EXHIBITING, ADVERTISING, AND SPONSORSHIP OPPORTUNITIES

This November, in Louisville, Kentucky, more than 600 attendees will be searching for ways to win new audiences and maintain winning relationships with customers and donors alike. This year’s NAMP Conference is all about Winning Audiences and your organization can offer the tools to help them hit homeruns!

Americans for the Arts can provide you with a number of ways to engage with attendees at the conference, from onsite exhibiting and advertising opportunities to web sponsorships. Let us help you find the best fit for you to maximize the potential of the prod-ucts and services your organization has to offer.

Be at the National Arts Marketing Project Conference to network and connect with your target audience!

Attendees are professionals involved with marketing, public relations, membership, fundraising, audience development, and re-search—from all budget sizes and from across the country—along with executive directors and board members. Organizations of all types gather together for this event: from performing arts centers, museums, and dance companies to local arts agencies, founda-tions, and universities.

Last year, there were more than 600 attendees representing 40+ states and seven countries across the world. Nearly 20 percent of attendees were CEOs or directors, coming to find the most innovative ideas in the field. This year, expect a great contingent hungry for new tools and new ways to improve their marketing efforts!

2011 keynote and plenary speakers:

Scott StrattenAuthor of UnMarketing: Stop Marketing. Start Engaging.Scott Stratten, best-selling author of UnMarketing: Stop Marketing. Stop Engaging., has been running his “UnAgency” for almost 10 years, working with clients such as PepsiCo, Red Cross, and Fidelity Investments. An expert in authentic marketing, Scott will walk through today’s landscape of online engagement and what’s coming tomorrow. He will speak to how sales, marketing, and custom-er service have changed incredibly over the past few years and engagement is king. It’s not if your customers are talking online, it’s how often and where. Hear this wake-up call and discover a clearer picture of what tools suit your needs and which ones to ignore. Oliver UbertiDesign Editor at National Geographic MagazineOliver Uberti is a visual journalist and designer who dabbles in maps, infographics, and words. On a given day, he may be found painting with crushed insects, charting man’s migration from Africa, drawing Stonehenge, or directing photo shoots of the rocks that power your iPhone. In 2010, he designed Washington, DC’s Museum of Unnatural History—the storefront for 826DC, the eighth chapter in a national network of nonprofit creative writing centers. His latest creation? A facelift of National Geographic that de-buted in the June 2011 issue. Whatever the task, his process begins with paper and a big, fat Sharpie. Learn how your creative pro-cess can find the same flow and openness

Sam HornAuthor of POP! Create the Perfect Pitch, Title and Tagline for AnythingSam Horn is an award-winning communications consultant with a 20 year track record of results for an international clientele in-cluding Fortune 500 Forum, Hewlett-Packard, NASA, Kaiser Permanente, Boeing, Intel, and Capital One. Her most recent book POP! introduces 25 original techniques on how to interest anyone in anything in 30 seconds or less. Learn how to convey your message in a fresh, relevant ways that cut through the clutter and holds your audiences’ attention.

EXHIBITING: $1,300In addition to the 6’ skirted table top exhibit and one complimentary registration, you also receive:

Complimentary conference attendee list •Company description and website in the final onsite program •Option to purchase up to three additional registrations for the discounted rate of $175 each•Your logo featured in Conference eblasts that can reach as many as 40,000 stakeholders•Increased presence on the 2011 National Arts Marketing Project Conference website•More on-site interaction with attendees including an “exhibitor bingo” style raffle•

Past exhibitors include: Artsmarketing Services Inc.•AudienceWorks•Blackbaud•Bookwear•Choice Ticketing Systems•Cinevative•DonorSearch•eTapestry•

Deadline to submit contract for exhibiting: Friday, August 26, 2011.

ADVERTISING: $550–$1,900The onsite program goes to all participants and is used as a resource throughout the year. We’ve reduced ad rates this year to help you combat the effects of slashed travel budgets. Your print ad can generate awareness and revenue among creative leaders from the arts and creative business communities. (See Terms and Conditions for ad specs.)

Past advertisers include:AMS Planning and Research •American University: Arts •Management Program ArtsMarket, Inc. •CRA/LA •Savannah College of Art and Design•Cinevative•TheaterMania•

Deadline to submit contract for advertising: Friday, July 29. Deadline to submit artwork: Friday, August 12.

