expert positioning using linkedin

Download Expert Positioning Using LinkedIn

Post on 11-Aug-2014

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Tunheim Partners' Director of e-Strategy, David Erickson, discusses how to use LinkedIn as an expert positioning tool.

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  • Expert Positioning Using LinkedIn 01/08/09 Tunheim.com | e-Strategy.com
  • Who We Are: About Tunheim Partners
    • Well-regarded thinking and crisp execution
    • these are the building blocks of Tunheim Partners.
    • Our clients turn to us to help them capitalize
    • on important communications opportunities.
    • We respond with insightful counsel and service
    • to help them achieve their objectives.
  • What Is LinkedIn?
    • LinkedIn.com
    • A Social Networking Site
      • Facebook for business
    • A Relationship Engine
      • Examines relationships among your contacts
      • and your contacts contacts
      • Knows who you know
      • and who you should know
    • Trust
      • If youre a friend of my friend
  • Focus Of Attention
    • What The User Sees
      • Inbox
      • People You May Know
      • Network Updates
    • Think about how people use the site
      • Company research
      • People research
      • Finding people
      • Getting answers
      • Conversations
  • LinkedIn Login Screen
  • Network Updates/Newsfeed
    • Gossip 2.0
      • Most compelling feature
      • Who is connecting to whom?
      • Who is doing what?
      • What discussions are taking place?
      • Who joined what group?
      • Who recommends who?
      • What is your network up to?
      • Who just joined?
  • Whos Interested In Me?
    • Search
    • Profiles
    • Groups
    • Q & A
    • Company Profile
    • Applications
  • People You May Know
    • Recommendation Engine
      • Your contacts
      • Your contacts contacts
      • Your associations
        • Schools
        • Employers
        • Industries
        • Organizations
        • Groups
    • Career management tool
    • Talent acquisition
      • Company research
      • Connect with company contact
      • Recruiters/HR
    • Expertise
    • Job postings
    Career/Jobs
  • Opening & Optimizing
    • Accounts are free or $19.95/month
      • Limited contact vs. ability to freely email
    • Fill in completely
      • More information = more possible connections
    • Use keywords
      • freekeywords.wordtracker.com
      • google.com /insights/search
      • Likely search phrases
      • Industry keywords
      • Interest keywords
      • Job title keywords
  • Optimizing Your Account
    • Making Yourself Findable
      • Name keywords
      • Professional headline keywords
      • Company keywords
        • Titles
        • Descriptions
      • Website keywords
        • SEO
      • Public profile keywords
        • URL
        • SEO
  • Editing Basic Information
  • Editing Employment Information
    • Job Title
      • Search Optimization
    • Job Description
      • Description
      • Summary
      • Duties
      • Accomplishments
      • Industry
  • Editing Education Information
    • Education Keywords
      • Majors/Minors
        • Expertise
        • Industry
      • Activities & societies
        • Expertise
        • Industries
      • Additional notes
        • Any appropriate keywords
  • Editing Websites
    • Search Engine Optimization
      • Anchor Text Keywords
      • LinkedIn
      • Google, et. al.
  • Editing Additional Information
  • Editing URL
    • Web Address
      • Numeric default
      • Name keywords
      • Industry keywords
      • Expertise keywords
      • SEO
  • Editing Summary Information
    • More Keywords
      • Industry
      • Expertise
      • Acronyms
        • Written out
      • Terms of art
  • What To Show Privacy Options
    • The more you give
      • The more you get
    • More privacy =
      • Fewer connections
      • Less search benefit
      • Fewer opportunities
  • LinkedIn Search Optimization
  • LinkedIn SEO
    • Optimize for external search engines
      • Full view profile
        • Google, Yahoo!, MSN searchable
      • Public profile URL keywords
      • Links from your profile to company Web site, blog
        • Links on profile page
        • Within Groups & Q&A
      • Links to your profile from
        • Other social networking sites
        • Your own blogs/web sites
  • Search Optimization
  • Connecting On LinkedIn
    • Invitations & introductions
    • Searching LinkedIn
    • Recommendations
    • Questions & Answers
    • Groups & Associations
    • Events
    • Applications
  • Invitations & Introductions
    • Low-hanging fruit
      • Family, Friends & colleagues
      • Clients
    • Contacts connections
      • Introductions
    • Ask to connect on LinkedIn
      • In person
      • Over the phone
      • Through email
    • Link to your LinkedIn profile
      • Email signature
      • Your blog
      • Other social media
      • Company bio
  • LinkedIn Promotion
  • Searching LinkedIn
    • Sophisticated & Powerful Search
      • Keyword search
      • Industry search