EXPORT NEWS 01/2011

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EXPORT NEWS 01/2011

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In this Issue NEWS UPDATE 2 - 3

General Information

⇒ APO Eco Products Directory

Press Clipping

⇒ Pak-China trade to reach $ 15bn by 2015

⇒ Export Registers growth despite difficulties: Tariq Puri

⇒ Gilgit Chief Minister to inaugurate TDAP office in Gilgit

Economic News

⇒ International Petroleum Investment Company (IPIC) to go ahead with Khalifa Coastal Refinery (KCR) Project

⇒ TAPI gas pipeline project signed

Fairs & Exhibitions

⇒ Eco-Products International Fair. 2011, New Delhi, India

SRO 4

MARKET SURVEY - Mango 5 - 6

⇒ A Delicious Fruit with High Export Potential

EXPORT GUIDE 7 - 10

⇒ Market Intelligence / Survey Report (July ~ September 2010)

IMPORTERS’ LIST - Maldives 11 – 13

⇒ Importers and Exporters of the Republic of Maldives

INTERNATIONAL TENDERS 14

ADVERTISEMENTS 15

FEEDBACK FORM 16

V o l N o . 01 E X P O R T N E W S 1 0 t h J a n u a r y 2 0 1 1

“ TDAP Can Provide a List of Importers for any Country for any product at I&C

Karachi”

R e a d e r s P l e a s e P r o v i d e F e e d b a c k o n t h e f o r m a v a i l a b l e o n t h e

b a c k p a g e f o r f u r t h e r i m p r o v e m e n t o f t h e b u l l e t i n

EXPORT NEWS 01/2011

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GENERAL INFORMATION

APO Eco Products Directory Asian Productivity Organization,

Japan has invited member countries to take part in the development of Eco-Product Directory 2011.

For complete details and instructions regarding Eco Products Directory, please visit http://w-post.jp/epd2011/guideline/index_en.html

Companies can register themselves online at: www.w-post.jp/epd2011/entry/en

PRESS CLIPPING

Pak-China trade to reach $ 15bn by 2015 The volume of bilateral trade

between China and Pakistan would increase to $15 billion by 2015, Trade Development Authority of Pakistan CEO Tariq Iqbal Puri said.

“Trade between the two friendly countries would be enhanced up to $10 billion in next two years and $15 billion by 2015," he said while talking to reporters on the sidelines of the Pakistan China Business, Cooperation Summit.

He said that there was great scope for enhancing trade between the two countries, adding that the current business summit would definitely pave way for increasing it. He said that about 150 counterpart companies of different sectors of the two countries have been engaged in consultations at the forum, exploring opportunities and possibilities for future investments and exports. He said that Pakistani export companies would be involved in marketing in various cities of China to enhance exports.

The summit was organized by the Board of' Investment in collaboration with FPCCI, TDAP and China Council for Promotion of International Trade.

Almost 260 Chinese delegates and 150 representatives from different investment sectors participated in the summit during which business-to-business meetings were also arranged. The BoI expressed the hope that the summit would have long-term positive effect on the

economies of both the countries and $25 billion investment would be attracted by the summit.

Meanwhile, the top leaders of the business community and traders widely hailing the billions of dollar Chinese investment in different sectors in Pakistan said it would help to strengthen the national economy.

Iftikhar Malik said that the FPCCI and all its affiliated chambers always held the Chinese investors in high esteem and extended all possible assistance and cooperation.

Export registers growth despite difficulties: Tariq Puri Pakistan's exports have registered a

noticeable growth despite difficult conditions which showed resilience of the export regime expected to cross $22 billion by April 2011. This was stated by Tariq Iqbal Purl, Chief Executive Trade Development Authority of Pakistan at a press conference here this evening in which he disclosed an innovative idea of opening, retail outlets at Pakistan's foreign missions abroad.

Quoting the latest exports data, Mr. Tariq said the exports have showed continued strength as evident from the latest trade data available. According to the latest trade figures, exports from Pakistan during November, 2010 were $ 1,776 million, which is 17.04 % higher than that of November of last year, 2009. The cumulative exports for the period July-November, 2010 totaled $ 8,883 million, as against $ 7,533 million during the corresponding period of last year, showing an increase of 17.92% Textile sector was the main strength behind this surge, as all its sub-sectors showed significant increase vis-a-vis November 2009, including Cotton, Cotton Yarn, Cotton Cloth, Knitwear, and Bedwear.

Growth in export figures also saw an increase in import figures, especially in the import of raw materials. Imports in November, 2010 were $ 3.125 million, being 21% higher than imports in November, 2009. For the period July-November, 2010 imports totalled $ 15,374 million' as against $ 13,086 million in the same period last year, showing an increase of 17.48%. Major commodities driving import figures higher were Crude Petroleum & Petroleum Products, Sugar, Plastic Materials, Iron & Steel, and Synthetic & Artificial Yarn.

Group-wise exports of Pakistan during the month of November 2010 and its comparison with 2009 shows a rapid growth in export of Petroleum group which has

EXPORT NEWS 01/2011 recorded a growth of 61.9%., while export of textile and clothing group reached the level of $ 1.02 billion and recorded a growth of 19.6% of the same month of last fiscal year.

Analysis of the top 10 highest export value products during the month of November, show that the main drivers of this export growth for the last month were Cotton Yarn, which earned nearly $ 181 million in export showing over 54% growth; Knitwear, which crossed $ 161 million registered 9% growth.

