Supported with funding from

@ Trade Facilitation Office Canada 2013

Exporting to CanadaTFO Canada

@ Trade Facilitation Office Canada 2012

TFO Canada services

TFO Canada mandateTFO Canada confronts the challenge of global poverty by promoting sustainable economic development through export information, advice and contact.

We facilitate access to the Canadian marketplace and share Canadian trade expertise for the benefit of smaller exporters in developing countries.

TFO Canada: BackgroundHistory:• Created by Canadian government in 1980• Since 1985 operating as a non-profit NGO• Private sector oriented Board of DirectorsClients:• Developing country exporters, especially SMEs• Trade support institutions in partner countries• Canadian ImportersFunding:• Department of Foreign Affairs, Trade and Development

Canada • Partner governments and other donors(World Bank, IDB)• Cost sharing by participants, partners, Canadian corp.

TFO Canada services: Information• Content rich web based service on how to access the

Canadian market: www.tfocanada.ca• Exporting to Canada Handbook• Over 20 sector-specific market studies• Used by over 6,000 registered

exporters from over 100 countries• Content served in English, French and Spanish• Approximately 3,000

visitors per month• Quarterly Export to

Canada e-Newsletter

TFO Canada: Information/Promotion

• Once Jordanian companies register on TFO web site:

www.tfocanada.ca will benefit from (at no cost):

Information: Handbook on Exporting to Canada, market report by sector, links, TFO Export News newsletter

Promotional Match-Making Services:Export offfer published en ImportInfo ( sent to aprox.

1400 registered Can importers)Registration in the Supplier Database

Foreign suppliers page

TFO Canada Services: Advice• Trade Capacity Building Projects

– Exporter Training and Coaching– Export Packaging/Product Design/Adaptation– Foreign Service Officer Training (Trade & Investment)

• Trade Missions and Trade Shows• MBA Market Entry Studies: University of

Concordia, Wilfrid Laurier University and the University of Ottawa

• Market Intelligence Reports

Recent projects:– Home décor: SIDIM and Canadian Gift and

Tableware Association CGTA Show - Haiti– Food Sector: SIAL and CPMA Trade Shows– Canadian Buyer Missions and Exporter

Mission– Peru– CATRTA Trade Information, Advisory and

Market Contact Activities: Peru, Colombia and Honduras (FTA benefits awareness)

– Jordan – no current program but Priority Country with possibilities for future projects

The CanadianMarket

The Canadian Market

• Second largestcountry in the world

• Small, concentrated population

• Six market regions

• 10% size of U.S. market

Introduction to Canada

BritishColumbia

The Prairies

Ontario

Quebec

The North

AtlanticCanada

Total population (Census 2011): 33.4 millions

The Canadian Market

• 60% of Canadians live in Ontario and Quebec

• 80% Urban

• 90% of Canadians live within 160 Kms of the United States border

Canadian Population

BritishColumbia

The Prairies

Ontario

Quebec

The North

AtlanticCanada

Atlantic Provinces:Québec:Ontario:

Prairies Provinces:British Columbia:

The Territories

MillionMillionMillionMillionMillionMillion

2.37.9

12.85.84.41.0

Canadian Market

• Low Population Density (3.5 per Sq. Km) but:

• 80% urban

• 50 % concentrated in 4 major urban areas:• Toronto y área (6.7 M)• Montreal y área (3.7 M)• Vancouver (2.7 M)• Calgary – (2.2 M)

Market Concentration

Source: Statistics Canada – census population 2006

The Canadian Market

• Can economy highly dependent on foreign trade-45%of GDP• Imports makes 30% of Canada’s GDP• 11th largest importer in absolute $ value ($ 475 B in 2012)• Per capita imports double US value

• Import market open, growing and diversified, but competitive

• $CDN close to parity with $US

• High Share(20%) & Growing Immigration-impact on the import market trends=Increasing Ethnic Market=Ethnic/Mainstream

• Mature/Aging Population = important segment

• Growing demand for Natural, Organic, Health & Wellness products (consumers increasingly concerned about health and environment)

• 4 Season Market

Economic Indicators and Canadian Import Market- 2012

Source: Statistics Canada 2013; CIA World Factbook 2013

Opportunities for Jordanian exporters

• FTA benefits (tariffs removed for most products)• Most of Jordanian exports to Canada in clothing, but potential for wider range of products:• Packaged, value-added, specialty food & beverage products (e.g. premium olive oil, olives) dried fruits,confectionery, herbal teas, spices; strong demand for organic certified• Cosmetics/Bath products particularly Natural/Organic ingredients(Dead Sea products)• Building materials

Accessing theCanadian Market

Accessing the Canadian Market

How to Approach the Market Locating Buyers

• Alliances with Industry associations, Chambers of commerce

• TFO Canada• Adequate Trade shows and Trade Missions• Embassy Trade Representatives• Publicity• Promotion• Specialized Trade Publications (Grocery

Business..)

Accessing the Canadian Market

• Open but competitive market• Information is important - do your

homework• Canada market –unique (import

requirements)• Managing relations with importers-

buyers interested in long term rel.• efficient and committed supplier• Price is not always a key factor• Right distribution channels• Define your USP• Branding strategy (own brand vs priv

label)• Investing in creative marketing

Accessing the Market

Summary of Key Considerations:

• Strict packaging and labelling regulations

• Labels in English and French

• Different to the USA!

Import Requirements

Sources of InformationStandards Council of

Canada www.scc.caCanadian Food Inspection

Agencywww.inspection.gc.ca

Competition Bureau of Canadawww.competitionbureau.g

c.ca

Industry Canada www.ic.gc.ca

Foreign Affairs,Trade and Development Canadawww.international.gc.ca

Canada Border Services Agency (custom duties)www.cbsa-asfc.gc.ca

www.tfocanada.c

a

Canada Jordan FTA in force 2012

No tariffs for most of products: Provided they meet with rules of origin and documentation requirements

Most frequent and costly errors: origin and documentation (audits)Ex:Textiles - 18% duty if not eligible

www.cbsa-asfc.gc.ca/publications/forms-formulaires/

Supported with funding from

@ Trade Facilitation Office Canada 2013

Thank You!www.tfocanada.ca