executive training programme (etp) in japan and korea...

financed and managed by the European Commission

Executive Training Programme (ETP)

in Japan and Korea

General overview


WHAT IS ETP?

• ETP is a European Commission funded programme providing

European companies with the business, language and cultural

training necessary for success in the Japanese and Korean

markets

• The ETP provides participants with on the ground experience

and insider knowledge of the Japanese and Korean business

and cultural environments

• ETP is the foundation of a company’s business strategy for

entering the Japanese and Korean markets


WHY ETP?

Trade opportunities

Japan and Korea are the 6th and 9th biggest trading partners of the EU. EU

and Korea have signed a Free Trade Agreement.

Adapting to local business practices

The way business is done in Japan and Korea is so vastly different to how it is

done in Europe that companies and executives doing business there need to

be provided with specialist skills and insights necessary to succeed there

Lasting impact

Sending staff to ETP brings long-term impact on the company in terms of

export/import/investment/cooperation


SUCCESSFUL RESULTS

• To date, over 1000 European managers have successfully

graduated from ETP, having been sent by over 800 companies from

more than 20 different sectors

• On average, ETP participant companies’ related turnover increases

two fold and ETP alumni’s salary increases by 350% within ten years

of completing ETP

• More than 65% of ETP alumni proceed to become top executives

within their companies

• Executives from 15 of the top 20 European companies have taken

part in ETP

• Training by internationally recognised universities leads to real

business opportunities


TESTIMONIALS

‘The skills I learned through the ETP undoubtedly helped me guide my

company towards success in Japan. The programme gave me the tools

to do it.’

Richard Thornley, President of Rolls-Royce Japan

‘Japan is very difficult to understand and I found that learning the

language was very efficient tool to understand the Japanese way of

thinking and doing business.’

Erik Famey, Senior Regional Manager, ING/Japan and Asia

‘ETP has been a very strong influential factor for my career in Japan.’

Iain Ferguson, President & COO, Lloyd’s Japan Inc.


BENEFITS OF PARTICIPATION

For EU sponsoring companies

• The development of a business

plan/strategy for your company

• Enhanced knowledge of consumer

behaviour and the society in these

countries

• In-house expertise in Japanese or

Korean business, language and

culture

• A thorough understanding of your

sector and product in Japan or Korea

• An increase in exports to/investments

in these markets

For EU executives

• Specific business, linguistic and cultural

skills to operate your business in Japan

or Korea

• Expertise in distinctive and specialised

markets

• Full cultural immersion in either Japan or

Korea, two of the strongest Asian

economies

• An extensive network of business

contacts

• Business communication skills


ETP COMPONENTS

A 3-week intensive training

course in the UK about the

culture, business and civil

society of Japan or Korea.

Organiser:

ETP Japan and ETP Korea:

School of Oriental and African

Studies, University of London.

A 30-week business and

language training course run by

leading universities in Japan or

Korea.

Organisers:

ETP Japan: Waseda University

(Tokyo).

ETP Korea: Yonsei University

(Seoul).

A 12-week internship in a

Japanese or Korean company

to apply the acquired skills

and knowledge in practice.

Inception

module (EU)

Immersion Module

in Japan or Korea

Internship


FINANCIAL SUPPORT

The European Commission helps European companies by:

•funding the whole training course in Japan or Korea

•providing a scholarship for each ETP participant:

• €26,400 for Japan (€2,200 a month)

• €24,000 for Korea (€2,000 a month)

Sponsoring companies are encouraged to contribute to the

living expenses of ETP participants.


Requirements for EU executives

•Be a citizen of one of the Member States of the European Union

•Be employed by a sponsoring company

•Demonstrate an excellent command of English

•Have not previously participated in the ETP

•Either have:

– (a) a university degree of B.A. level + 3 years of professional

experience as an executive OR

– (b) 2 years of higher education + 5 years of professional

experience as an executive


Requirements for EU companies

• Either:

– (a) have exports or investments in Japan or Korea OR

– (b) have plans to develop exports or investments in one of the

countries OR

– (c)provide support to European companies in developing exports or

investments to Japan or Korea

• Be EU-based/owned, have the global headquarters located in the EU,

have a European identity and produce goods or services of EU origin

• Employ a minimum of 5 people and have an annual turnover of € 500,

000 or more

• Be committed to contributing towards a part of the living expenses of

the participant throughout the programme

• Be committed to maintaining the employment link with the participant

for the duration of the programme


TRAINING CYCLES

CYCLE 2012-2013 Applications open: September 2011 – May 2012

Selection: June 2012

Training course: Nov 2012 – Nov 2013

CYCLE 2013-2014

Applications open:

Sept 2011 – May 2012

Selection of candidates

June 2012

Training course:

Nov 2012 – Nov 2013

Applications open:

June 2012 – May 2013


June 2013

Training course:

Nov 2013 – Nov 2014

Applications open:

June 2013 – May 2014


June 2014

Training course:

Nov 2014 – Nov 2015

Cycle 2012-2013 Cycle 2013-2014 Cycle 2014-2015

TRAINING CYCLES

executive training programme (etp) in japan and korea...

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