experimental marketing

Experience Marketing

Beverage Industry: Collection

Huong Do ThuAdvanced Master in Creative Marketing

Solvay Brussels School

engage audience at the emotional level

Unlock the 007in you More details

Coca-cola

http://www.coca-colacompany.com/coca-cola-unbottled/coke-zero-viral-video-unlock-the-007-in-you-you-have-70-seconds

http://www.coca-colacompany.com/coca-cola-unbottled/coke-zero-viral-video-unlock-the-007-in-you-you-have-70-seconds

http://www.youtube.com/watch?v=RDiZOnzajNU

Coca-cola

Smiling Faces around the worldSource

http://www.coca-colacompany.com/videos/coca-cola-smile-back-smiling-faces-around-the-world-ytskl7mvccz3k

http://www.coca-colacompany.com/videos/coca-cola-smile-back-smiling-faces-around-the-world-ytskl7mvccz3k

http://www.youtube.com/watch?v=ISuMZmKkGCE

Coca-cola

Friendship machineMore details

http://mashable.com/2011/04/29/coke-friendship-machine/

http://mashable.com/2011/04/29/coke-friendship-machine/

http://www.youtube.com/watch?v=Bj3QLLTFDX8

Coca-cola

Coca-cola Rolls outHappinessMore details

http://www.coca-colacompany.com/stories/from-gray-to-green-watch-coca-cola-roll-out-happiness-in-lithuania

http://www.coca-colacompany.com/stories/from-gray-to-green-watch-coca-cola-roll-out-happiness-in-lithuania

http://www.youtube.com/watch?v=6Ih0Drtuufc

Coca-cola

Coke in the US:What is happiness?http://us.coca-cola.com/happiness/

http://us.coca-cola.com/happiness/

http://us.coca-cola.com/happiness/

Coca-cola

Coca-cola creates a story-based website:http://www.coca-colacompany.com/stories/

More details about the website

http://www.coca-colacompany.com/stories/

http://www.coca-colacompany.com/stories/

http://www.brandchannel.com/features_effect.asp?pf_id=537

http://www.brandchannel.com/features_effect.asp?pf_id=537

Heineken

The Heinekenexperience in AmsterdamMore Heineken Experience

http://www.heineken.com/global/heineken-experience.aspx

http://www.heineken.com/global/heineken-experience.aspx

http://www.youtube.com/watch?v=K3lKA5jRCe0

Heineken

A voice that only you can hear

http://www.youtube.com/watch?v=No67z1C4HPw

Heineken

A game to play on the website:http://www.heineken.com/global/ucl/landing/the-game.aspx

http://www.heineken.com/global/ucl/landing/the-game.aspx



Heineken

Sharing Experiences to “Open Your World” with Heineken. Tool used: Tumblr★ Thursday Theories★ Heading Out With★ People Worth Watching

http://heinekenthursdaytheories.tumblr.com/

http://heinekenthursdaytheories.tumblr.com/

http://heinekenheadingoutwith.tumblr.com/

http://heinekenheadingoutwith.tumblr.com/

http://heinekenpeopleworthwatching.tumblr.com/

http://heinekenpeopleworthwatching.tumblr.com/

Nescafe

Sources: Nescafe Facebook Page

https://www.facebook.com/Nescafe?brandloc=DISABLE

Nescafe

How many mugs did you find in the pictures?Source: Nescafe Facebook Page

https://www.facebook.com/Nescafe?brandloc=DISABLE

Starbucks

Starbucks Digital Networkhttp://www.starbucks.com/coffeehouse/wireless-internet/starbucks-digital-network

http://www.starbucks.com/coffeehouse/wireless-internet/starbucks-digital-network




Starbucks

Mobile Apps to purchase mugs in Starbucks Stores

http://www.starbucks.com/coffeehouse/mobile-apps

http://www.starbucks.com/coffeehouse/mobile-apps

Starbucks

My Starbucks Ideas

http://www.starbucks.com/coffeehouse/learn-more/my-starbucks-idea

http://www.starbucks.com/coffeehouse/learn-more/my-starbucks-idea

http://blogs.starbucks.com/cfs-filesystemfile.ashx/__key/CommunityServer.Components.UserFiles/00.00.00.21.60/MSI-Infographic-FINAL.jpg

More to come ...

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