015 2016

Sales Growth - 15% 40% 50% 20% 50%

Number of a/c 2 2 2 3 3 3

Go & Back services 80 92 129 129 155 232

Profitability 2011 2012 2013 2014 2015 2016

ROE -24,6% 11,0% 48,7% 47,9% 40,2% 54,1%

ROA -7,0% 3,2% 17,0% 21,1% 22,3% 28,8%

ROS -8% 3% 15% 13% 13% 18%

Considering a WACC of 16%, the Net Present Value would be $65000. Finally, the profitability

of the business is 20% as the IIR shows.

V. Business Team

The business team developing the project consists of:

Name Academic Background Professional Experience

Marta Escolano

Serrano

-Chemical Engineering

-MBA

-Arcelor-Mittal

-Airbus Military

Alberto Prada

Morales

-Telecommunications Engineering

-MBA

-R&D (University)

-Airbus Military

Joan Diago Sempere

-Telecommunications Engineering

- Graduate in Business

Administration

-MBA

-Buscalia

-Airbus Military

José Ramón Sasián

Ramírez de Arellano

-Industrial Engineering

-Postgraduate Master degree in

Manufacturing Engineering

-MBA

-R&D (University)

-Airbus Spain

-Airbus Military

Francisco Gómez

Baquedano

-Mechanical Engineering

-Engineering and Industrial Tech.

-MBA

-R & D (University)

- Airbus Military

, whose ain capabilities are

Surnames and Name ¿What can they contribute to the team effort?

José Ramón Sasián

Ramírez de Arellano

R&D and Engineering background. International experience

and international mindset. Business background. Hard worker.

Used to take the initiative and acquire responsibilities

Juan Diago Sempere

International mindset. Strong technical and business

background, especially in financial and strategy issues.

Love for big challenges. Hard work and initiative.

Marta Escolano Serrano

Engineering background with an international mindset and

experience. Excellent skills in people management and

negotiation. An open mind person willing to changes.

Francisco Gómez

Baquedano

High level of responsibility, understanding and enthusiasm for

different types of jobs from a creative standpoint. Excellent

command of English and the psychological toughness to go and

achieve what he sets out to do. Ability for team work, sharing

tasks and listening other’s views.

Alberto Prada Morales

Hard worker with an international mindset. Always with an

objective opinion and taking into account all the aspects of the

business. Excellent negotiation skills and people management.