expovinis brasil 2015 - merchandising

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ExpoVinis Brasil 2015 - Merchandising

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Page 1: ExpoVinis Brasil 2015 - Merchandising
Page 2: ExpoVinis Brasil 2015 - Merchandising

In April 2014 ExpoVinis Brasil presented its 18th edition of the largest wine event inLatin America, with 435 exhibitors from 15 different countries, and over 10,000 visitingbuyers over the 3-days event.

This growing recognition of the winemaking market opens up new opportunities and excellent prospects to:

- Position your brand

- Prospect for new clients

- Launch new products

For these and other reasons, ExpoVinis is the most anticipated event for the sector and the perfect opportunity for you to stand out in the market and stay ahead of the competition.

Associate your brand with a successful event with the SIAL Group's seal of quality.

THE SHOW

Page 3: ExpoVinis Brasil 2015 - Merchandising

2013's NUMBERS| EXHIBITORS

QUANTITY TOP 3 - BY REGION

91% WOULD RECOMMEND TO OTHER WINE PROFESSIONALS

87% INTEND TO VISIT EXPOVINIS 2015

72% ARE SATISFIED WITH THE QUALITY OF THE VISITORS THEY MET DURING

THE SHOW

Page 4: ExpoVinis Brasil 2015 - Merchandising

EXHIBITORS’ TESTIMONIALS

"We chose ExpoVinis to launch 'Devil's Collection' and that reflects the importance of the

show to Concha y Toro. Being in the Top Ten was another great reason for us to celebrate. An

indescribable feeling."

Daniela Rossini - VCT Brasil / Branch and Representative of Concha y Toro Group

"We achieved a 100% increase in demand at our booth. We are completely satisfied."

Fernando Zamboni – Cavino

"The expectations are very high and I'm not sure that over the three days we will have

enough drinks to serve everyone."

Celino Gregório - Importadora Barrinhas

Page 5: ExpoVinis Brasil 2015 - Merchandising

2013's NUMBERS| VISITORS

10,110 + VISITORS

96% PROFESSIONALS

87% WOULD LIKE TO RETURN IN 2015

Page 6: ExpoVinis Brasil 2015 - Merchandising

VISITORS’ TESTIMONIALS

"I have been to ExpoVinis Brasil since its second edition. Since then, every year we have

been to the event in search of new wines, producers and partners. Every year ExpoVinis

meets our expectations with its variety and its way of reinventing itself."

Miguel Vidigal - Casa Vidigal Vinhos / Brazil

"I represent Bodega Tapiz in Brazil and visit the largest wine event in Latin America to

analyze trends, new importers, producers and market movements."

Florencia Ortiz - Bodega Tapiz / Argentina

"ExpoVinis Brasil is fantastic. It is a trade show I take part in every year.

I like it a lot. There are a lot of new producers - always introducing trends, and for the

Brazilian market it is very, very interesting."

Cícero Machado - Retailer / Brazil

Page 7: ExpoVinis Brasil 2015 - Merchandising

PARALLEL ACTIVITIES

Page 8: ExpoVinis Brasil 2015 - Merchandising

Recognized as one of the most important awards on the market and fully transparent in its evaluations, Top Ten bestows award-winning wines with a seal of quality and prestige in the wine world.

A word from one of the winners:

"Top Ten 2014 was very important for us to prove that South Africa has great wines. After we won the award, a lot of professionals looked for our wine. For us, Brazil is a very important market and we want to be present."Gonçalo - DGB - Winner in the White Imported category

TOP TEN

Page 9: ExpoVinis Brasil 2015 - Merchandising

Conducted by experts, the Premium Tastings add even more to the event, providing experimental sensorial sessions with specialists and the particularities of the wines presented.

A real lesson, which develops knowledge about wine.

* Interested in lecture should pay US$ 50* On-line Registration starts in January/ 2015

PREMIUM TASTING

Page 10: ExpoVinis Brasil 2015 - Merchandising

In 2014 the business meetings had even greater investment, with major buyers coming from Argentina, Mexico, Paraguay, Peru and the United States to the largest wine event in Latin America. Over the three days of the event, about 300 business meetings were held, generating around R$ 26 million in business for the coming months.

