eyeing the future of healthcare
DESCRIPTION
Eyeing the future of healthcare. David Schafran. http:// EyeNETRA.com. 2.4 Billion People w/out Glasses who need them around the world. Problem. 1.6 Billion. 2.4 Billion. Source: Essilor, Infomarket 2009, CPB Research, numbers may not add due to rounding. Why?. Patients: - PowerPoint PPT PresentationTRANSCRIPT
Eyeing the futureEyeing the futureof healthcareof healthcare
David Schafran
http://http://EyeNETRA.comEyeNETRA.com
Source: Essilor, Infomarket 2009, CPB Research, numbers may not add due to rounding
1.6 Billion 2.4 Billion
2.4 Billion People w/out Glasseswho need them around the world
2
Problem
Patients:
“Eye care is inaccessible and costly”
Eye Care Providers/Vendors:
“There’s no easy way to inexpensively or effectively:
-Test patients-Deliver eye care products and services”
3
Why?
4
Medical Diagnostic Devices
6
Slit Lamp Exam Retinal Scan
Phoropter
Reading Charts
What if we could create a new platform for eye care that:
•Is accessible virtually anywhere by almost anyone•Produces high quality measurements for eyeglasses that patients can trust• Efficiently connects patients to products and services through the mobile network
….all at a low cost?8
Question
Digital ecosystem for eyecare to serve 1 Billion people
Introducing EyeNetra
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Near Eye Tool for Refractive Assessment“Mobile Phone + Software + Eyepiece”
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Introducing NETRA-G
Shack-Hartmann WS
Wavefront aberrometer
Refraction Map using Wavefront Sensor
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Spot Diagram on LCD
User interactively creates the Spot Diagram
1. Displace 25 spots with
smart UI
CellPhone LCD
EyePiece
2. Displace spots till single dot
perceived
NETRA = Inverse of Shack-Hartmann wavefront sensor
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300+ DPI LCDs
• Breakthrough Science
• Off the Shelf Components
• Piggybacking on Mobile Phone Hardware
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3 Major Innovations
Split Image Focus
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Software replaces moving parts
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NETRA-G of the near future
NETRA-G Auto-refractor Phoropter Retinoscope
Accurate
Economical
Portable
Minimal training
Fast
Automatic
Networked18
NETRA-G is a superior refractive testing tool
Awards
Click Images to view award pages and press articles/videos
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Clinical Test Partners Press
Confidential 20
NETRA-G UX Testing Worldwide
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Mumbai Slum Outreach: Lotus Eye Hospital in Dharavi
Hyderabad Eye Hospital: LV Prasad Eye Institute
Patient’s home, Rio Grande do Sul, Brazil
School, Nairobi, Kenya
Mumbai Optical Shop
Chennai Optical Shop
Mumbai Optical Shop
Hyderabad Eye Clinic: LV Prasad Eye Institute Primary vision center
Worldwide: $750 M
*Device sales only22
Markets: Current
Worldwide: $75 B
India: $1 BChina: $5 B
*EyeNetra will significantly expand this market
Ophthalmic Diagnostics Eyeglasses
Underserved Consumers in India and underdeveloped markets
Worldwide: 2. 4 B people w/out glasses who need
India: > 300 M China: > 400 M
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Disruptive opportunity #1
Source: Essilor and Procter & Gamble
32 *Source: Essilor
USAJapan
Austria
Poland
France
GermanyItaly
SpainNorway
Switzerland
Ireland
Finland
NL
BegiumCanada
Australia
Korea
Slovenia
PortugalHungary
Czech RepSlovakia
Brazil
Argentina
China
Indonesia
IndiaPhilippines
SwedenDenmark
MexicoMalaya
0%
10%
20%
30%
40%
50%
60%
70%
80%
0 10 000 20 000 30 000 40 000 50 000 60 000
GNI / Hab ($)
Weare
rs R
ate
Base of Pyramid•Need but no demand•Not affordable•Little access
Emerging Middle Class•Need and demand•Affordable•Need testing
Top of Pyramid•Need and demand•Affordable•Access to testing
10%
40%
A small rise in income = Massive jump in demand for Eyecare
A small rise in income drives massive jump in demand for eyecare
• Big Need/Market: 300M+ without glasses who need them• Underserved: 10K optometrists for > 1B people• Demand: 100K Optical shops demand auto-refractors and quality/low cost
glasses• No Regulation on medical devices or prescribing/selling glasses• Good infrastructure: Eyeglasses makers available in major cities• Expertise of founders• Great traction with partners
25
Why India
Today:Entrepreneurs have to spend a lot of money to open up an optical shop:
•Autorefractor* - $5000. Large up front cost.•Rely on patients coming to store•Must have own linkages to fulfillment – difficult to negotiate good rates
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India Opticals Today Vs. Tomorrow
*Many don’t have testing equipment because of price or lack of trained professional/optometrist.
Tomorrow:FREE (or low cost) diagnosticHigh quality product fulfillment included
•NETRA – G, free or low cost•Access to new clients via 1-800-EYENETRA call center which funnels and relays testing requests•Wireless connection to discounted brand-name lenses and frames
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India Opticals Today Vs. Tomorrow
Point of care in USA and developed markets
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Disruptive opportunity #2
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Product Pipeline: Eyecare Medkit
Tablet example
Hardware App Store
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3d Printing + Maker Spaces
3d Printer for PrototypingWorkspace Snapshot
Slit Lamp ExamCataract
CATRA: Cataract Screening Tool
Vitor Pamplona Erick Passos Jan Zizka Manuel M. Oliveira Everett Lawson Esteban Clua Ramesh Raskar
CATRA: Radar for Cloud Cover
Movingpatterns on Screen
Cell Phone Display
Pinhole
Lens
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Eye is mirror of health
Impacting lives of hundreds of millions
Disruptive technology | Disruptive business model | Global Social Impact 38
Symbiotes for Health
Dr. Smartphone Tricorder
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Diagnostic/monitoring data+
AI Analytics Engines =
Predictive Medicine
What’s the role of the doc?
http://http://EyeNetra.comEyeNetra.com
Consumer healthEmerging marketsAI Analytics cloudPOC diagnosticsDemocratization of HardwareTricorder XPrize