Gilgit Chief Minister to inaugurate TDAP office in Gilgit Trade Development Authority of

Pakistan (TDAP) will formally open its office in Gilgit -Baltistan in April next year. This was decided at a meeting between the Chief Minister of Gilgit - Baltistan Syed Mehdi Shah with the Chief Executive TDAP Tariq Iqbal Puri.

According to TDAP, CM Gilgit-Baltistan will inaugurate the office, followed by a two day promotional event to display a product range of the province, to coincide with their Shandur polo festival.

Along with the representation of the regional products and exporters in the international delegation and exhibition, there will be special quota for the entrepreneurs of Gilgit-Baltistan. The office will have a display centre where retail sale will be allowed. TDAP will also hold export training programs for the provincial exporters.

ECONOMIC NEWS

International Petroleum Investment Company (IPIC) to go ahead with Khalifa Coastal Refinery (KCR) Project Abu Dhabi based oil firm

International Petroleum Investment Company (IPIC) is to go ahead with the multi-billion dollar Khalifa Coastal Oil Refinery (KCR) project. In this regard a ‘participation agreement’ between Pakistan and IPIC is likely to be signed in January 2011.

Total cost of KCR would be around US$ 6 billion and it is estimated to have an output capacity of 250,000 barrels

per day. The work on refinery is expected to be completed by year 2013.

TAPI gas pipeline project signed Pakistan, Turkmenistan, Afghanistan

and India signed US$7.6 billion dollars gas pipeline project on 11 December 2010. An “inter-governmental agreement (IGA)” and a “Gas sales and purchase agreement (GSPA)” were signed by the Presidents of Pakistan, Afghanistan, Turkmenistan and Minister for Petroleum of India in Ashgabat. The TAPI gas pipeline (1,680 km long) backed by the Asian Development Bank will bring 3.2 billion cubic feet of natural gas per day from Turkmenistan’s gas fields.

FAIRS & EXHIBITIONS

Eco-Products International Fair. 2011, New Delhi, India Asian Productivity Organization

(APO) will organize the Eco-products International Fair (EPIF) 2011 in New Delhi, India, from 10 to 12 February 2011 jointly with the Department of Industrial Policy and Promotion, Ministry of Commerce and Industry, Government of India; National Productivity Council; and Confederation of Indian Industry.

This fair will create awareness among consumers, traders, and manufacturers in this region of the importance of eco-products in relation to greening supply chains, which is one of the most important focus areas of the APO's Green Productivity Program.

In view of the far-reaching impact of this fair on sustainable growth in the Asia-Pacific region and beyond, APO was requested to become one of the supporting organizations for the EPIF 2011.

For further information interested Pakistani parties may contact on the following address:- Asian Productivity Organization (APO) Hirakawa-cho Dai-ichi Seimei Bldg. 2F, 1-2-10, Hirakawa-cho, Chiyoda-ku, Tokyo 102-0093 Tel: (81-3) 52263920 81-3) 52263950 E-mail: apo@apo-tokyo.orgURL: www.apo-tokyo.org

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EXPORT NEWS 01/2011 Government of Pakistan

Ministry of Commerce ********

I s lamabad , the 8 t h December , 2010

O R D E R

S.R.O. (I) I 2010. - In exercise of the powers conferred by sub-section (1) of

section 3 of the Imports and Exports (Control) Act, 1950 (XXXIX of 1950), the Federal

Government is pleased to direct that the following further amendment shall be made in the

Import Policy Order, 2009, namely: -

In the aforesaid Order, in Appendix-E, in paragraph 3, in the first proviso for the full

stop at the end a colon shall be substituted and thereafter the following proviso shall be

inserted, namely:-

"Provided further that the cars not older than five years shall be importable

under the personal baggage, gift and transfer of residence schemes. This

provision shall be applicable from the 8th December, 2010."

---------------------------------------------------------------------------------------------------------------------------- [F. No. 4 (1)/2007-A.C (T.P)]

(Muhammad Maqsood Khan) Deputy Secretary

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EXPORT NEWS 01/2011 M A N G O

A Delicious Fruit with High Export Potential

Pakistan is endowed with many gifts of nature, yet to be fully

exploited for creating value addition. Surely, mango is tipped as a potential top exportable commodity. Characterized by its exclusive taste, flavour and aroma. Pakistani mango enjoys distinct demand globally particularly by the expatriate Pakistanis living in USA, UK, Middle East and generally by immigrants of Asian origin. There are 1,000 known varieties of mango in the world; out of which 250 are identified in Pakistan. Most common available mango varieties in Pakistan are Chaunsa, Dasehri, Anwar Retal, Langra, Saharni, Alphonso, Pairi, Fazli and Neelam. In 2007-08, the total global mango production was 33.43 million tons. Pakistan is distinguished as the 3rd largest producer of this exotic fruit with production of 2.25 million tons (including guava); however it exported just 0.105 M. Tons of mangoes fetching a value of US$ 0.032 million (i.e. 5% only)

Originally sub-continent is the habitat of mango, where it has been growing for over 4,000 years and subsequently spread to tropical and sub-tropical regions. Mangoes are full of nutrients, excellent source of vitamins A and C as well as potassium, and rich in anti-oxidants. Mango is rightly called the "King of Fruits".

Interestingly, eating habits of mango differ from country to country. In Pakistan people prefer to eat it fresh through cutting or squeezing. Dried mango called "Amchur" is a common mango recipe in India. In Central America i.e., Guatemala, EI Salvador, Honduras, Nicaragua and Costa Rica, mango is either eaten green with salt pepper and hot sauce or combined with toasted and brown pumpkin seeds called papilla. In Mexico, popular use is on a stick dipped in hot chilly powder and salt. In Thailand and other South Asian countries, sweet glutinous rice is flavored with coconut and served with sliced mango as a dessert.

