experiment 2

PORTFOLIO

[email protected]+91 9923093904

Pallavi Gupta3rd year Fashion CommunicationSymbiosis Institute of Design

CONTENTSPUBLICATION DESIG N

IDENTITY DESIG NPRINT

PACKAG INGSTYLING

PHOTOG RAPHYILLUSTRATIONS

THEOCTOBER

ISSUE

ROCK THE BLUES

Do it Yourself

SHADOWBOX

VOL. I

MEDIAAdobe Indesign

PROJECTCreate a complete Fashion Magazine. The magazine explores the lofty bohemian ideals and includes the latest fashion trends, college happen-ings and the growth of denims. Research, designing the layouts, photo-shoots, text and team work brings together “THE OCTOBER ISSUE”

MAGAZINELayout

ROCK THE BLUES

TEXT BY INDIRA PANDEYPHOTOGRAPHY BY HANSRAJSTYLING BY SNIGDHA PALCHOUDHURIAND INDIRA PANDEYMAKE UP BY TANUSHREE SINGHGRAPHICS BY INDIRA PANDEY AND PALLAVI GUPTA

Whether worn by Presidents or Punks, gold diggers or gun slingers, hippies or rebels without a cause, the blue jeans over the decades have continued to symbolize freedom, independence and the pursuit of self expression.An insight into how the “waist overalls” of the 1800s got smart, clothed the American dream and conquered the world.

A Twilled HistoryConventionally the fabric originated independently in two places. The word denim is an anglicized version of the word ‘Serge de Nimes’ meaning cloth from Nimes, a little mill town in 17th century France. While in Italy the fabric was worn by the sailors swabbing the deck. It was called ‘jean’ since the sailors were Genoese. It’s safe to say that the pair of blue jeans cut in the 1880’s had a fair bit of history already woven into its twill before becoming the most universal piece of clothing and an iconic fashion statement.

NEW YORKTHERE IS NOTHING YOU CAN”T DO HERE

YOU ARE IN

ACITY THATNEVER SLEEPS

www.nycgo.com

MEDIAAdobe Indesign

PROJECTCreate an A5 booklet. The topic chosen was New York. The book is a personal perspective of the New York City, not exactly a travel guide but to promote tourism. Includes the major identities of New York. A 3x3 grid is used consistently with a simple layout and typography.Most pictures used are self-clicked.

YELLOW

A common sight on the streets of New York is the yellow taxi cabs. The company that first began running taxi cabs in New York was founded in 1905, although the yellow taxis did not come along until August 1915. The color yellow was used because a research study at the time indicated it was

the most eye-catching.

CABS

IF IN NEW YORKYOU ARE LATE FOR AN APPOINTMENT SAYYOU TOOK A TAXI.

BROOKLYN

Brooklyn NY is home to everyone from everywhere brooklyn is big, it’s diverse, and it’s got something for everyone - this is the real New York! You name it, Brooklyn’s got it: history, beaches, including Brighton Beach, parks, New York’s only aquarium, Coney Island, ethnic enclaves, night clubs, hip art galleries &

museums, world-class shopping. It’s all here.

CRADLE OF TOUGH GUYS PROOF OF THE POWER OF MARGINALITY AND HOMELAND OF AMERICA’S MOST CREATIVE DIASPORIC CULTURE.

TIMES SQUAREA PRIMARY LANDMARKMANHATTAN BUSINESS COMMUNITYANIMATED AND DIGITALHOME TO BRODWAY THEATERSAND A TOURIST ATTRACTIONTimes Square got its name from the New York Times, which moved its offices and printing facility to Broadway and 42nd Street in 1904. The areas was previously know as Longacre Square.The Times Square portion of Broadway is often referred to as “The Great White Way,” because of the large number of theaters in the area. Broadway, is also the longest thoroughfare in the city, running from Lower Manhattan to Yonkers in Westchester County.The Times Square subway station is the largest and busiest subway station in the New York City Transit System. The station is served by 11 subway lines.Times Square is famous for the annual ball drop, which rings in the new year. The ball is actually lowered down a flagpole located on top of 1 Times Square, the former offices of the New York Times.

BOOKLET

LOGO

COLOR VARIATIONSThere are two color variations given for the Ek logo. Both denote the same brand and can be used according to the requirement. The color speci�cations must be kept in mind;;.

VARIATION 1

VARIATION 2

EK BRAND MANUAL

MEDIAAdobe Illustrator

PROJECTDesign an identity system for a new Indian retail brand - ‘EK’ that makes affordable one time use accessories. Its a fun, chick accessory Brand that appeals young, contemporary Indian woman. Includes designing the stationary, packaging, brand manual and a website.