SPONSORSHIPWant additional exposure? Inquire about sponsorship opportunities today! You can get additional visibility through sponsoring the National Arts Marketing Project Conference Cyber Lounge, educational sessions, lan-yards, receptions, and much more.

Contact us at exhibits@artsusa.org or 202.371.2830 with any questions!

Enertex Marketing•DonorSearch•Patron Technology•SD&A Teleservices•Taylar Development•Tessitura Software•TheaterMania•WealthEngine•

EARLY-BIRD DISCOUNT

Get $100 off your purchase of a table-top exhibit if you

submit your exhibitor contract by July 29, 2011!

If you purchase an ad and a table-top exhibit, you’ll receive

15% off the price of the ad!

Half page ad: $550 Full page ad: $900 Inside Front Cover: $1,400Inside Back Cover: $1,400 Back Cover: $1,900

WEB SPONSORSHIP OPPORTUNITIESNEW for this year, Americans for the Arts is offering a number of additional opportunities for you to reach new customers on the web. With the purchase of an exhibit table or advertisement you’ll receive a discount on an affordable online sponsorship.

ARTSblogAmericans for the Arts’ blog, ARTSblog (http://blog.artsusa.org), offers a great opportunity to reach a diverse audience that includes arts management professionals, artists, business leaders, arts advocates, and arts edu-cators. The blog averages 15,000 page views per month and boasts an active core group of bloggers and read-ers. During the week of October 3-7, 2011 the blog will be hosting 20+ national bloggers for the Arts Marketing Blog Salon. These salons occur throughout the year and typically feature 20+ national bloggers on topics such as arts education, the public sector, and arts marketing and garner upwards of 6,000 page views in a week.

*All sponsorship opportunities subject to change based on availability.

For more information and to pursue web sponsorship opportunities on ARTSblog please contact exhibits@artsusa.org.

ArtsMarketing.orgArtsMarketing.org is the official website of the National Arts Marketing Project (NAMP) and host site for the NAMP annual conference. ArtsMarketing.org is a comprehensive portal that offers free access to specialized in-formation resources, the latest research, current news in the field, online dialogues, and disseminates the latest best practices in arts marketing, audience development, and fundraising to an international audience. With 7,500 visits and 22,000 page views every month, it’s an excellent opportunity to reach your core consitu-ents and the very attendees who you’ll be meeting at the conference.

For more information and to pursue sponsorship opportunities with ArtsMarketing.org please visit http://www.artsmarketing.org/web-sponsorships.

Sponsorship Opportunity* Price Discounted Price with Exhibit Table or Ad PurchaseOfficial Sponsor of Arts Marketing Blog Salon (includes exclusive ad space on blog main page, all individual blog posts that week, and official sponsor language in all Americans for the Arts communications about the blog salon)

$1,000 $750 (1 month)

Blog advertisement (banner ad on blog home page 725 x 90 px) $500 $375 (1 month)

Blog advertisement (sidebar ad on blog home page 300 x 250 px) $250 $200 (1 month)

Sponsorship Opportunity 1 month 2 months10% discount

3 months20% discount

6 months40% discount

12 months50% discount

Home PageSmall50px H x 160px W

$200 $360 $480 $720 $1,200

Home PageLarge100px H x 160px W

$400 $720 $960 $1.440 $2,400

Conference Home Page Small50px H x 160px W

$150 $270 $360 $540 $900

Conference Home PageLarge100px H x 160px W

$300 $540 $720 $1,080 $1,800

E-Newsletter (bimonthly)169px x 79px

$350 $630 $840 $1,260 $2,100

APPLICATION FOR TABLE TOP EXHIBIT SPACEin LOUISVILLE, KY, NOVEMBER 12-15, 2011

at the MARRIOTT LOUISVILLE DOWNTOWN

Complete this form and fax, attention Exhibits, to 202.371.0424 or mail to Americans for the Arts, attention Exhibits, 1000 Vermont Ave NW, 6th Floor, Washington, DC, 20005.

Deadline for application: Friday, August 26, 2011.After submitting application, please submit a 50-word company description for the program guide and a

logo for the conference website to exhibits@artsusa.org by September 9, 2011.

Company Name: ___________________________________________________________________________

Mailing Address:____________________________________________________________________________

Telephone/Fax:___________________________________Web:______________________________________

Please provide the contact information of the person(s) coordinating the logistics for this table top exhibit.

Contact Name:___________________________________Telephone/Fax:______________________________

E-mail:_________________________________________

Table Top Exhibit Fee: $1,300__Yes! I am purchasing an ad and exhibit package for a 15% discount on the ad rate.

