Existing Names

Named after the onomatopoeic word ‘Kerrang’ sounds like the noise made when playing a power chord on a distorted electric guitar therefore relating it to the genre of rock as rock artists are stereotyped to play an instrument, the guitar in particular. This name is unique to the audience as it helps differentiate ‘Kerrang’ from other rock magazines. Its sounds quite fun and edgy therefore the audience members would be interested in buying the magazine.

The name ‘we love pop’ suggests informality giving off a fun, happy vibe to the audience. The name relates to younger generations love for pop music; the ‘we’ addresses the audience directly, making them express their passion for pop music by purchasing the magazine. The use of the heart helps appeal to their target audience of mainly young female teenagers as they would be familiar with what the heart represents and therefore will be more attracted to it as they are fans of the pop music.

This name cater for the burgeoning interest in classic rock music. Since the magazine is aimed at a young modern demographic, this audience would be attracted to the name because it’s quite a funky phrase which relates back to the type of language they would us on a daily basis. Unlike other magazine names, this doesn’t really associate much with the magazines genre.

The name originates from cueing a record, ready to play, which links effectively to the magazines musical aspects. This enhances the magazines aim in being sophisticated by going against the usual convention of music magazines having a one word name instead of just one letter masthead. A single titled magazine would be more prominent on newsstands. The name also demonstrates a sense of simplicity and professionalism which contrasts other magazines need to create a certain impression on the audience through the masthead name.

The title ‘vibe’ perhaps refers to the emotional vibes created through R&B and hip hop music. This relates to the magazine target demographic of young audience that perhaps understand the use of this as it’s similar to the type of language they use. It also suggests that the magazine is up to date with all that’s currently trending in the hip hop/RnB scene. This attracts to the young urban followers of hip hop culture who constantly in search of a magazine that will provide them with the necessary information needed for them to enhance their knowledge

The acronym NME stands for new musical express. This name demonstrates the modern/ professional aspects of the magazine. The name has been shortened to make to make the magazine more memorable to the audience. In addition, this could’ve also been done for the name to fit the front cover accordingly rather than having one large magazine name.