Yellow and pink are used to give an asthetic feel to the identity. A visual language is also produced to be used along with the identity.

Design

STATIONARY

EK BRAND MANUAL

LETTERHEAD

A preformatted MS Word Letter Template with sample address copy has been created. Contact Corporate Communications.Type in your correct address, follow the same style the sample copy was set in. Use this template when printing on EK letterhead. The size is 8.5 inches x 11 inches.

+91 99230393904

[email protected]

Alisha Seth145 Koregaon ParkPune - 411 014

Re: Your Application as Project Manager

Dear BrandweekI've loved maps since I was a kid. Forget GPS and other technology. As fodder for imagined journeys there is nothing better than a map. Visually tracing possible routes, stopping on places with intriguing names, conjuring up the experience of being there.

Once you take the actual journeys, however, reality takes over. While you discover that some places are just as hoped and some much better, others are sadly disappointing, for any number of reasons.

Whatever the outcome, all journeys are learning experiences. More than this, all of those stops along the way somehow "morph" together and take on a life and a personality of their own in your mind. In the end, you talk about "the trip" in a holistic sense, as a synergy of memorable encounters, sights and expressions that gain resonance over time.As I've watched what's been happening across the landscape of branding of late, I've come to the realization that customers are having the same experience.

We've come to a point where a brand is, in fact, comprised of stops along a journey. Call it the customer journey, if you will.

Sincerely,

Alisha Seth

STATIONARY

EK BRAND MANUAL

ENVELOPES

If preprinted InterEthnica envelopes are not available, use a standard No. 10 or 9” x 6” envelope for business correspondence. Recipients address has to bet set in the font Myraid Pro, 10 pt, line spacing 12 pt. If you are not able to print the address directly on the envelope, use the Address Label Template precreated in MS Word and available on our server. Contact Corporate Communications.

Never handwrite the address.

+91 [email protected]://www.ekaccessory.com

Alisha Seth145 Koregaon ParkPune - 4110 14

IDENTITY

STATIONARY

EK BRAND MANUAL

BUSINESS CARD

Businesscards should be printed for every employee. Situations might happen, where an intern needs a businesscard. The size is 2” X 3” and the font is GillSans MT.

+91 9923093904

[email protected]

http://www.ekaccessory.com

+91 9923093904

[email protected]

http://www.ekaccessory.com

MEDIAAdobe PhotoshopAdobe Dreamweaver

PROJECTDesigning a Website for “EK” - The contemporary Indian acces-sory brand. Simplicity and color are emphasized throughout. Sense of space and alignment of images, titles and navigation structure

Design

WEBSITEDesign

the loneliness of the

ALAN SILLITOE

THE LO

NELIN

ESS OF TH

E LON

G D

ISTANC

E RUN

NER

ALAN SILLITO

E

Smith, a defiant young rebel, inhabits the no man’s landof institutionalised Borstal. As his steady jog-trot rhythm transports him over an unrelenting, frost-bitten earth,he wonders why, for whom, and for what he is running.

A groundbreaking collection of stories, The Lonelinessof the Long Distance Runner captured the grim isolationof the working class in the English Midlands when it was first published in the late 1950’s. But Sillitoe’s depictionof petty crime and deep-seated anger in industrial and desperate cities remains as a potent today as it was overhalf a century ago.

‘Alan Sillitoe is our wisest living short-story writer’The Times

‘I have read nothing to compare with it’Penelope Mortimer

‘All the imaginative sympathy in the world can’t fake thiskind of thing. It must have been lived in, see, touched, smelled: and we are lucky to have a writer who has come out of it knowing the truth, and having the skill toturn that truth into art’ New Statesman

‘A major writer’ Malcolm Bradbury

‘A beautiful piece of work, confirming Sillitoe as a writer of unusual spirit’Guardian

UK £7.99*

*recommended price

BOOK COVER


PROJECTRedesign an existing book cover.

The Lonliness of the Long Distance Runner by Alan Sillitoe was chosen to be redesigned. An attempt to show simplicity by use San Serif Type-face in typography for the cover.

Des

ign

Cul

ture

Now

Cooper-HewitNational Design Museum2 East 91st streetNew York City

For

Regi

stra

tions

ple

ase

call

0913

7198

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SPEAKERS

Erik Adigard| M.A.D Thursday, September 12 6:00 pm Graphic Designer Erik Adigard founded McShane Adigard Design (M.A.D) in 1989. The firm has since designed Web sites, multimedia installations, and print publication for global clients including Weird Magazine..