Participating to those meetings is entirely free of charge fer ExpoVinis exhibitors.

BUSINESS MEETINGS

Page 11: ExpoVinis Brasil 2015 - Merchandising

The trade fairs are the ideal platform for companies to launch products, buildrelationships and, mainly, boost sales.

Based on this, the organizers of ExpoVinis offer an extra opportunity for exhibitors atExpoVinis Brasil, with merchandising.

Please find hereafter a description of the communication tools that offer primeexposure for your brand as a way to highlight the presence of your company at thetrade show.

It is your chance to set yourself apart from the competition and impact decision makersin the sector, combining tasting and visibility.

MERCHANDISING BENEFITS

Page 12: ExpoVinis Brasil 2015 - Merchandising

Banner on the website

BEFORE THE SHOW

Promote your participation at the event by using this space to show yourproducts and services. The website attracts more than 40,000 visitors amonth.Insertion of a banner on the trade show's website with a link to yourcompany's homepage until the last day of the event.

Format: Random – measurements to be decided.

Investment: € 2,050.00

YOUR BRAND

Deadline: December 12, 2014

Page 13: ExpoVinis Brasil 2015 - Merchandising

Logo on the online newsletter

BEFORE THE SHOW

A direct channel with over100,000 contacts, with keycontent featuring new launchesand advantages in visiting theevent.

Investment: € 1,650.00

Format: To be decided, according to the quotas sold.

YOUR BRAND

Deadline: December 12, 2014

Page 14: ExpoVinis Brasil 2015 - Merchandising

Direct contact for your brand with more than11,000 visitors, presenting businessopportunities right at the beginning of theevent.

Format: To be decided / 1 colorQuantity:20,000 units.

Credentials lanyard

DURING THE SHOW

Investment: € 8,300.00

Exclusive quotaEXCLUSIVE QUOTA

Deadline: February 9, 2015

Page 15: ExpoVinis Brasil 2015 - Merchandising

Welcome more than 11,000 visitors to ExpoVinis.Your brand will be the first to be seen by visitors and have thehighest visibility.

Size:2 m X 2 mQuantity: Exclusive quota

Welcome banner

DURING THE SHOW

Investment: € 2,600.00

YOUR BRAND

Deadline: February 9, 2015

Page 16: ExpoVinis Brasil 2015 - Merchandising

Your brand on show from the start of the event.Stand out and show your brand to all the visitors and journalists.

Banner placed at the entrance of the exhibition center Size: 4.05 m X 3.60 m

Welcome sticker

DURING THE SHOW

Investment: € 2,700.00

YOUR BRAND

Deadline: February 9, 2015

Page 17: ExpoVinis Brasil 2015 - Merchandising

Placed in the main alleys in thetrade show, highlighting yourbrand to the main buyers in thewine industry in Latin America.

Street banner

DURING THE SHOW

Investment per banner: € 550.00

YOUR BRAND

Size: 2m X 2 mQuantity: 10 units available

Deadline: February 9, 2015

Page 18: ExpoVinis Brasil 2015 - Merchandising

Your brand positioned in strategic location,which guarantees great visibility for yourbusiness.

Size: 0.80 X 1.80 m

Quantity: 10 units

Street totem

DURING THE SHOW

Investment per totem: € 700.00

YOUR BRAND

Deadline: February 9, 2015

Page 19: ExpoVinis Brasil 2015 - Merchandising

Strategic point at the entrance of the eventfor the distribution of promotional materialabout your company.

The information desk is the reference pointin the hall and has direct contact with theaudience.

Distribution of promotional material

DURING THE SHOW

Investment: € 2,250.00

Note• Customers must provide the promotional material.• Availability for up to four advertisers

Deadline: February 9, 2015

Page 20: ExpoVinis Brasil 2015 - Merchandising

Event floor plan (Large)

DURING THE SHOW

Size: 8 m X 2.70 m

Quantity: 10 units available

Investment: € 1,650.00

YOUR BRAND

Stand out even more at the trade showand use your logo to indicate the exactlocation of your booth. Visitors will seeyour brand and this will strengthen yourimage and business potential.

Logo inserted along with the location ofthe sponsor's booth.