One is disappointed to see the low position of our mango on the international trading map and practically no existence in

US market which tops the list of mango importing countries. It can be somehow attributed to lack of initiatives from our own side because the other sub-continent country, India has established a big market for its fruits in the USA. Vast opportunities exist for Pakistan too. Japan is also another important market; however as mango flower is very attractive to insects flies and bacteria both the countries exercise very strict quality certification and HES standard for imports. There is need to upgrade the product to meet international quality food standards.

Those who have once tasted Pakistani mango particularly expat Pakistanis living in the USA/Canada and the Far East look out for the Pakistani mangoes on the fruit shelves of super markets where it is non-existent. Even Pakistani mango is not found in the super stores of the Middle East where it is in great demand and supplied as well, but not to the super/chain stores, which require specified quality treatment which we hesitate to do.

Since the local demand is high and Pakistani mango is being exported to around 60 countries of the world, the production of mangoes is steadily growing. The total cultivated area is reported to be 166,200 hectares. According to the data from FAO, Pakistan is ranked 7th in the plantation area of mango (including guava). Mango season starts from May and can be stretched up to September.

The major players in world mango trades are India, Mexico, Brazil, Pakistan, Peru, Netherlands, Ecuador, Philippine, Belgium and Cote d'Ivoire. This is an astonishing fact that the United States of America is the leading country in mango consumption and demand with a figure of 292,377 M. Ton followed by Netherlands, UK, UAE, Saudi Arabia, Bangladesh, France, Germany, Belgium, China and Hong Kong.

To enter into the export domain of USA and Japan, exporters require a high level of entrepreneurship, market demands, awareness of processing packaging techniques and plant technologies, adaptation to modern refrigeration methodologies, and conforming to quality standard set out by different importing countries for import of

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EXPORT NEWS 01/2011 mangoes. Incidentally the major importing countries like USA, Japan, UK and Europe all have set out different criteria. Although Pakistan and India are alike in harvesting techniques; however India as the number one recipient of FDI in R&D has been able to introduce standardized processing, packaging, transportation, and in applying requisite mango treatment techniques. Their inspection / survey systems done at pre-harvest orchards at packaging level together with pre-processing inspection, pre-clearance quarantine inspections and, phytosanitary certification systems have enabled India to dictate market dynamics and global pricing of mangoes. When we look at the mango industry in Pakistan, lot is required to be done. In Pakistan, the post-harvest wastage of fruits and vegetables is over 30%, and there is also lack of quality packing houses.

The Trade Development Authority of Pakistan (TDAP) has managed to get the project of setting-up of a mango packaging house, and cold storage (common facility centre) at Nawabshah approved by Export Development Fund. At this point in time, the feasibility of the project has been assigned to a renowned consultancy firm. The major scope of processing activity will include picking, de-sapping, washing, grading, ripening, storage and refrigerated transport.

The other important issues are the treatment method such as:-

1. Radiation Treatment 2. Hot Water Treatment (HWT 3. Vapor Heat Treatment (VHT)

For import into Europe, palletizing is normally preferred but since it requires a larger space therefore Pakistani exporters are hesitant to increase overhead cost. The mango exporters normally supply to the individual buyers from ethnic Asian community under a low price range and they do not go for displaying in the supermarkets due to extra efforts / finances involved. Similar is the case in the Middle East. The requirement in the USA market is radiation, and it is learnt that one project based in Lahore has installed the radiation plant and may start export to the USA soon.

What is required to be done is adequate education for mango growers who should be ready to get fruit sampling tested at the right stage of harvest to determine maximum pesticide residue limit and to assess the incidence of fruit pest especially fruit flies. In the next stage the harvested fruit needs to be kept in disinfected and clean ventilated plastic crates, and care should be taken to avoid contamination of fruit with soil by keeping clean plastic sheet / craft paper spread on the ground. It is also necessary that the workers adapt to the hygienic practices during harvesting, segregating and packaging fruit.

After series of discussion with Japan, both Governments are now at the final stage of agreeing to lift the import ban by Japan and start Pakistan's export of mango to Japan shortly under certain condition such as VHT operations to be installed for the quarantine procedures at this time. Many of the supermarkets and

chain stores in Europe demand GAP ISO 22000 certification to ensure quality of food is according to global standards. There are only few mango growers in Pakistan who have managed to get global GAP certification with the help of Agribusiness support fund. Pakistan needs to take many initiatives to claim a reasonable share in the world mango trade of more than 1.2 million tons. It may be important to point-out that Mexico mango fruit production almost equals Pakistan but its share is much higher in global trade.

The mango industry needs VHT plant as a precondition for export to Japan; the certification is equivalent to US certification, as well VHT uses high humidity vapor to heat the fruit slowly to a flesh temperature of 47 degrees Celsius. The fruit must be held at this temperature for 25 minutes to satisfy the quarantine protocols for each country. After heating, the fruit is cooled slowly and then packed into cartons with mesh covering ventilation spaces to prevent infestation by fruit fly and other quarantine pests.

Source by:

Ms. Shahida Qaiser, Director

Trade Development Authority of Pakistan

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EXPORT NEWS 01/2011

Market Intelligence/Surveys Report (July ~ September 2010)

i) China's Textile Industry Enterprises in Difficulty:

On 25th September 2010, China's cotton price index hit RMB 20,000/ton, up to RMB 20,236/ton, which has established the highest record for the past 10 years. In order to deal with the cotton shortage and price boom, China Reserve Cotton Management Corporation announced on the same day selling cotton reserves of 20,063 tons from 12 warehouses in 7 provinces. This is the 33rd times for selling cotton reserves since August 10, 2010.