1

Julie Bargmann|D.I.R.T. StudioTuesday, October 97:30 pmJulie bargmann foundedD.I.R.T Studio, a landscape consultancy. in 1992. Recent projects include the landscaping of Massachusetts Mueeum of Contemporary Art in North Adams, and Riverside Park South andthe Hudson River Park in theNew York City. 2

Michael Gabellini|Gabellini AssociatesWednesday, November 26:00 pmMichael Gabellini, a graduate of Rhode IslandSchool of Design,worked for Khon Pedersen Fox Associates before founding his own practice in 1991. Recent projects includeexhibitions for the Guggenheim Museum,the Marian Goodman Gallery, and theCouncil of Fashion Designers of America.

34

Rebeca Méndz | Méndez Communications Thursday, December 4 6:30 pm Rebeca Méndez, born and raised in Mexico City and trained at the Art Centre College of Design in Pasadena, has designed publications for the Getty Centre, the Los Angeles County Museum of Art, and the Whitney Museum of American Art.

NOW

Cooper Hewit, National Design Museum

2 East 91st Street

New York City

Erik A

diga

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McS

hane

Adi

gard

Des

ign

Julie

Bar

gman

n

D.I.R.T

. Stu

dio

Mic

hael

Gab

ellin

i

Gab

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i Ass

ocia

tes

Rebec

a M

énde

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Mén

dez

Comm

unica

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For Registrations please call 09137168512 or www.designculturenow.org

Erik Adigard | M.A.D Thursday, September 12 6:00 pm Graphic Designer Erik Adigard founded McShane Adigard Design (M.A.D) in 1989. The firm has since designed Web sites, multimedia installations, and print publication for global clients including Weird Magazine..

Julie Bargmann | D.I.R.T. StudioTuesday, October 97:30 pmJulie bargmann founded D.I.R.T Studio, a landscape consultancy, in 1992. Recentprojects include the landscaping of Massachusetts Museum of Contemporary Art in North Adams, and Riverside Park South and the Hudson River Park in the New York City.

Michael Gabellini | Gabellini AssociatesWednesday, November 26:00 pmMichael Gabellini, a graduate of Rhode Island School of Design,worked for KhonPedersen Fox Associates before founding his own practice in 1991. Recent projects include exhibitions for the Guggenheim Museum, the Marian Goodman Gallery, andthe Council of Fash on Designers of America.

Rebeca Méndz | Méndez CommunicationsThursday, December 46:30 pm Rebeca Méndez, born and raised in Mexico City and trained at the Art Centre College of Design in Pasadena, has designed publications for the Getty Centre, the Los Angeles County Museum of Art, and the Whitney Museum of American Art.

POSTER


PROJECTThese A3 posters were created as a classroom project for a lecture series titled “Design Culture Now”. Two variations were expected. Use of Typography and negative in the first one and Color and Diagonal Typog-raphy in the other marks the difference.

READING SITUATIONS

www.tc.edu/Psych

Lorem Ipsum is simply dummy text of

the printing and typesetting industry.

Lorem Ipsum has been the industry's

standard dummy text ever since.

Psychological Counseling Psychology in Education Developmental Psychology Organizational Psychology

Contrary to popular belief.

MAGAZINE AD


PROJECTAn internship project to design a mock layout for a magazine ad for Teacher’s college, Columbia University.

VEG CLASSIC BURGERVEG PATTY, TOMATO, CUCUMBER AND SAUTEED ONIONS

VEG CHEESE BURGER CHEESE, TOMATO, CUCUMBERAND SAUTEED ONIONS

VEG SPICY LOVE BURGERW/HOMEMADE RED CHILLY SAUCE

SANTA FE BURGERW/SAUTEED GREEN PEPPER

VEG MONSTER BURGERDOUBLE DECKER

DOUBLE CHEESE BURGER2 VEG PATTY LOADED WITH CHEESE

EGG BURGERW/ 1 EGGW/ 2 EGG

EGG CHEESE BURGERW/ 1 EGGVEG AND EGG BURGERVEG PATTY WITH EGG ON TOP

JUMBO EGG BURGER W/ 3 EGGS

EGG WHITE BURGERW/ BROWN BREAD

BURGER TIMESEGG BURGERW/ SALAMI, SAUSAGE AND 2 EGGS

CHICKEN CLASSIC BURGERW/ CUBED CHICKEN BREAST

CHICKEN SALAMI BURGERW/ MAYO AND MUSTARD

CHICKEN CHEESE BURGERLOADED WITH CHEESE

CHICKEN SPICY LOVE BURGERW/ HOME MADE CHILLY SAUSE

GRILLED CHICKEN BURGERW/ GRILLED BONELESS CHICKEN

BIG BOY CHICKEN BURGERW/ EGG

CHICKEN MONSTER

BURGER

SAUSAGE ON A STICK(NO BREAD)

