experience based choice
TRANSCRIPT
E X P E R I E N C E B A S E D C H O I C E
C H O I C E A R C H I T E C T U R E F O R H U M A N C O M P U T E R I N T E R A C T I O N
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E X P E R I E N C E B A S E D C H O I C E
• What is experience based choice?
• What are the different types of experience based decisions?
• How are these techniques applied in various design situations?
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E X P E R I E N C E B A S E D PAT T E R N
• The idea that a decision made in the past (with some success) is likely a decent option now.
• This is not availability heuristic, it talks about previous choices not available information.
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S U B PAT T E R N S O F E X P E R I E N C E B A S E D C H O I C E
• Recognition Primed Decision Making
• Habit Based Choice
• Reinforcement Based Choice
• Affect Based Choice
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R E C O G N I T I O N P R I M E D D E C I S I O N M A K I N G
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N AT U R A L I S T I C D E C I S I O N M A K I N G
• You are a fire fighter who just reached the situation and you see the fire is growing rapidly, the stakes are high because of the location and there is a lot of chaos because of the fire.
• How do you make the next decision?
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N AT U R A L I S T I C D E C I S I O N M A K I N G
• Klein et. al. predicted based on previous experiments, that fire fighters would typically consider two course of actions before deciding which one to execute.
• They would apply the consequence based model.
• But decision makers, didn’t see to make any decisions but take actions based on his previous situation.
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N AT U R A L I S T I C D E C I S I O N M A K I N G
• Why was it rational to make that decision?
• The decision maker has a great deal of experience with previous similar situations.
• There is no time for exhaustive generalization & comparison
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T H R E E F O R M S O F R E C O G N I T I O N P R I M E D D E C I S I O N M A K I N G
H A B I T B A S E D C H O I C E
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H A B I T S A R E L E A R N E D D I S P O S I T I O N S T O R E P E AT PA S T R E S P O N S E S . T H E Y A R E T R I G G E R E D B Y F E AT U R E S O F T H E C O N T E X T T H AT H AV E C O VA R I E D F R E Q U E N T LY W I T H PA S T P E R F O R M A N C E , I N C L U D I N G P E R F O R M A N C E L O C AT I O N S , P R E C E D I N G A C T I O N S I N A S E Q U E N C E , A N D PA R T I C U L A R P E O P L E . C O N T E X T S A C T I VAT E H A B I T U A L R E S P O N S E S D I R E C T LY, W I T H O U T T H E M E D I AT I O N O F G O A L S TAT E S . ( P. 8 1 3 )
H A B I T S
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E M A I L C L I E N T SH A B I T B A S E D C H O I C E
R E C O G N I T I O N P R I M E D D E C I S I O N M A K I N G ( C H O I C E B A S E D O N I N S T R U M E N T C O N D I T I O N I N G )
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R E S P O N D I N G T O A M E S S A G E W H I L E H E I S D R I V I N G ( P O S I T I V E B E H AV I O R I N S O M E S E N S E )
C H O I C E B A S E D O N I N S T R U M E N T C O N D I T I O N I N G
A C O N S E Q U E N C E O F B E H AV I O R I S A R E I N F O R C E R I F I T I N C R E A S E S T H E P R O B A B I L I T Y T H AT T H E S A M E B E H AV I O R W I L L B E S H O W N I N S I M I L A R S I T U AT I O N S I N T H E F U T U R E .
R E I N F O R C E R
• R E I N F O R C E R S / P U N I S H E R S A R E N O T I N T U I T I V E
• T I M I N G I S A N I M P O R TA N T FA C T O R
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K E Y B O A R D E X A M P L E
I N S T R U M E N T C O N D I T I O N I N G
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V I D E O G A M E SR E I N F O R C E M E N T B A S E D C H O I C E
A F F E C T B A S E D C H O I C E
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U N P L E A S A N T E X P E R I E N C EA F F E C T B A S E D C H O I C E
. . . R E P R E S E N TAT I O N S O F O B J E C T S A N D E V E N T S I N P E O P L E ’ S M I N D S A R E TA G G E D T O VA R Y I N G D E G R E E S W I T H A F F E C T. I N T H E P R O C E S S O F M A K I N G A J U D G M E N T O R D E C I S I O N , P E O P L E C O N S U LT O R R E F E R T O A N “ A F F E C T P O O L ” C O N TA I N I N G A L L T H E P O S I T I V E A N D N E G AT I V E TA G S C O N S C I O U S LY O R U N C O N S C I O U S LY A S S O C I AT E D W I T H T H E R E P R E S E N TAT I O N S .
A F F E C T H E U R I S T I C
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S AV E PA S S W O R D ?A F F E C T B A S E D C H O I C E
TA K E A W AY
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• Past experience have a considerable effect on our current decision making process
• New decisions might be based on a habit or might reinforce by a positive reward
• Our past experience have a emotion associated with it, which effects our decision making process