During the financial crisis, the China's textile industry has suffered RMB appreciation, tightening of money supply and reduction of refund tax. Now the industry is going through hard times because of raw material price increase or even shortage of supply. Besides, many local governments have implemented the measure of switch-out and power cut in large-scale to achieve the target of "energy saving and pollution reduction". As major power usage industry, textile enterprises have been included in the range of switch-out and power cut program.

Many industry insiders believe that the textile industry will face reduction of production or even stopage. Many textile enterprises have again been in very tough times.

Price of Cotton increased by 20% during last week of September, 2010. This trend will transmit to downstream companies soon. The textile enterprises will face huge pressure.

The Industry and Information Ministry statistics show the profit of the textile industry has increased by 61% compared with same period of last year. However this is just a flash in the pan. Under the pressure of cost and power limitation, the textile industry is facing the trend of climbing at the beginning and then falling down.

Currently the major problems that are threatening the textile industry are the cost of the material and the quantity of

supply. Recently, the monitored cotton price has displayed that the price has increased very quickly from RMB 17,000/ton to RMB 20,000/ton, which has pushed textile industry under tremendous pressure.

There are several reasons that have caused the increase in cotton prices:-

Firstly, the price of cotton has been in a slump for year of 2008, which has stricken the confidence of cotton planters. Therefore, the planting acreage decreased. According to the report, in year 2009, China's cotton output was 6.4 million tons which is 1.1 million tons less than year 2008, a decrease of nearly 15%.

Secondly, due to the climatic disasters last year, the production from major cotton planting areas such as Xinjiang have reduced by a quarter, further aggravating the imbalance of supply and demand. Meanwhile, the international cotton prices have also been increasing, as India suspended the export of cotton at beginning of the year.

Thirdly, another major reason for the price hike in cotton is China's textile Industry which continues to recover after the stabilizing status in the second half of last year. During the Jan - Feb 2010, the domestic cotton yarn output increased by 26.52%, a large margin over the same period of last year. Enterprise operating rate and order situation is far better than that of the same period last year.

Led by the cotton prices, the chemical fibers price has also appeared by with significant increases.

Currently China's textile industry is facing not only the price of cotton increase, but the next step the industry will encounter is the problem of shortage of cotton supply.

According to the forecast of the experts from the Institute of Chinese Academy of Cotton, even though the cotton growing areas have increased by more than 10 million acre on the basis of the existing 80 million acre, China's cotton annual imports should reach 4.5 million to 5.5 million tons to achieve a balance in supply and demand. However, by then the external dependence on cotton will rise to 36% to 40%. The

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EXPORT NEWS 01/2011 powerful Chinese textile industry has entered the strategic cotton shortage period.

However the downstream garment industry is still maintaining an optimistic attitude and does not know the risk is drawing closer.

Recently released by China Textile Industry Association, the report year 2009 - 2010, China's Textile and Clothing Enterprises' Competitiveness Evaluation Report top 10 garment industry enterprises have achieved highest average profit by up to 10.46%, top 10 knitting industry enterprises have achieved the second place by average profit of 10.36%.

The reason of garment and textile enterprises earning big profit is because the price of raw material was low by last half year. The materials used now by many enterprises were purchased earlier, which has created a good profit space in the first half of this year. Now there will be many uncertainties.

In order to ensure the sustained development of China's textile industry, the Industry and Information Ministry is formulating macro policies to protect the textile industry. The thrust of the policy will be on reduction of taxes to help textile enterprise's sustainable development.

ii) Buying behaviors of China's New Consumers:

Recent survey reports about China indicate that the Chinese consumers are increasingly behaving like their counterparts in the developed world. They are becoming more demanding and pragmatic than ever beyond basic concerns about product features as their purchasing power increases to newer limits. They are willing to pay for better value and quality and are spending more time researching and are exploring product nuances.

(a) Chinese Consumers Focus on Value:

Chinese consumers remain brand conscious but, unlike shoppers elsewhere, they focus on value so intensely that brand loyalty is often secondary. The needs or interests of their families have greater importance for them than for their

counterparts in the developed world. Word of mouth has become a more significant source of product information than it is elsewhere, largely to fast- growing use of the Internet, which Chinese consumers see as a credible information source.

(b) Chinese Consumers Prioritize Purchases:

China's consumers prioritize purchases across different product categories by trading off among them: the Chinese maximize their buying power by spending more in the categories they care about most and less in others. Also, the size and reach of China's far-flung markets mean that any trend's impact may vary from place to place, depending on local circumstances.

These trends bear witness to a transformation in the behavior of the Chinese as they develop into some of the world's most complex consumers. China is now the planet's second-biggest economy, after the United States, and its consumer sector may be the healthiest of any major country. In the past, consumer companies could enter China with their existing products, strip them down to basics, and then sell them at low prices throughout the country, thus getting advantage of China's double-digit consumption growth. Today, local consumers, like those in developed markets, appreciate and demand better products. Many companies that have struggled to find a niche in China may therefore now find a market for their products and attract partners. And the companies that have relied on low-cost, low-quality business models may end up on the losing end of trade-off decisions and could require a shift to value.

(c) Chinese Consumers Shop Frequently:

A recent survey report reveals that traditionally Chinese consumers have shopped about five times a week more often than their US counterparts, but their average basket size has been only a quarter of the US equivalent. New research has found that shopping frequencies were declining and basket sizes growing. Overall, in China's home and personal-care category, the number of weekly purchasing trips fell from 0.6 in 2008 to 0.5 in 2010; the average basket size rose from RMB 18.42 in 2008 to 24.10 in 2010.