NYC HOT DOGHOT DOG WITH MUSTARD, KETCHUPMAYO AND SAUTEED ONIONS

NYC EGG HOT DOGCHEESE HOT DOGWITH LOTS OF CHEESE

SAUTEED SAUSAGES2 SAUSAGES W/ ONIONS AND SPICY SAUSE

BBQ CHICKEN STEAKBONELESS CHIKEN BREAST SAUTEED ONIONS AND BARBECUE SAUCE WITH BUN ON SIDE

CHICKEN AND EGG STEAKW/ BUTTER BUN

CHICKEN CHEESE STEAKW/ BUTTER BUN

MAYO CHEESE STEAKW/ BUTTER BUN

LEMON PEPPER STEAKW/ BUTTER BUN

CHICKEN FLORENTINECHICKEN BREAST W/ HAM, CHEESE SPINACH AND BUN ON SIDE

CHICKEN PLATTERBBQ CHICKEN, SALAMI, SAUSAGE W/ BUTTER BUN ON SIDE

BBQ CHICKEN OVER BUTTERED RICECUBED CHICKEN BREAST IN BBQ SAUCEW/ RICE

EGG BURGERS

CHICKEN BURGERS

CHICKEN STEAKVEG BURGERS

COMBO MEALS

CHICKEN HOT DOGS

RICE BOWLS

ARABIAN RICE CUBED CHICKEN BREAST W/ YOGURT AND SPICY SAUCE

CHICKEN STEW

BURGER TIMESServed with tomato, cucumber, ketchup and sauteed onions

Served with tomato, cucumber, ketchup and sauteed onions

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CHICKEN COMBOCHICKEN CLASSIC BURGER W/ FRIES AND COKE

VEG COMBOVEG CLASSIC BURGER W/ FRIES AND COKE

HOT DOG COMBOHOT DOG W/ FRIES AND COKE

CHECK OUR DAILY SPECIAL’S

MEDIAAdobe Indesign

PROJECTA personal project to design a menu for a cafe “BURGER TIMES”. Different Serif and San Serif Fonts are combined to give a different feel to the menu as the clientile of the cafe are mostly students so it works. Visual columns are created by varied font sizes and use of two color helps in differentiating the items.

CD COVER


PROJECTPackaging for a compact Design which includes a CD cover and a CD label. Titled “OUT OF THE BLUE” is a collection of rare tunes by various artists of old times with a funk flavor. Differ-ent Packaging form, color and Typography defines this project.

MENU

CANDLE PACKAGINGstay raw.

stay natural.stay organic.

A refreshing mix of berry and cinnamon, highly scented

candle, an exclusive blend of vegetable wax and lead free

wick for optimal performance.

BERRY ANDCINNAMON

.org

LEMON ANDPEPPERMINT

stay raw.stay natural.stay organic.

A refreshing mix of lemon and peppermint, highly scented



.org

Burn within sight.

Keep away from anything that can catch fire.

Keep away from children and pets.

Trim wick 1/4th prior to lighting.

Do not burn candle more than 4 hours.

Place on temperature safe surface.

WARNING

Candle 3.5ozMaximum Retail priceRs. 625Inclusive of all taxes

MADE IN INDIA





BERRY ANDCINNAMON

.org

LEMON ANDPEPPERMINT

.org

A refreshing mix of lemon and peppermint, highly scented candle, an exclusive blend of vegetable wax and

lead free wick for optimal performance.





BERRY ANDCINNAMON

.org

LEMON ANDPEPPERMINT





.org

Burn within sight.






WARNING


MADE IN INDIA





BERRY ANDCINNAMON

.org

LEMON ANDPEPPERMINT

.org







BERRY ANDCINNAMON

.org

LEMON ANDPEPPERMINT





.org

Burn within sight.






WARNING


MADE IN INDIA





BERRY ANDCINNAMON

.org

LEMON ANDPEPPERMINT

.org







BERRY ANDCINNAMON

.org

LEMON ANDPEPPERMINT





.org

Burn within sight.






WARNING


MADE IN INDIA





BERRY ANDCINNAMON

.org

LEMON ANDPEPPERMINT

.org




PROJECTPackaging for organic candles. .ORG is a hypothetical candle brand with an earthy, raw and organic feel. The reusable packaging developed expresses the same feel by us-ing materials like jute, muslin and paper mache.

STYLING

PHOTOGRAPHY

experiment 2

Documents

new york times

new york city

streets of new york

real new york

new yorks

new yorkyou

new yorkthere

major identities of