__ Yes! This contract is submitted before July 29, 2011 and I can receive $100 off!

Check Enclosed -OR- Credit Card (circle one): American Express Visa MasterCard

Card Number:________________________________________ Exp. Date:_____________________________

Name on Card:_________________________________________

Billing address:_____________________________________________________________________________

Signature:_______________________________________________ Date:_____________________________

We hereby make application for a table-top exhibit at the Americans for the Arts 2010 National Arts Market-ing Project Conference. We agree to abide by the terms and conditions set forth by Americans for the Arts on the following pages.

_______________________________ ___________________________ _______________________Name Title Date

This application is an offer to rent table top exhibit space. No contract is formed unless and until this application is signed by an authorized representative of Americans for the Arts.

______________________________________________________ _______________________Americans for the Arts Date

APPLICATION AND ELIGIBILITY: Application for table-top space must be made on the printed form provided by Americans for the Arts, contain the information requested, and be executed by an in-dividual who has authority to act for the applicant (exhibitor). Or-ganizations that are producers or suppliers of equipment and other products or services whose proposed exhibit will support the busi-ness of arts management and the purposes of the convention, may apply for table-top display space. Americans for the Arts reserves the absolute right to reject any such application.

AGREEMENT TO CONDITIONS: Each exhibitor, agrees to abide by these conditions, it being understood and agreed that the sole con-trol of the display area rests with Americans for the Arts. Exhibitor also shall be subject to any applicable rules of the hosting hotel.

ASSIGNMENT OF SPACE: Classification of table-top displays and assignment of space will be determined by Americans for the Arts based upon the character of the proposed display and individual requirements and preferences as to the location for each exhibitor. Once the space has been approved by Americans for the Arts no exhibit will be moved except by the mutual consent of the parties.

PAYMENT: Full payment must accompany this application. All ap-plications must be received by Americans for the Arts no later than September 9, 2011.

INSURANCE: In all cases, exhibitors wishing to insure their goods must do so at their own expense. Americans for the Arts holds no responsibility for table-top area security, nor for the value of any goods. All materials supplied by the exhibitor are displayed at their own risk and liability.

BOOTHS: Each table will be six feet in length, skirted with two chairs and Americans for the Arts will provide signage of company name. If any additional equipment is needed (electrical, internet, etc.) it is the responsibility of the exhibitor to contract for and arrange pay-ment for all related activities.

CARE OF SPACE: The exhibitor is responsible for, at his own expense, maintaining, cleaning the area of the exhibit space.

PROTECTION OF EXHIBIT SPACE: Nothing shall be nailed, tacked, screwed or otherwise attached to any building structure. If any damage occurs it is at the responsibility of the exhibitor to pay any damages.

DEFAULT OCCUPANCY: If space is not occupied by the designated time, Americans for the Arts has the right to use the space as neces-sary and no refund will be granted to the exhibitor.

PERSONNEL: Booth personnel must confine their activities to their designated space. Exhibitors that are conference attendees should make necessary arrangements to have their booth space covered when they deem necessary.

DISTRIBUTION OF PRINTED MATTER: Exhibitor shall not distrib-ute materials, souvenirs outside of their exhibit space.

CONFLICTING MEETINGS & SOCIAL EVENTS: In the interest of the success of the annual meeting, no exhibitor shall extend invitation, call meetings or otherwise encourage absence of attendees during the hours of the conference.

COMPLIANCE WITH THE LAW: Exhibitor shall comply with all ap-plicable governmental laws, regulations, and rules.

CANCELLATION: Cancellations received in writing by close of busi-ness on September 30, 2011, will receive a full refund less a $100 processing fee. There will be no refunds for cancellations after Sep-tember 30, 2011.

RIGHT TO REMOVE PROPERTY: Americans for the Arts reserves the right to remove from the hotel any and all property if the exhibitor violates any conditions of this agreement.

LIABILITY: Americans for the Arts makes no warranties, express or implied, and disclaims the same. Without limiting the foregoing, Americans for the Arts undertakes no duty to exercise care, nor does it assume any responsibility for the protection and safety of the ex-hibitor, its personnel, and its property used in connection to the ex-hibit, from injury or harm, including theft and damage or destruc-tion by fire. The exhibitor should remove small and easily removed articles during non-peak convention hours. No security of goods will be provided by Americans for the Arts. Notwithstanding any other provision in the application, including these terms and conditions, the maximum liability of Americans for the Arts to exhibitor under any circumstances and with respect to any claim, whether arising in tort or contract, shall not exceed the amount paid by exhibitor for the exhibit space. Under no circumstances shall Americans for the Arts be liable to Exhibitor for any indirect, special, consequential, or punitive damages.

