exmbaq 2011 n1 grupo e
DESCRIPTION
EXMBAQ 2011 N1 GRUPO E. Just a digital shop …. … or a digital empire ?. All these companies belong to Amazon. Amazon Web Services drives these companies. Worldwide sales. CAGR = 3 2 %. Year 2011 $ 48.077 m. Year 2001 $ 3.123 m. Other 2 %. Other 3 %. EGM 19 %. Media 37 %. EGM - PowerPoint PPT PresentationTRANSCRIPT
EXMBAQ 2011 N1 GRUPO E
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Just a digital shop …
EXMBAQ 2011 N1 GRUPO E | 3
… or a digital empire ?
EXMBAQ 2011 N1 GRUPO E | 4
All these companies belongto Amazon
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Amazon Web Services drivesthese companies
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Worldwide salesYear 2001$ 3.123 m
Year 2011$ 48.077 m
Other 3 %
EGM60 %
Media 37 %
Media 79 %
EGM19 %
Other 2 %
Media Books, music, movies, games,…EGM Electronics and general merchandiseOther Amazon Web Services,…
CAGR = 32 %
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Amazon is a giant …
40 % growth in 2011 3 x$ 48.000 m of sales 1,25 x$ 90.000 m of market capitalization 2 x152 m of customers 2 x51.300 employees 25 x$ 189 of sales per unique user 24 x7th site with the most unique users before1st retail brand before
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Mission, vision and values
We seek to be build a place where people can come to find and discover anything they might want to buy online and enjoy the best shopping experience on the internet.
Vision
We seek to be earth’s most customer-centric company for four primary customer sets: consumers, sellers, enterprises and content creators.
Mission
Customer obsession. Ownership.Innovation. High hiring bar.Bias for action. Frugality.
Values
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Largeselection
Conveniencecustomer
experience
Lowprices
Core value proposition
Amazon’s core value
proposition is not
disruptive.
Amazon perfectly
understood the old economy
retail cocktail.
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Amazon’s virtuous cycle andits strategic imperative
Get big fastby investing
aggressively in new product
categories and new
businesses, by spending money on
brand awareness and by getting new
customers.
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A picture is worth athousand words …
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Marketing strategy
Increase customer traffic.
Objectives
Pay per click advertising.E-mail marketing.Affiliate marketing.Create awareness of our
products and services. Continual web site improvement.Streamlined ordering process.Personalization and customization.Customer’s opinions and co-creation.Customer service.
Promote repeat purchases.
Develop incremental product and service revenue opportunities.
Partnerships and web services.
Online advertisement.Offline advertisement.
Strengthen and broaden theAmazon brand name.
Key actions
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Best practices where Amazonis best-in-class
Large selection
Low prices
Service quality
Navigation experience
Other retailer
s
Users co-creation
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Best practices where Amazonis best-in-class
Large selection
Low prices
Service quality
Navigation experience
$ 73,54In stock. Sold by Car Toys.
Price competitio
n
Suggested retailer
Users co-creation
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Best practices where Amazonis best-in-class
Large selection
Low prices
Service quality
Navigation experience
Free shipping in
two or three days
Returnsand
refunds are easy
Users co-creation
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Best practices where Amazonis best-in-class
Large selection
Low prices
Service quality
Navigation experience
$ 59,00In stock. Sold by LiveSpan.Streamlined
ordering process
Personalized recommendatio
ns
Users co-creation
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Best practices where Amazonis best-in-class
Large selection
Low prices
Service quality
Navigation experience
Customer’sopinions
Users co-creation
Helpful ?
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Best practices where Amazonis best-in-class
Large selection
Low prices
Service quality
Navigation experience
Users co-creation
Rate a product or create product reviews
Comment on other user’s
reviews
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Best practices where Amazonis best-in-class
Large selection
Low prices
Service quality
Navigation experience
Users co-creation
Top reviewerranking
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Best practices where Amazonis best-in-class
Large selection
Low prices
Service quality
Navigation experience
Users co-creation
Customerdiscussions
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Opportunities for improvementin terms of customer experienceLength and design of the
pages containing the information about the
products.
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Opportunities for improvementin terms of customer experience
Purchasing process when shopping in an Amazon’s website
that is not intended for the country where the user lives.
Calle María de Molina, 11 - 28006 Madrid - Spain
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Opportunities for improvementin terms of customer experience
The search options are too
basic. There are no
advance search tools
It is not possible to search in multiple
departmentsLimited sorting
and filtering options
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Functionality that we would add
Wider interaction and interrelation with social networks to create a larger value added community.
