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Introduction to the case

Studying the plc of

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What is plc?

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Product life cycle

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conclusion

Every product has a life cycle and everycompany focuses on extending it.

Cadbury five star is present in the market from

various decade so strategies are being madeorder extend the plc, so that customers canmake more use of products.

Re-packaging, innovating new flavors and

promotional tactics can extend the plc and theproduct can remain for a longer time in themarket.

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Thank you

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