exercise v.docx

8/14/2019 exercise v.docx

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Exercise V

Application of TISM

Context: Develop “Strategic Intent” for an organization of your choice.

Factors Related to “strategic intent”:

1 R & D as a percentage of sales

2 Financial leverage

3 Marketing and Advertising budget.

4 Projected capital Expenditure.

Table showing Contextual Relationship:

Element No. Element Contextual Relationship Interpretation

Strategic Intent Factors Strategic intent factor A

will influence or enhance

strategic intent related

Factor B.

How or in what

ways will Strategic

intent factor A will

influence or enhance

strategic intent

related Factor B

C1 R & D (Research and

Development)

C2 Financial Leverage

C3 Marketing Budget

C4 Expenditure

Interpretive Logic-Knowledge Base:

S.No. Elements Paired comparison Y/N Interpretation

1 C1-C2 R&D will influence/enhance

financial leverage

Y Help introduce new product so that

company has competitive advantage andgenerates more capital and thus financial

leverage is increased.

2 C2-C1 N

3 C1-C3 N

4 C3-C1 N



2

5 C1-C4 R&D will enhance/ influence

expenditure

Y R & D costs money.

6 C4-C1 Expenditure will enhance /

influence R & D

Y More money spend on R&D, More

money generated through it by

introduction of innovative products

which generates monopolies by patents.

C2 - Financial leverage

1 C2-C3 Financial leverage will

enhance/influence marketing

Y Financial leverage determines the

marketing budget

2 C3-C2 N

3 C2-C4 Financial leverage will

enhance/influence expenditure

Y Financial leverage determines our

spending power

4 C4-C2 Expenditure will

enhance/influence financialleverage

Y By spending we lose our financial

leverage.

C3 - Marketing budget

1 C3-C4 Marketing budget

influences/enhance

expenditure

Y Merketing requires money

2 C4-C3 N

C4 – Expenditure



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Structural Self-interaction Matrix:

C4 C3 C2 C1

C1 X O V X

C2 X X X

C3 V X

C4 X V

Reach ability Matrix:

C1 C2 C3 C4

C1 1 1 0 1C2 0 1 1 1

C3 0*=1 0 1 1

C4 1 1 0 1

*TRANSITIVITY RELATION C1-R-C3; C3 R C4

Reach ability Matrix (With Transitivity):

C1 C2 C3 C4

C1 1 1 0 1

C2 0 1 1 1

C3 1 0 1 1

C4 1 1 0 1

Partitioning Matrix (i):

Variable

no.

Reachability Set Antecedent Set Intersection Level

C1 1,2,4 1,4 1,4 II

C2 2,3,4 1,2,4 2,4 II

C3 1,3,4 2,3 3 I

C4 1,2,4 1,2,3,4 1,2,4 II



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Partitioning Matrix (ii):

Variable

no.


Partitioning Matrix (iii):

Variable

no.


Partitioning Matrix (iv):

Variable

no.


Level Matrix:

Variable no. Variable Name Level



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exercise v.docx

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