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EXPORT NEWS 01/2011 The trend toward fewer but more

costly shopping trips reflects the Chinese consumer's convergence with developed-world norms. One reason for this change is that Chinese shoppers are increasingly attracted to modern retail formats such as hypermarkets, which offer a broad selection of attractively priced goods of consistent quality. Also, the Chinese have more money than they did and can spend more on each shopping excursion, so they don't have to waste time making multiple trips to stores. This finding suggests that as the Chinese consumer's quality of life improves, time becomes more valuable.

(d) Chinese Consumers Treat Stopping as Entertainment:

One unusual aspect of the evolving behavior of Chinese consumers is their enthusiasm for shopping as entertainment: families transform shopping trips into fun days at the mall or hypermarket. In response to the survey, some 73 percent said they regarded shopping as a leisure activity, 45 percent identified it as one of their favorite pursuits, and just over half said it was among the best ways of spending time with the family. Those numbers are greater-by an order of magnitude-than those for consumers in the West. Chinese consumers often shop without any intention of buying. Sometimes they are window-shopping or comparing prices. At other times, they may be shopping' as a sport, competing with friends to find the best deals.

(e) Chinese Consumers Tastes are Refining:

For years, Chinese buyers have regarded a product's functional attributes-does it work reliably or taste good?-as the most important buying factor. That's still true, but recent survey also found a shift toward more sophisticated criteria. Flat panel-TV buyers; for example, are now concerned not only with picture quality but also with aesthetic appeal or innovative features. Purchasers of laundry detergent increasingly demand a "good scent" (up to 61 percent this year, from 40 percent in 2008) and "appealing package design" (28 percent today, compared with 16 percent in 2008). As in other parts of the world, this development reflects a transition to an

environment where consumers have the means to demand more than basic product features, and catering to refined tastes is increasingly the norm.

(f) Chinese Consumers are Becoming More Health Conscious:

Nonetheless, a local perspective informs purchase decisions. After a spate of food safety scandals, Chinese consumers, like their counterparts in the developed world, have become more health conscious. Much more than elsewhere, fear of possible contamination has driven a broader concern about unsafe products, especially everything used by children (food, beverages, toys, and apparel). As a result, Chinese mothers have become among the most sophisticated in the world at looking for materials or ingredients they deem potentially harmful for their children.

(g) Chinese Consumers are Becoming Brand Conscious:

One tenet of Chinese retailing is that consumers are extremely brand conscious: 45 percent believe that higher prices correspond to better quality, compared with just 16 percent in the United States and 8 percent in Japan. Likewise, far more Chinese consumers than shoppers elsewhere are willing to buy more expensive branded products.

(h) Chinese Consumers are Pragmatic as well;

Chinese consumers are extremely pragmatic, however, so they base purchase decisions on more than just branding. Indeed, the fact that Chinese consumers are conscious of brands does not necessarily mean they are loyal to them. While consumers tend to gravitate toward the biggest brands, the assessment of relative value offered by a handful of competing products is often the basis of choice. Recent survey showed that 23 percent of shoppers in China would go out of their way to buy from stores that offered the best prices, compared with 18 percent in the United States and 12 percent in Japan. While quality remains a critical consideration, value is the most important one.

(i) Chinese Consumers First Resort to Budgeting of Purchases:

Chinese shoppers' first budget for purchases, then compiles a shortlist with a

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EXPORT NEWS 01/2011

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handful of specific brands, and finally ponders to determine the most appealing one. The decision often involves significant research, perhaps conducted in leisure time window-shopping. Since consumers generally make the final purchase decision in stores, promotions and ads in their premises are still effective to tip the balance toward particular brands. In addition, promotions often lead shoppers to make impulse purchases as they seek to maximize value by stocking up on perishables.

(j) Chinese Consumers Trade Off for Seven Products Categories:

New survey found significant trade-off activity in seven product categories. More than 70 percent of trade-up demand for dining out and 50 percent for alcohol come from white-collar men who want to improve their standing with clients or colleagues and trade down on personal-care and packaged-food and snacking products to balance their overall spending. Some 80 percent of trade-up demand for higher-quality clothing, shoes, and accessories came not from high-income "fashioners as" but from lower-middle-income consumers looking to impress job interviewers or advertise their ascent from the working to the consumer class. In each case, trade-down decisions in three to four product categories balanced increased spending.

(k) Chinese Consumers Adopt New Techniques to Buy:

Chinese consumers have adopted various techniques to help them decide which products to buy. Online comparisons or reviews are increasingly important research tools for younger audiences and for the middle class and above-the Internet had about 420 million users in mainland China by June 2010. These trends are broadly in line with consumer behavior throughout the world.

In recent survey, 56 percent of Chinese consumers said they regarded online advertising as credible, up from 29 percent in 2009. Similarly, 70 and 67 percent of Chinese shoppers said they found retailers' and manufacturers' Web sites, respectively, credible. (In the developed world, by contrast, consumers prefer to get product information from third-party sites.) The fact that online information is so highly regarded in China makes the Internet extremely important for shaping consumer opinion. On average, 25 percent of mainland shoppers said they never buy a product without first checking the Internet, compared with half that percentage in the United States. For big-ticket items, the proportions can be significantly higher in China, approaching 45 percent for autos.

(I) Chinese Consumers do more Research Before Purchasing:

Chinese consumers do much more research before purchasing a product than average consumers in the developed world do, so middle-class consumers often take a long time to make decisions, if only because some things can cost more than their monthly income. In a survey on PC purchases, for example, Chinese consumers said they might take three to six months to buy a computer and visit a store three to five times.

