exhibitor marketing kit - hhp summit...a few helpful ideas for your team to maximize your...
TRANSCRIPT
www.hhpsummit.com
PRESENTING SPONSORS:
EXHIBITORMARKETING
KIT
EXHIBITOR MARKETING
KIT
STAY CONNECTED @HHPSUMMIT
CONTACT
Gloria Ojeda Sales [email protected] 310-573-8559 office
NORTH AMERICAN
PRODUCED
October 11-13, 2016Chicago, IllinoisMcCormick Place
bunkerworld
HHP Summit is about more than just your booth. It is a chance to build your brand exposure and maximize marketing opportunities before, during, and after the show. As HHP Summit continues to grow, the opportunities for your company are growing too! We’ve outlined a few helpful ideas for your team to maximize your investment, gain meaningful leads, garner positive media coverage, drive website traffic, increase your social media footprint, and ultimately increase sales.
If you are looking to build brand awareness for a natural gas product or service for high horsepower applications, HHP Summit is the place to do it. In addition to attracting key stakeholders from across all high horsepower sectors, HHP Summit earns print and online media placements in some of the nation’s most influential media outlets and trade publications, including:
Special
Offer!
With more than 100 exhibitors on the HHP Summit expo hall floor, your mission is to stand out from the crowd! Here are a few ideas to help set your company apart:
Host a Reception or “Meet-and-
Greet”
Debut a New Product
Launching a new product this year? Unveil it at HHP Summit!
The expo hall floor provides the perfect venue for customers to see your product firsthand and ask questions. Add excitement by organizing an official “unveiling” at the event, drawing a crowd to your booth by announcing the date and time to customers in advance and onsite. Consider tying the debut to a related giveaway or contest to add double the exposure and buzz!
Offer a Live Demonstration
Don’t just tell customers why your product is great... show them!
Display your product in your HHP Summit booth and invite customers to see your technology up close. We encourage you to have technical team members at the show to answer detailed questions and explain the unique features that set your product apart from the competition. Consider scheduling specific demo times and inviting attendees to stop by—you can share the times on posters or handouts.
People love prizes!
Holding a giveaway drawing or hosting a contest at HHP Summit can help get attendees excited to learn about your product. Think of a unique angle that helps build brand awareness and ties back to your product or service. Promote your contest to customers in advance of the show to encourage them to attend, and once you are at the show, take advantage of onsite traffic by promoting your contest with signage and handouts.
Limited time offers help create a sense of excitement and urgency in customers.
Let your clients know that anyone who visits your booth will receive an exclusive offer—a pricing discount, a free trial, special contract terms, or other benefit. A special deal related to HHP Summit can spur business, resulting in higher sales.
Provide Visitors “Limited Time Offer”
Hold a Contestor Giveaway
Make an Announcement
Share your news with thousands at HHP Summit!
Is your company entering into a new business partnerships? Launching a new research and development initiative? A natural gas deployment or infrastructure projects? HHP Summit is a great avenue to share your news. Key natural gas stakeholders from throughout the supply chain will be in attendance, along with media outlets, government agencies, high horsepower peers, and others. If a company executive is speaking on a panel, consider announcing this news as part of his/her presentation. Alternatively, you could schedule a press conference in your booth and invite reporters and customers to attend.
If nothing else, appeal to their taste buds!
Invite your customers to enjoy a complimentary drink and/or snacks in your booth, and use it as an opportunity for a meet and greet with your team. The convention center’s catering team can provide you with a full list of food and beverage options and pricing.
BUILDING YOUR BRAND BUZZ
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Direct your customers to a landing page on your website to promote your participation at the show, describe the special offer or product you will have in your booth, showcase your booth number or location on the expo hall floor, and more.
Build a dedicated page on your company website.
Email Signature
Ask your sales team and customer service representatives to promote your HHP Summit exhibit below their email signatures.
Sample Text: John SmithCustomer Service Manager888.345.6789 [email protected]
High Horsepower (HHP) Summit • October 11-13, 2016 • Chicago • McCormick PlaceAttend North America’s leading conference on natural gas to fuel high horsepower operations and visit our booth (#___) to see (insert product). www.hhpsummit.com
Banner Ads
Add a banner advertisement to your website and e-newsletter.
Request a custom HHP Summit 2016 banner with your logo and booth number by contacting Gloria Ojeda at [email protected].
Request a customizable HHP Summit PowerPoint slide that can be inserted into presentations to promote your participation at the summit by contacting Gloria Ojeda at [email protected].
