extending your reach through the web

Extending your reach through the web

Carrie Bishop15 October 2009

FutureGov: our focus

• Community engagement– Communication– Democratic engagement– Consultation through conversation

• Collaboration– Enterprise 2.0– Joined up working within and across organisations

• Change management– Coproduction of services– Encouraging peer to peer relationships– Internalising and making use of feedback

Quick questions

Do you use the web outside of work?

1 Build your own website or application2 Have your own blog3 Use social networks e.g. Facebook, Linkedin, Bebo4 Upload things to the web e.g. Photos, videos or rate and

review things on Amazon5 Get information using Google

How many of these things do you do as part of your job?

Increasingly empowered people

examples of hyper-local activity

user contributions via the web

Content

Blogs Photos Online community contributions

Wikis Audio and video

Annotations

Comments Tags/bookmarking Ratings

tools ARE cool…

to inform to communicate

to sense

tools for identifying need

hyper-local tools

tools for networking and collaborating

tools for finance and funding

Tools for campaigning

Tools for campaigning

http://www.youtube.com/watch?v=JFVkzYDNJqo

But tools are not enough!

you need to ‘be’ the web

RelaxedCollaborative

TransparentEngaging Authentic

Sharing

PersonalisedFun

Honest

Open

but where to start?

first – reach out and listen

http://www.flickr.com/photos/plug1/3598973279/

Then engage openly

trolls and mischief makers

Beware the digital democratic divide!

ONS Survey Question 2006

%

2007

%

2008

%

Not accessed in last three months 40 33 29

Never accessed 35 27 25

No household internet connection 43 39 35

http://www.flickr.com/photos/buhsnarf/2534278930/

Those figures again...

Finding solutions

Capacity and resources

so where next?

where to find us

http://futuregovconsultancy.comhttp://futuregovnetwork.comhttp://twitter.com/futuregov

[email protected]