Extreme Refresh

Tuesday, May 6, 2014

Who We Are

Over the years we have refined and narrowed our scope of ministry. We have crystalized what we do and why we do it. We know what God has called us to do, now we need a way to connect who we are to the hearts and minds of those God is calling to serve alongside us. This is Branding: Connecting our passions with theirs, communicating our vision to their hearts, visually and through written word.

Color Scheme

Our main color, Orange will anchor our new image to the past and the highlights and commentary colors will pull us forward giving everything a fresh clean look.

As we establish our brand image these colors will help us stand out visually as they will connect across all publications, online or in hand.

Using the Logo

Logo Video

Tag line

You are probably saying HOLD ON I thought our new tag line was “Experience the Expansion”.

As we worked more and more with Change hearts, Change the world as a campaign idea, we realized that it was a much stronger call to action. It better represented

who we are, what we do and most of all what we are passionate about.

We also feel it will connect with others on a deeper level, we all know God is in the business of changing hearts.

Change Hearts, Change the World

Materials In HandMaterials in hand are the visual support to

in person presentations. They include

BannersPostersRack CardsResponse Cards

Business CardsLetterheadT-Shirts

BannersBanners draw visual interest to our booth or display area when making presentations at Churches or conventions.

They will highlight one of our stories of a changed heart and invite people to ask “What is this all about?” or “Tell me this story” opening the door to invite them to become heart changers themselves.

PostersPosters featuring our heart and world against a cityscape emphasize the urban nature of our work and the scope of possible change a vibrant church plant could make. These would be given to churches as a way to promote our ministry after we have gone.

Posters featuring a “Changed Heart” offer a personal connection to the ministry

Rack CardsRack Cards give people an opportunity to “take us home”. Perfect for sticking in your bible or handing on your refrigerator as a reminder of the possibility of partnership or to pray for the ministry of Extreme.

Response Cards

Business Cards

Letter Head

T-Shirts

Expanding our Online Reach

As we move forward our online image will reflect what we present to churches, schools and conferences. When a person finds us online whether it be our Website, Facebook page, Twitter, Instagram, Linked In company page, advisement on a job board, it will reflect a cohesive image and be instantly recognizable as Extreme.

Job Boards

LinkedIn

Online Community

In Action