expand rotary's reach using digital & social media
TRANSCRIPT
Expanding Rotary’s Digital Reach
Around the Globe
Kerry RegoRotary Club of Santa Rosa West
• Large % of brain is dedicated to visual processing
• Recognize objects 100 milliseconds
• Wired to react to bright colors
• Image posts receive 10x the engagement
• Language doesn’t matter
• Tell the story visually for increased impact
• Young Rotarians prefer visuals
• Increased storytelling capabilities, POV
• SEO Champion! Gets your club found• Shows up in Google images• Public place to store lots of photos• Shows longevity of club• Blog albums
Flickr is for Filing
• #2 Social traffic driver• Visual boards• Links to videos• International projects• Water projects• Reading initiatives• Local projects• Members• Resources• How to’s• About your location• What is Rotary?
Pinterest is for Planners
• 15x the engagement of FB• 15 second videos• Connect to Rotaract/Interact• About your location• Behind the scenes shots• Action and project shots• People we touch• Events have 3 perspectives -
before during, after
Instagram is Instant/Intimate
• Youtube is #2 search engine• 22% of video is watched mobile• 74% of internet traffic by 2017• Shared 1200% more than links
& text combined• 92% of users share videos• 2x the engagement of photos• 45% abandon after 1min• 60% abandon after 2min
Video is for Everybody
Each room of your
social house has
a different feel
and theme.
Social is NOT
the end result.
Social is the
slippery slide
to your
profit centers
70% Value
20% Promotion
10% Human=
100% Awesome
Canva
SquareSize
VSCOcam
PicStitch
Videolicious
LEARN INSTAGRAM
http://www.slideshare.net/kerryregoconsulting
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