Deadline: March 23, 2015

Page 21: ExpoVinis Brasil 2015 - Merchandising

Show your brand to 285 journalists from important publications at the press room.

Press room

DURING THE SHOW

Investment: € 1,150.00

YOUR BRAND

Size: 1 m X 1.50 mQuantity: 1 unit available

Stand out and increase your chances of getting

good coverage during and after the event.

Deadline: € 2,050.00

Page 22: ExpoVinis Brasil 2015 - Merchandising

Reinforce your brand once again,stay in the visitors’ memories,increasing the potential for post-event business.

Thank you banner

DURING THE SHOW

Investment € 1,050.00

YOUR BRAND

Deadline: € 2,050.00

Page 23: ExpoVinis Brasil 2015 - Merchandising

Your brand on the pocket map, which serves as a guide to the event -making it easier for customers to get to your booth.

Event guide

DURING THE SHOW

Quantity: 14,000 units

Investment: € 1,050.00

YOUR BRAND

Deadline: € 2,050.00

Page 24: ExpoVinis Brasil 2015 - Merchandising

Be the brand that helps show visitors the right way.

The map is positioned at strategic locations withlarge visitor circulation. It is seen by most visitors.

Format: 0.80 X 1.80 m.Quantity: 04 units.

Floor plan (Medium-sized)

DURING THE SHOW

Investment € 1,150.00

YOUR BRAND

Deadline: € 2,050.00

Page 25: ExpoVinis Brasil 2015 - Merchandising

Your brand linked to the main guide for the sector, which isconsulted by important decision makers and purchasersthroughout the year. Business opportunities which extend toafter the event.

Official Catalogue

DURING THE SHOW

Investment:

Check out the different formats and choose the best

option:

Format Price

Double page € 1,750.001 page € 1,000.00½ page € 700.002nd cover € 1,350.003rd cover € 1,350.004th cover € 1,550.00

Catalogue format14 cm (width) X 21 cm (height) + 5mm (bleed)

Circulation5,000 copies

DeadlineMarch, 21th 2014

Page 26: ExpoVinis Brasil 2015 - Merchandising

Visibility in the first contact visitors have with the event and other people whoare close to the Tietê subway station.

Staff t-shirt

DURING THE SHOW

Investment: € 3,300.00

Deadline: € 2,050.00

Page 27: ExpoVinis Brasil 2015 - Merchandising

Shuttle

SPECIAL PROJECTS

Investment: € 6,600.00

Opportunity of visibility among the visitors tothe trade show and also as external media inthe city's streets.Brand presence on the vans that will shuttlevisitors between the subway and theexhibition hall.

INCLUDES:

Promoters handing out material from the sponsor on arrival at event Magnetic sponsor logos on all the vans Shuttle service providers' uniforms with the sponsor's logo

Quantity: Depending on visitor demand

YOUR BRAND

EXCLUSIVE QUOTA

Deadline: € 2,050.00

Page 28: ExpoVinis Brasil 2015 - Merchandising

SPECIAL PROJECTS

Opportunity for sponsors to present their products and invite their key customers toguided tastings.Room available for hire during the event for one hour. The room includes audio andvideo equipment as well as wine glasses, spittoons, ice, ice-bucket, waiter.

Tasting room| Exhibitor

Investment: € 550.00

Notes:

• Clients must provide the promotional material.

• Availability of up to 12 advertisers, depending on time purchase

Total Capacity: 30 people

Exhibitors can also customize the event with banners and promotional materials.

Deadline: € 2,050.00

Page 29: ExpoVinis Brasil 2015 - Merchandising

A perfect opportunity for sponsors who want tolaunch products and have meetings during thelargest wine event in Latin America. Thecompany can include its logo on the inside andoutside of the room.

Included: audio and video equipment as well aswine glasses, spittoons, ice, ice-bucket, waiter.

VIP room

SPECIAL PROJECTS

Investment: € 16,500.00

Deadline: € 2,050.00

Page 30: ExpoVinis Brasil 2015 - Merchandising

CONTACT

For further information and payment options, please contact:

Geraldine ANDREJAC+33 (0) 1 76 77 13 97

[email protected]