(m) Chinese Consumers Are Becoming More Like Consumers of Developed Countries:

One of the clearest messages from recent survey is that as Chinese consumers become more like their developed-market counterparts, they are also creating a distinct identity. They have not only distinctive tastes and priorities but also unique ways of choosing and buying products. As new offerings emerge and more people in China find themselves, with significant discretionary income and choices, consumer product companies must adapt their strategies to capture the opportunity.

Source:

Consulate General of Pakistan, Chengdu - China

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IMPORTERS AND EXPORTERS OF THE REPUBLIC OF MALDIVES

Name & Address of Store Contact Item

AAA & Trading Company G, Neem, Majeedheemagu, K. Male'

(960) 332-4933

Importers & Exporters, Resort Operators, Shipping Companies & Agents, Trading Companies, Travel Agents & Tour Operators

Alcyon Trading Agency No.2 Flooniya Magu, M, K. Male'

(960) 332-2627

Importers & Exporters, Trading Companies

Art Mart # 02-24 S. T. O Trade Centre, M, Orchid Magu, K. Male'

(960) 332-7571

Art & Craft equipment & Materials, Artists -Fine Arts, Creative Arts & Craft , Dealers, Frames & Framing Services, Importers & Exporters

Bina Enterprises Pvt. Ltd S. T. O Trade Centre, 2nd Floor, Orchid Magu, K. Male'

(960) 331-6335

Canned Foods, Food & Beverage Suppliers, Frozen Food, Fruit & Vegetable Wholesalers, Ice Cream Supplier, Importers & Exporters, Resort & Hotel Suppliers

Business Asia H, Vihakekuri, Filigas, K. Male'

(960) 331-2972, Employment Agencies, Fright Forwarders, Importers & Exporters, Travel Agents & Tour Operators,

Capton Investments Pvt. Ltd M, Wooden Park, Boduthakurufaanu Magu, K. Male'

(960) 333-5554

Air Conditioning Equipment, Cold Storage, Cold Storage Repair & Maintenance, Compressor Services & Parts Importers & Exporters Marine Equipment & Supplies, Refrigeration & Air Conditioning Services, Refrigeration & Air Conditioning Supplies, Refrigerators & Freezers, Workshops

Dhaan Group of Companies Pvt. Ltd M, Vaijehey Uthuru, Chambeylee Magu, K. Male'

(960) 336-2796

Fishing Products. Agricultural Equipment & Supplies, Construction Companies, Engineering Services, Importers & Exporters, Taxis & Transport Services, Travel Agents & Tour Operators

Dhirham Travels & Chandling Co. Pvt. Ltd., Ma, Moorithi Building No.5, 3rd, 4th, 5th Floor, Chandhanee Magu, K. Male'

(960) 332-8209

Airport Handling Freight Forwarders, Importers & Exporters Resort & Hotel Suppliers, Resort Male' Offices, Ship Chandlers

Dhonkeyo Enterprises Ma, Seeraazeege, Seeraazee Goalhi, K. Male'

(960) 331-8793

Construction Companies, Importers & Exporters,

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Dial Services Pvt. Ltd. M, Orchid Magu, K. Male'

(960) 331-3130

Importers & Exporters, Taxis & Transport Services

Dial Trade & Travel Pvt. Ltd, M, 2 upon 42, Salma Store, 1st Floor, Orchid Magu, K. Male'

(960) 331-5002

Agricultural Equipment & Supplies, Cosmetics & Toiletries, Fertilizers –Retail, & Dealers, Pharmacies, Plants, Pottery and Fertilizer Products, Skin Care, Trading Companies, Travel Agents & Tour Operators

Ensis M, West End, 3rd Floor, Handhuvaree Hingun, K. Male'

(960) 331-4907

Fish Wholesalers, Importers & Exporters

Ethic Arts M, Gulhee Easa Kaleyfaanu Alimaniku ge, Shop No.1, 4th Floor, K. Male'

(960) 331-4100

Computer Networking & Cabling, Employment Agencies, Importers & Exporters

Evening Store M, Fehifunage, Riyaasee Hingun, K. Male'

(960) 332-2991

Convenience Stores, Food & Beverage Suppliers, Importers & Exporters, Wholesalers

Expo Investment Pvt. Ltd. Ma, Javaahiriyya, Chandhanee Magu,

(960) 330-2661

Importers & Exporters

Fair Cargo Trade G, Coolbreeze, Bodurasgefaanu Magu, K. Male'

(960) 330-6959

Importers & Exporters

Formax H, Philadelphia, Lonuziyaaraiy Magu, K. Male'

(960) 333-6935

Computer Games, Computer Networking & Cabling, Computers Peripherals & Accessories - Dealers Computer Repairs, Computers Software & Hardware – Retail, Importers & Exporters

FW Construction Pvt. Ltd. M, Dhiguthiyara, Javaahiru Magu, K. Male'

(960) 332-5720

Construction Companies Contractors – Building, Importers & Exporters

Genic Marketing Services Pvt. Ltd., M, Sumbulaa, Fareedhee Magu, K. Male'

(960) 332-0660

Importers & Exporters

Global Cargo Care H, Seesanfaage, 1st Floor, Janavaree Magu, K. Male'

(960) 790-0713

Importers & Exporters

Global Reach Maldives Pvt. Ltd., M, Ahigasdhoshuge, Fareedhee Magu, 7th Floor, K. Male'

