executive summary vco

8/8/2019 Executive Summary VCO

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Executive Summary

BUSINESS DESCRIPTION

In North Sulawesi especially Manado the city that also known as city of Nyiur Melambai

because of their majority plants are the coconuts tree ,l ocated on the shores of natural curve of Manado Bay and is surrounded by a mountains area cover up by coconut trees that has not beenexploit pretty well. Nestled amongst lush surrounding of coconut majority area,North Sulawesi is amajor coconut producer among the other area in indonesia and our group recognize the opportunityfrom coconut business and the importance of another product derived from coconut known as virgin coconut oil (VCO) .

Several years ago VCObusiness in North Sulawesi is becoming a booming business but as thetime goes by without a good properly business and marketing strategies the trend seemsdisappearing and VCO business almost gone at the present time from the North Sulawesi market. Itis such a shame for us as a Manado People who had a city named also as a city of Nyiur melambaiabandoned the biggest advantage and essence of The Tree of Life, VCO is purported to play asignificant role in the preservation of human health. In fact, some people consider this as a miracleproduct.

Amongst plant-derived vegetable, seed and nut oils, VCO is unique in that it is the only oilwith multi-functional uses. VCO can be used in a wide range of edible and inedible applications,presenting great flexibility in marketing it.

As a student who live here at Manado,North Sulawesi we recognize a big business potentialand opportunity that has not been developed and maintain goodly. We also try to builds wealth forboth investors and employees by strategically investing in businesses with unrealized competitiveadvantages. We try to make Company who try empowers and transform our communities.

"Our Company try to empowers and transform our communities."

Representing a group of IBA student as a young entrepreneur and investors,we already seekto buy or take equity positions in small to medium-sized coconut enterprises who already beeninacctive or abandoned and try to reestablish it to become a good company again. Through carefulresearch, we try to discover company that can be scaled up through improvements in production,sales, export, and marketing that require capital input.



PR ODUCT AND SER VICES

Virgin Coconut oil is oil extracted from fresh coconut (not copra) meat by mechanical ornatural means. It can be obtained with or without using heat. To protect the oil s essentialproperties, the production of virgin coconut oil does not undergo chemical refining, bleaching, or

deodorizing. Virgin Coconut oil is everywhere these days. From cosmetics to medicines to foodsupplements, it is definitely a phenomenon that is here to stay. It therefore pays to gain knowledgeand be familiar with virgin coconut oil.

The health benefits of coconut oil include hair care, skin care, stress relief, maintainingcholesterol levels, weight loss, increased immunity, proper digestion and metabolism, relief fromkidney problems, heart diseases, high blood pressure, diabetes, HIV and cancer, dental care, andbone strength. These benefits of coconut oil can be attributed to the presence of lauric acid, capricacid and caprylic acid, and its properties such as antimicrobial, antioxidant, antifungal, antibacterial,soothing, etc.

Not only selling VCO as the only oil with multi-functional uses we also recognize there is

one niche that have to be developed and targeted. Our products try to branching out to cosmeticand personal care products such as Soap and Shampoo and also investing on an educationalcampaign of how important and usefull of VCO itself that can have significant role in thepreservation of human health .and we also think of the countless products that can bemanufactured with VCO as the main ingredient.

Our company wanted to reshape the VCO as a new product who will represent thetraditional delicacies of North Sulawesi who will benefits and also will represent North Sulawesi as aplace of a thousand coconuts trees just like a decade ago.



THE MARKET

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¥ e ¦ es ¡ § ¡ n y sc ¨ entifi c ¡ nd c © inic ¡ © studi es res ult s that pro ve virgincoconut oil a s th e healthi es t oil on earth ,

Has a nyone seen VC ar ound Ma na do use b y the peo p le as a da ily need f o r thei r he a lth?

Has a nyone seen VC ar ound Ma n ado in supe rmark et in shel e s a lon side ve et ab le coo kin oil, soy be an oil, ca nol a oil, co rn oil, bein mark eted f o r He a lthy Culin ar y pu rp ose s?

Has a nyone seen VC use in Ma na do as a Tra dition a l Deli cac ie s Sou veni r f o r tou rism ?

Has a nyone seen VC ar ound Ma na do in supe rmark et in shel ve s a lon side olive oil, f loweroil, Apr icot Oil, Green Te a O il othe rs a like bein mark eted f o r Cosm eti cs p u rp ose s?

N ot onl y se lling V as the onl y oil with multi -fun ctional u ses we also r ec ogniz e th e re is on e nich e that ha ve to b e d eve lop ed and targ e t ed. Our produ cts tr y to bran ching out to co sm e tic and p e rsonal car e produ cts such a s Soap and Shampoo and al so in ves ting on an edu cational

campaign of how important and u se full of V O it se lf that can ha ve signifi cant rol e in th e pr ese rvation of human h ealth .and w e also think of th e countl ess produ cts that can b e manufa ctur ed with V O a s th e main ingr edient.

Our compan y want ed to r es hap e th e V O a s a n ew produ ct who will r epr ese nt th etraditional d e licacies of N orth Sulaw es i who will b ene fit s and al so will r epr ese nt N orth Sulaw es i a s apla ce of a thou sand coconut s tr ees ju st lik e a d ec ad e ago.

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