INDEMNIFICATION: Exhibitor shall indemnify and hold harmless Americans for the Arts, and the Louisville Marriott Downtown and their respective directors, employees, members, and affiliates, for any damage, expense (including attorneys’ fees), fines, penalties, or loss incurred by, or imposed upon, any of the same and arising out of the negligent or other wrongful acts or omissions of exhibitor, its principals, employees, or agents.

DISPUTE RESOLUTION: With respect to any dispute between the parties that cannot be resolved by them, the sole method of dispute resolution shall be arbitration under the auspices and pursuant to the rules of the American Arbitration Association, such arbitration to be filed and to take place in Washington, DC. District of Columbia law shall be applied without regard to conflicts of laws principles. Any award or decision may be submitted to a court of competent jurisdiction for enforcement.

ASSIGNMENT: The privileges granted to exhibitor may not be as-signed, nor may the exhibit space be sublet, by exhibitor without express written permission of Americans for the Arts.

TERMS AND CONDITIONS FOR TABLE TOP EXHIBIT SPACE FOR THE 2011 NATIONAL ARTS MARKETING PROJECT CONFERENCE

APPLICATION FOR ADVERTISING SPACE

Complete this form and fax, attention Exhibits, to 202.371.0424 or mail to Americans for the Arts, attention Exhibits, 1000 Vermont Ave NW, 6th Floor, Washington, DC, 20005.

Ad contract deadline is Friday, July 29, 2011. Ad artwork must be received by Friday, August 12, 2011. Check the spec sheet for submission guidelines.

Company Name: ___________________________________________________________________________

Mailing Address:____________________________________________________________________________

Telephone/Fax:___________________________________Web:______________________________________

Please provide the contact information of the person(s) coordinating the logistics for this advertisement.

Contact Name:___________________________________Telephone/Fax:_____________________________

E-mail:_________________________________________

Half Page: $550______ Full Page: $900______ Inside Front Cover: $1,400______ Inside Back Cover: $1,400______ Back Cover: $1,900______

____Yes, I am purchasing an ad and exhibit package for a 15% discount on the ad rate.

Check Enclosed -OR- Credit Card (circle one): American Express Visa MasterCard

Card Number:________________________________________ Exp. Date:_____________________________

Name on Card:_________________________________________

Billing address:_____________________________________________________________________________

Signature:_______________________________________________ Date:_____________________________

We hereby make application for advertising at the Americans for the Arts 2011 National Arts Marketing Project Conference. We agree to abide by the terms and conditions set forth by Americans for the Arts on the follow-ing pages.

_______________________________ ___________________________ _______________________Name Title Date

Americans for the Arts publications are created on behalf and for the benefit of our membership. Americans for the Arts therefore reserves the right to reject, omit, or cancel advertising it does not feel is in the best interest of our membership or goals.

SUBMITTING FILES: Ad contract deadline: Friday, July 29. Ad artwork deadline: Friday, August 12.For specifications, please see attached spec sheet.

CONFIRMATION: Orders must be confirmed in writing by deadline. Verbal or electronic mail order, without contracts, are not acceptable.

CHANGES TO CONTENT: No typesetting or alterations will be done by the printer or Americans for the Arts.

RESPONSIBILITY: It is not the responsibility of Americans for the Arts or the printer to edit, design, or alter any advertiser-submitted ad. Ads must be re-submitted if advertisers wish to have ad altered in any manner.

COLOR: Americans for the Arts cannot guarantee accurate color reproduction if a SWOP standard proof is not supplied.

CANCELLATIONS: No cancellations or changes in order will be accepted after the deadline. Cancellations must be received in writing prior to deadline. Any advertiser cancelling advertisements after the closing date must pay the full space charge.

ADVERTISEMENT: The word “advertisement” will be placed with copy, which, in the publisher’s opinion, resembles editorial content.

PLACEMENT: Publisher reserves the right to determine ad placement.

CONDITIONS: No conditions, printed or otherwise, appearing on the space order, billing instructions, or copy instructions that conflict with the publisher’s state policy will be binding on the publisher.

