extremista _00

tools for togetherness extremisvery special issue milano 2010

newspaper

Since the 1st of April the roof of Ex-tremis headquarters in Gijverinkhove is covered with solar panels. The sun panels provide green power to the

(B.C.)

Extremis is proud to announce the opening of two new showrooms, in Tokyo and New York!Read more > page 13

Given its successful participation in last year’s Milan Furniture Fair, the Belgian design company Extremis will also be present at this year’s edition. At its stand Extremis will be showing a mix of new products and classics from its constantly growing product range.Its new products include the high table Abachus, a parasol called InUmbrina and the cube-shaped

by Dirk Wynants, the driving force behind Extremis. Another newcomer is Romeo & Juliet, a bench created by the designer trio Koen Baeyens, Stijn Goethals and Basile Graux. Its

greenery to any indoor or outdoor environment. As the popularity of the Sticks space dividers is still growing, Extremis is launching two new versions: Sticks Curved, a curved based version allowing you to create circles and curved lines, and Sticks Enlightened, an LED illuminated version.

Modelkits with product licences

Abachus table and InUmbrina parasol

The timeless ExTempore range is also welcoming a new addition: ExTempore Patchwork. Its hardwood strips are cut to different lengths cre-ating a beautiful tabletop pattern.

The ever innovative Belgian com-pany Extremis takes a new approach to the market and gives consumers the choice to buy an actual Extremis product or to buy the rights to make a replica of the product they desire. There are multiple reasons for this radical approach. (D.W.)Read more > page 3

© design by Dirk Wynants

Because we want to get more close with our fans, we created an internet network called Extremis Ning. It is a platform in the “Extremis together-ness” style on which we can easily communicate with Extremis lovers and the lovers can also talk to each

other. Each person has his own per-sonal page on which he can upload pictures, video’s and other fun stuff. On our Ning there is space to talk about less serious stuff and meet soul mates who really care about having fun, enjoying life, drinking beer, … (L.M.)

Curious? Join the Extremis network on extremis.ning.com

Somewhere around Valentines day we went to Bruges - the city of love & chocolate – with our Romeo & Juliet bench. We invited couples who passed by to sit on our bench and do a declaration of love to each other. Surprisingly, one of the men proposed his sweetheart …

and the answer was … YES. Another couple was on a love trip in Bruges. They met each other on the internet and were in Bruges

they saw each other in person. They kissed on every bridge and stopped by the Romeo and Juliet bench to bring their story. (L.M.)

Check the pictures and the videos on extremis.ning.com

extremis

extremista = particular - extremely - exceptional - highly - special - eccentric - greatly - ultra = extremis + revista

colofoncreative direction: dirk wynantseditor in chief: frank stekelorumdesign: laure martroye & bram coudijzer

contact & infoextremis

weegschede 39bbe - 8691 gijverinkhove

[email protected]

copyright © 2010

The ever innovative Belgian com-pany Extremis takes a new approach to the market and is offering con-sumers a choice between buying an actual Extremis product and buying the rights to make one themselves. There are multiple reasons for this radical approach.

On the one hand, it’s a test case in Extremis’ search for the ultimate ecological production system… If people can build Extremis furni-

need to be shipped.On the other hand, it’s a statement

products does not only lie in the products themselves, but that the protected creative work behind them also has its value.Right from the start, Extremis has set out to only launch products that really make a difference,

and has therefore built its structure around its creative heart led by Dirk Wynants. Dirk’s fascination for scale models has led to the concept of sell-ing model kits including the detailed

to re-create one piece of Extremis furniture. He is fully aware of the controversial nature of the idea, but he is curious to see the public’s reaction. It will for sure provoke conversation, and in case of seri-ous interest, Extremis will further explore this business model.

Dirk Wynants is even considering developing products that are easier to manufacture by a non professional. By focussing on the core business of his company – the creative work - he sees further potential for reducing the eco impact of his designs that are used worldwide. Imagine the joy a licensed EXTREMIS “tool for togetherness” can bring if you have built it with your own hands! (D.W.)

copy-right

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Dirk Wynants, founder and owner of Extremis had been looking for the perfect garden table for years. He was searching for a table that not only had to look nice, above all it had to be functional. As a real family man he wanted to optimize the time spent with his children. That’s why he wanted the benches to be adjust-able in height: it enables the children to be seated nice and comfortable and puts them on the same com-

munication level as the adults seated around the same table. And as the Wynants’ family adores inviting friends and family the dimension of the table had to be adjustable as well. Finally, as Dirk attaches much importance to sustainability, the table had to be very robust, so it could last for a lifetime, and un-countable nice memories could be remembered being spent at the table.

which combined all of these features. Fortunately. In the hot summer of 1994 Dirk and his family decided to spend their summer holidays at home because his wife Hilde was well-advanced in pregnancy. During that holidays the idea of THE round, multifunc-tional table, on which Dirk had been breeding for a while took shape. He had made some prototypes before,

was realized during that summer. Dirk produced the tables in his garage with the kind assistance of his pregnant wife. They even took care of the transport themselves. The tables were packed very carefully

clients on the roof of their car. 1994 wasn’t only the year in which their daughter Tine (on both pictures:

-erness’ was born. Who could have thought then that Gargantua would become the design classic it is nowadays? Meanwhile, 16 years passed by and sales of Gargantua are still increas-ing. The range has been extended with back rests, cushions and the InUmbra parasol and is being distributed in about 50 countries worldwide. (M.H.)www.extremis.be/gargantua

gargantua + inumbra photo remake

gargantua adjustable benches


Extremis introduces the new “Aba-chus” table, a high table with a little extra: while standing, you can lean against one of its six arms, provid-ing the minimal comfort you need to honor Bacchus with friends. The op-tional integrated ashtray prevents the

-ger brother Gargantua, the Abachus table is extremely robust and perfect to use in all seasons. The table can stay outside and you no longer have

to struggle with chairs since the

makes Abachus to the perfect street furniture, and InUmbrina is the ideal shader to combine it with. (D.W.)www.extremis.be/abachus

Abacus (latin,m.) counter or table of precious material.Bacchus (latin,m.) name adopted by the Romans for Dionysos. He is the patron deity of wine and fun. The divine mission of Dionysos was to mingle the music of the aulos and to “bring an end to care and worry”.

abachus with inumbrina

abachus optional ashtray


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In addition to the LED illuminated Sticks which were launched recently, Extremis is presenting yet another version of its famous space divider: Sticks Curved. The name speaks for itself; this version has a curved base. The various possibilities with Sticks curved are really inexhaust-ible: when combining for example 20 bases, you can create a 4 meter

well around all round shaped furni-ture.

By alternating the direction of the bases, Sticks Curved can be used to create beautiful curving lines. Their organic shape transforms your inte-rior into your personal isle of peace and calm, even if your surroundings are hectic.

This new version of Sticks clearly offers a multitude of possibilities to playfully divide up a room. Just as with the other Sticks all rods are available in different heights (120

and different colours: white, light mint colour, black, wood colour and green. The number of sticks needed

the number needed for a standard 60 x 30 cm base. For the moment it is only available in wood but other ver-sions might follow later. (L.M.)www.extremis.be/sticks

© design by Hsu-Li Teo & Stefan Kaiser


curved


enlightened

Extremis now delivers Sticks with LED lighting as well. The illumi-nated Sticks, on a base of 60 on 30 cm, can be placed separated or in line. The illuminated effect in the space and also on the ceiling is amazing. The Sticks are available in all lengths and colors. (C.V.)

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The big Alea measures 90 x 90cm and the small one 52 x 52 cm. Both sizes are available in 5 colours; white, black, ivory, beige grey and red.

Alea, one of Dirk Wynants’ latest -

erpot, but the big cube-shaped cover hides a clever system.

-pots Dirk wanted to solve a fre-quently occurring problem of large

usually great decorative pieces, but

they are very hard to move. Alea offers the perfect solution to

of a wheeled frame that carries the

this cover can easily be raised, so the wheels are free and the plant can be rolled to the desired spot. After the

can be lowered again to hide the wheelstructure and make an elegant decorative piece. (J.S.)www.extremis.be/alea

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It not only offers passers-by a comfortable place to sit and relax, but it also adds a touch of green to the environment. The bench is made of long square strips of wood. Two round holes in the seat create room

small tree. The bench seems to liter-

The Romeo & Juliet benches are perfectly suitable for both private gardens and public spaces. They add a natural touch to areas with little

or no greenery. They can also easily be integrated in larger projects. If several benches are put in line, the distance between the trees is identi-cal, creating architectural harmony.

have a nice shine. They consequently contrast beautifully with the mat wood. The benches are 320 cm long

& Juliet’ refers to the two trees. Just as Romeo and Juliet could not be with each other nor live without each other, the trees are destined to be together without being able to touch each other. (L.M.)

www.extremis.be/romeo-juliet

© design by Koen Baeyens, Stijn Goethals and Basile Graux

Patchwork, the latest addition to the timeless ExTempore collec-tion, becomes Extremis’ longest

table with it’s length of 4,5 meters. The patchwork table is made with wooden slants of different lengths which are arranged in a “patchwork” pattern. This pattern makes it possi-ble to create extra long tables. Tables of these proportions are ideal to bring big groups of people together. The longest version of the table for example easily seats 14 persons. Just like the rest of the ExTempore assortment, the Patchwork tables are

made with materials of the highest quality. The jatoba wood used for the table is a very durable and stable hardwood with an attractive reddish colour. Like all other wood Extremis uses, the selected jatoba wood is FSC

made of anodised aluminium. This makes it durable and relatively light.

this selection since aluminium is 100% recyclable. (J.S.)