Industry Events
Ask employees to promote your HHP Summit exhibit when speaking at other industry events.
Website Page
Advertising
Sample Text: Visit our booth (#___) at the High Horsepower (HHP) Summit in Chicago from October 11-13, 2016. Register at www.hhpsummit.com
Promote your HHP Summit booth in print and digital ads leading up to the event.
GETTING CUSTOMERS TO THE SUMMIT
Stay connected:
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Send an invitation for coffee, lunch, or dinner to key local contacts along with information on how to register for HHP Summit. There are a variety of restaurants near Chicago’s McCormick Place Convention Center.
Networking
Connect with customers in the Chicago area.
If you would like us to help you draft a basic HHP Summit newsletter article you can customize, please contact Gloria Ojeda at [email protected].
Here’s the basic information to help get you started:High Horsepower (HHP) Summit 2016October 11-13, 2016Chicago • McCormick Placewww.hhpsummit.com
HHP Summit is North America’s leading conference on natural gas to fuel high horsepower operations—including marine, rail, mining, drilling, and pressure pumping.
Be sure to include your booth number, a link to the expo hall map, information on the products and services you will be showcasing, and/or special offers or product unveilings.
Newsletteror Blog
Promote your exhibit in your company newsletter and/or blog and share a sneak peek of the products you will have on display.
You can post live blog updates and photos from the show floor to keep followers updated.
Encourage customers to visit you at HHP Summit by including your booth number, a link to the expo hall map, information on the products and services you will be showcasing, and/or special offers or product unveilings. If you would like us to help you create a custom HTML email to send to your customers, please contact Gloria Ojeda at [email protected] Invite
Send an email invitation to your customer list.
Calendar Listing
Sample Text: High Horsepower (HHP) Summit 2016October 11-13, 2016Chicago • McCormick Placewww.hhpsummit.com
HHP Summit is North America’s leading conference on natural gas to fuel high horsepower operations—including marine, rail, mining, drilling, and pressure pumping.
Post HHP Summit on your website’s events calendar.
Leverage existing communications to your customers.
If you are sending customer invoices, you can include information about your participation at HHP Summit directly on the invoice or mailing envelope. This is a great way to get the word out via direct mail without adding an additional expense to your marketing budget.
Existing Touchpoints
GETTING CUSTOMERS TO THE SUMMIT
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Follow @HHPSummit on Twitter for the latest event news.
Use #HHPSummit when tweeting photos and updates leading up to and throughout the event to keep your followers tuned in.
Sample Post (pre-event): Join us at the #HHPSummit 2016 this Oct 11-13 in Chicago and visit our booth #___: www.hhpsummit.com
Sample Post (on-site): At #HHPSummit 2016? Let us know you’re here and stop by booth #__ to say hello. #LNG #naturalgas
BEFORE THE EVENT:
Follow the HHP Summit showcase page for the latest event news. https://www.linkedin.com/company/high-horsepower-summit
Post a message on your company’s LinkedIn page and/or LinkedIn group.
Ask your sales team to invite relevant contacts from their LinkedIn network.
Update your LinkedIn status to promote your company’s involvement in HHP Summit.
AT THE EVENT:
Update your LinkedIn status to invite connections to meet you ar your booth.
Sample Posts: Attend High Horsepower (HHP) Summit 2016 in Chicago, October 11-13 to see our (insert product) at booth #___. Register at www.hhpsummit.com
(Company) will be at HHP Summit 2016 in Chicago from October 11-13. Will we see you there? www.hhpsummit.com
At HHP Summit 2016? Stop by (company)’s booth to say hello and learn about (product/service).
Sample Post: Attend High Horsepower (HHP) Summit 2016 in Chicago, October 11-13 to see our (insert product) at booth #___. Register at www.hhpsummit.com #HHPSummit
Sample Post: Visit us at #HHPSummit 2016 in booth #___ to see our latest (product/service). www.hhpsummit.com
YouTube
BEFORE THE EVENT:
Invite your company’s Facebook fans to visit your booth. Post an image and description of the product you’ll have on the expo hall floor.
AT THE EVENT:
Post photos of your HHP Summit experience to your company page.
BEFORE THE EVENT:
Create a brief video highlighting the products you will have at HHP Summit. Upload the video to YouTube and share it with your social networks.
Idea: If you don’t have time to create your own video, you can share the HHP Summit event video to give your customers a preview of the conference. You can link to the video at: www.hhpsummit.com/see
GETTING CUSTOMERS TO THE SUMMIT
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