(960) 331-7040

Food and Beverages, Importers & Exporters

EXPORT NEWS 01/2011

13

Greenway Maldives Pvt. Ltd., S. T. O Trade Center, 2nd Floor, M, Orchid Magu, K. Male'

(960) 775-0545

Construction Companies, Importers & Exporters, Travel Agents & Tour Operators

Hazaash Fihaara M, Orchid Magu, K. Male'

(960) 332-5957

Importers & Exporters, Souvenir Shops

Heavy Load Maldives Pvt., Ltd., H, Jazeera Building, 9th Floor, Boduthakurufaanu Magu, K. Male'

(960) 333-2070 Auction Rooms / Auctioneers & Valuers, Boat Builders, Boat Dealers, Boat Repair & Maintenance, Boatyards, Bonded Warehouse, Builders & Contractors, Building Materials, Bunkering, Concrete Repairs, Construction Companies, Crane Hire, Services & Maintenance, Importers & Exporters, Island Transport - Cargo & Passenger, Landscape Architects, Marine Consultants & Services, Motor Vehicle Importers & Barges, Welding & Metal Works, Workshops

Herbline M, Fareedhee Magu, K. Male'

(960) 333-4652

Aromatherapy Products & Services, Beauty Products and Supplies, Candles, Cosmetics & Toiletries, Gift Shops, Health & Fitness Products, Health Care Products, Herbal Products, Importers & Exporters, Nutritionists & Dieticians, Spa Products

Honey Comer Ma, Maaveyo Magu, K. Male'

(960) 332-3438

Convenience Stores, Importers & Exporters

Hussein Abdulla & Bros (M.H.A) Ma, MHA Office, 1/28, Chaandhanee Magu, K. Male'

(960) 331-0940

Cosmetics & Toiletries, Diving Equipments, Food & Beverage Suppliers, Ice Cream Supplier, Importers & Exporters, Perfumes, Trading Companies, Wholesalers,

Ideal Trade Ma, Fanvai, Majeedhee Magu, K. Male'

(960) 333-4584

Importers & Exporters

M.H.A Baazaar Ahmadhee Bazaar, Boduthakurufaanu Magu, K. Make'

(960) 333-6895

Convenience Stores, Importers & Exporters, Wholesalers

Continue…

Source: Government of Pakistan Ministry of Commerce

Islamabad

EXPORT NEWS 01/2011

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Trade Development Authority of Pakistan, Government of Pakistan has issued the

following Tenders. The complete details are as under: -

BANGLADESH Ministry of Power Energy Mineral Resource power Division The Director, Directorate purchase BPDB, Dhaka Bangladesh power Development board Dhaka Wapda building 9th floor motijheel c/a Dhaka-1000. Tel: 88-02-9550532, 7120069 Fax: 88-02-7126151

Power, Energy &Mineral Resource 33/11kv, 10/134/vA Power Transformer 03 Nos.

Closing Date: 27th January 2011

SRI LANKA State Pharmaceuticals Corporation of Sri Lanka P.o.Box: 1757 75, Sir Baron Jayatillake mawatha Colombo 1, Sri Lanka Tel: 00-94-11-2391538, 2326227 Fax: 00-94-11-2446204, 2320356-9 E-mail: dgmcomm@spc.lk

Pharmaceuticals items Items for the Department of Health Services Vaccine for Swine in 10 dose vials as freezed

Closing Date: 20h January 2011

SRI LANKA State Pharmaceuticals Corporation of Sri Lanka P.o.Box: 1757 75, Sir Baron Jayatillake mawatha Colombo 1, Sri Lanka Tel: 00-94-11-2391538, 2326227 Fax: 00-94-11-2446204, 2320356-9 E-mail: dgmcomm@spc.lk

Surgical Items for the Department of Health Services Open wove bandage BP

Closing Date: 18th January 2011

The above tender documents are also placed on TDAP Website www.tdap.gov.pk on the date of receipt. Tenders & enquiries are also published in the daily Business Recorder on the next day of receipt.

EXPORT NEWS 01/2011

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EXPORT NEWS 01/2011

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Dear Reader,

The Prime objective of Export News is to help you maximize your export by providing updated

information about export related issues. Although we make every effort to provide the best

possible service, I am sure that there is room for improvement. In this regard I need your

feedback and would truly appreciate if you could take a few minutes out of your busy

schedule to fill in the following and fax it back to me. May I assure you that we value your

advice and will read it with care.

Company Name :

Contact Person :

Address :

Tel / Fax / Email :

Subscriber for : Last 3 Years 5 Years 10 Years More than 10 years

The bulletin Contents : Very Helpful Helpful Normal Not Helpful To help increase exports : Highly Effective Effective Not useful

Quality of Presentation : Excellent Good Normal Not good

Most Useful Part : Export News Market Reports Enquiries

Delivery Time : Within 2 days 4 days one week Comments / Suggestions for further improvement: (please do suggest)

I thank you for your support and help. Anis Alam Saeed

Director (I&C) Trade Development Authority of Pakistan The form may be sent back through fax or mail at the following address:

Trade Development Authority of Pakistan Block -A, 5th Floor, Finance & Trade Center, Karachi. Tel: 99207214 Fax 99206474 Email: tdap@tdap.gov.pkURL: http://www.tdap.gov.pk

Note: All TDAP telephone nos. in Karachi and Lahore, now start with 99.