FSC stands for “Forrest Stewardship Council”.FSC is an organisation that promotes responsible management of the worlds’ forests. Its main tools for achieving this are standard setting,

-ling of forest products. This offers customers around the world the abil-ity to choose products from socially and environmentally responsible forestry.

www.extremis.be/extempore

We are proud to announce the open-

Tokyo and New York!

On 24th of March Extremis’ agent for Japan, TisTou , opened a brand new showroom in Tokyo. Agents Michiko, Akko and their team organized a huge opening event to which Dirk Wynants attended as a guest speaker and as a resident cook. He regaled the Japanese audience with his favorite barbecue dishes,

the barbecue’. On the barbecue the asparagus gets a

by this yummy dish? Read the com-plete recipe here: www.extremis.be/lessonsPeople who would like to visit the showroom are welcome at the fol-lowing address:

TISTOU Tokyo3-24-3-2F AsakusabashiTaito-ku Tokyo 111-0053

Nova Distribution, our new agent for the United States and Canada will open a 120 m² Extremis showroom on the 1st of May in the prestigious Architects & Designers Building in Manhattan, right in front of Central Park and Bloomberg Tower, www.adbuilding.comNext to that, Nova has 2 other showrooms on Long Island. Want to visit the new showroom? Here is the address:

NOVA Distribution, LLCArchitects & Designers Building150 East 58th Street - 3rd FloorNY10155 New York

Both of the agents got an elaborate product training during our inter-national agent meeting in March. You bet they are more than ready to spread the Extremis word and the

extremisin the world

Between the 1st of May and the 31st of October 2010, Shanghai expects 70 to 80 million people to visit the pavilions of more than 200 partici-pating countries and organisations – a record number in the more than 150-year history of the World Expo. The theme of the World Expo is

a better existence in our cities of the future through a well-considered ur-

ban planning policy and sustainable development. The Belgian project has gained the support of more than 80 partners - companies and authori-ties, and is the host for Europe.

Extremis is proud to be one of the Belgian companies who has a part-nership with the Belgian Pavilion. At the entrance of the pavilion there will be a line-up with Gargantua & InUmbra and Abachus & InUmbrina. In addition to that, Sticks have been integrated in the Belgian Essence restaurant where 12 gourmet chefs from the different provinces will be promoting Belgian gastronomy. Finally, when you have dinner on the

terrace you will be able to seat at the ExTempore tables and chairs or the PicNik tables.

Belgium will also be showcasing some of our country’s most typical products, with highlights including:

chocolates will be handed out to visi-tors on a daily basis.

and showpieces will be displayed

and sold. Visitors will also draw lots with the chance of winning dia-monds each week

than twenty different beers

The staff of the Belgian EU pavilion, around 300 hosts and hostesses, will be wearing a design by Natan, which is collaborating with JBC to provide elegant and comfortable uniforms in red, beige and a cheerful print.

All Chinese Extremis fans can buy the collection at HN Lin, Extremis’ partner for China: HN Lin Enterprise Co., Ltd Shang-hai, No. 3758, Qi Xin. Rd.Qi Bao Town, Min Hang District201101 ShanghaiTel: +86 21 64663066E-mail: [email protected]

2010worldexpo

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Camp re son s from your country to sing around Extremis’ Qrater

extremis.be

Extremis a ent for Sweden. Re-quired skills: goodlooking + has to love beer. If you are a guy, send your resume with picture to [email protected], if you are a girl, send it to [email protected]

Weld unit to build a gargantua

Pls contact me via [email protected]

Location for Exterieur (extremis

during Interieur 2010 (International

city of Coutrai. Contact [email protected]

3 more friends M/F to occupy remaining seats on Extremis Patch-work table. Have friends, but table is really big. Will provide food for company.

Extremis collector looking forBi er arden. Lack of space because of new product launches.

M 46 y/o is looking for M/F 30-55 y/o to help building Extremis prod-uct. Have one license only, but fun will be shared.

Juliet (F) to spend time on beautiful bench.Preferably from Verona region. Dif-

Looking for nice pictures of Ex-tremis products. All pictures of can be posted at extremis.ning.comPref. Pictures that include people.

The proud father Dirk Wynants an-nounces the birth of a little sister for InUmbra: “InUmbrina. Here are some pic-tures of the new born:

ACROSS 4 the rst born extremis table6 the patron deity of wine and fun (hint: noozn10 page 28)8 important Belgian design fair10 location new extremis showroom12 material of Sticks outdoor base13 easy to mo e ower pot15 english translation for the West Flem-ish word ‘kiekens’ (hint: www.extremis.be/lessons)16 Hotel in the USA with yellow PicNiks (hint: noozn10 page 8)

DOWN 1 little sister of InUmbra2 new ExTempore table3 ideal bottle cooler for all parties5 Dirk Wynants’ favourite dish7 anders design capital8 one of the three Extremis principles9 wood ExTempore range11 award for sustainability14 label for ecological wood17 lover boy

SOLUTION: Create a word with the letters in the yellow boxes. Mail the answer to [email protected] and make chance to win an Extremis gift.

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