LIABILITY: Advertisers and agencies assume liability for content of advertisement and assume responsibility for any claims therefore made against the publisher.

PAYMENT: Payment must be received by the deadline.

DISCOUNTS: Agency discounts are not applicable.

TERMS AND CONDITIONS FOR ADVERTISING SPACE FOR THE 2011 NATIONAL ARTS MARKETING PROJECT CONFERENCE

Ad Size Size Color BleedS?

Covers 2, 3, and 48.5” wide x 11” tall (+ 1⁄8” bleed); or

7.75” wide x 10.25” tall, no bleed4-color or BW

Yes

Full page vertical 7.75” wide x 10.25” tall, no bleed BW No

Half-page horizontal 7.75” wide x 4.75” tall, no bleed BW No

Quarter page vertical 3.5” wide x 4.5” tall, no bleed BW No

SpACe reServAtion deAdline: Friday, April 3, 2009

MAteriAlS deAdline: Friday, April 17, 2009

WAyS to SuBMit AdS:

1. Email to:

Elizabeth Van Fleet evanfleet@artsusa.org

2. FTP. For large files over 5 MB, upload to FTP site via web browser.

http://box.net Login: publicupload Password: afta4you

Upload ad files to the “2009 Convention Advertising” folder.

3. Mail files on CD or DVD to:

Elizabeth Van Fleet Communications and Marketing Associate Americans for the Arts 1000 Vermont Avenue, NW, 6th Floor Washington, DC 20005 202.371.2830

pdF-X1a (preferred)The preferred digital ad format for advertising is high-resolution, press-optimized PDF-X1a. (See below.) Ads must be fully PDF-X1a compliant, with Acrobat 4 (version 1.3) compatibility.

IMPORTANT: • Preferredformatishigh-resolution,

press-optimized PDF-X1a with embedded fonts, images at 300 ppi.

– All placed images (photos, logos, etc) should be converted to CMYK before creating PDF-X1a.

– All color images must separate as 4-color CMYK. Convert all RGB, spot (Pantone) colors and lab colors in color palette before saving the file.

– Placed images and graphics must be a minimum of 300 ppi at full size. Line art must have a minimum resolution of 600 ppi at full size.

AdoBe illuStrAtor epS• AdsmayalsobesubmittedinAdobe

Illustrator AI or EPS format (version CS3 or earlier).

– All fonts must be converted to outlines.

– Any placed images or photographs must be converted to CMYK and should be embedded into file (not linked). Photos must have a resolution of 300 ppi at full size; Line art must have a minimum resolution of 600 ppi at full size. Save file as CMYK EPS.

other ForMAtS• Thoughnotideal,highresolution

PhotoShop TIFF or EPS (at 300 ppi at full size) may also be accepted as final art.

ForMAtS not ACCepted• Nativeadlayouts(QuarkXPressor

InDesign) will not be accepted. Please useAcrobatDistillertoconvertQuarkor InDesign layouts to PDF-X1a format.

• Thefollowingformatswillnot be accepted: MS Word, MS Publisher, PowerPoint, FreeHand, Corel Draw, JPEG, GIF, film separations.

prooFSAdvertisers may submit a color proof as reference (color lasers are OK). Although not required, any SWOP proofs provided by advertiser will be used by printer as reference. Color ads not accompanied by SWOP proofs will be matched to pleasing color standards.

Advertiser assumes all responsibility for print quality or problems if above specifications are not met.

PriNt sPeCs: Final program is 8.5” wide x 11” high, saddle-stitched.

Inks: Program cover will print 4-color.

Text: Text pages will print 2-color. Pantone colors of the final program are still to be determined.

Note: All ads should be black-and-white excluding cover ads which are 4-color.

AdvertiSing SpeCiFiCAtionS For AnnuAl Convention FinAl progrAM

Full page vertical,

with bleed

(Covers 2, 3, and 4 only)

Half page horizontal

Full page vertical, no bleed 1⁄4 pg

vert

Digital Formats aCCePteD:

ameriCaNs For tHe arts aNNUal CoNVeNtioNSEATTLE, WASHINGTON • JUNE 18–20, 2009

arts iN sUstaiNaBle CommUNitiesreneWABle reSourCeS:

exhibits@artsusa.org

Friday, July 29

Friday, August 12

ADVERTISING SPECIFICATIONS FOR THE NATIONAL ARTS MARKETING PROJECT CONFERENCE FINAL PROGRAM