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HEAD OFFICE Trade Development Authority of Pakistan Government of Pakistan, (Ministry of Commerce) 5th Floor, Block-A, Finance & Trade Centre, P.O. Box No. 1293, Shahrah-e-Faisal Karachi-75350, Pakistan. UAN: 111-444-111 PABX: (92-21) 9206487-90 FAX ON DEMAND: 111-EOV-PAK-111-372-725 E-mail: tdap@tdap.gov.pk URL: www.tdap.gov.pk

Chief Executive Ph: 92-21-9206462 Ph: 92-21-9202719 Fax: 92-21-9206461

Secretary Ph: 92-21-9206484-85 Fax: 92-21-9206497

D.G. (HR, F&A): Ph: 92-21-9206867 Fax: 92-21-9207206 D.G. (ESM): Ph: 92-21-9201501 Fax: 92-21-9206474

D.G. (GRMD): Ph:92-21-9201526 Fax: 92-21-9201527 D.G. (CAC): Ph: 92-21-9206806 Fax: 92-21-9202713 Administration Fax: 92-21-9207206

REGIONAL OFFICES

ISLAMABAD: Director Ph: 92-51-9204393 Trade Development Authority of Pakistan 1st Floor, 26-D, West Kashmir Plaza, Blue Area, Islamabad. Tel: 92-51-9212174, 9207642, 9207348 Fax: 92-51-9201736, 9201596, 9205996 E-mail: tdapisb@ntc.net.pkUAN No. 92-51-111-444-111 QUETTA Director Ph: 92-81-9202562 Trade Development Authority of Pakistan Shahrah-e-lqbal, Quetta. Tel: 92-81-9201109, 9202491 Fax: 92-81-9202053 E-mail: tdapquetta@yahoo.com, qta.helpdesk@tdap.gov.pk

LAHORE: Director General Ph: 92-42-9230652 Trade Development Authority of Pakistan 62 Garden Block, Garden Town, Lahore. Tel: 92-42-9230640-51 Fax: 92-42-9230608, 9230609 E-mail: Ihr.helpdesk@tdap.gov.pk UAN: 92-42-111-444-111 Karachi: (sindh region) Director general Ph: 92-21-99230481, 99230479 Trade Development Authority of Pakistan Plot # CD-3 Block 14, Behind Civic center, Gulshan-e-Iqbal , Karachi E-mail dr.usman@tdap.gov.pk

PESHAWAR: Director General Ph: 92-91-9217120 Trade Development Authority of Pakistan Plot No. 24, Phase V, Hayatabad, Peshawar. Tel: 92-91-9217121-25, 9217536-37, 9217244 Fax: 9217126 E-mail: tdap.pesh@yahoo.com

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SUB REGIONAL OFFICES

FAISALABAD: Director Ph: 92-41-9210202 Trade Development Authority of Pakistan Ayesha Chock, Public Building Area, Gulistan Colony No. 2 Sheikhupura Road, Faisalabad. Tel: 92-41-9210202, 9210157 Fax: 92-41-9210204 E-mail. tdapfsd@fsd.comsats.net.pk, tdapfsd@tdap.gov.pk HYDERABAD: Deputy Director: Ph: 92-22-9200172 Trade Development Authority of Pakistan 18/A, Govt. Officer's Residence Colony, (GOR) Hyderabad. Ph: 92-22-9200172 Fax: 92-22-9200156 E-mail: tdaphyd@yahoo.com SIALKOT: Director Ph: 92-52-9250081 Trade Development Authority of Pakistan Allama Iqbal Town Defense Road, Sheikh Fazal Elahi Street, Sialkot. Tel: 92-52-3560429 Fax: 92-52-3250135 E-mail: tdap.skt@gmail.comEIAC: tdap@skt.comsats.net.pk

GUJRANWALA: Assistant Director Ph: 92-55-9200138-39 Trade Development Authority of Pakistan 20-E, Satellite Town, Pasroor Road, Gujranwala. Tel: 92-55-9200138-39 Fax: 92-55-9200140 E-mail: tdapguj@braln.net.pk MUL TAN: Director Ph: 92-61-9210171 Trade Development Authority of Pakistan 97-A, Gulgasht Colony, Multan. Tel: 92-61-9210171-74 Fax: 92-61-9210172 E-mail: mul.helpdesk@tdap.gov.pk ABBOTABAD: Assistant Director Ph: 92-992-380203 Trade Development Authority of Pakistan 764/41, P.O. Ayub Medical College, Main Mansehra Road, Mandian, Abbotabad. Tel: 92-992-380203 Fax: 92-992-380181 E-mail: atd.helpdesk@tdap.gov.pk Gilgit: Assistant Director Ph: 92-5811-491290 Trade Development Authority of Pakistan Director Banglow No. 344,Rose villah-II, Riza Road, Khomar Gilgat E-mail gil.helpdesk@tdap.gov.pk

SWAT: Assistant Director Ph: 92-946-728553 Trade Development Authority of Pakistan Gul Kada, Saidu Sharif, Swat. Tel: 92-946-9240301 Fax: 92-946-9240302 E-mail: tdapswat@yahoo.com MIRPUR (Azad Kashmir): Assistant Director Ph: 92-58610-35596 Trade Development Authority of Pakistan 63-F-1, Mirpur Azad Kashmir. Tel: 92-58610-35596-39158 Fax: 92-58610-35585 SUKKUR: Assistant Director Ph: 92-71-9310536 Trade Development Authority of Pakistan Hall No.5, Commercial Building, Parsi Colony Road, Sukkur. Tel: 92-71-9301536 Fax: 92-71-9310537 E-mail: SK.helpdesk@tdap.gov.pk Gwadar: Deputy Director Ph: 92-333-2437422 Trade Development Authority of Pakistan Phase-I Block –K/39, New town, Airport Road,Gwadar E-mail gwd.helpdesk@tdap.gov.pk nadeem_tdap@yahoo.com