CNN Digital: The past …

CNN Digital: The present …

Where does traffic come from?• 1 United States 24,631,138 18.1%• 2 United Kingdom 12,127,846 8.9%• 3 Australia 5,872,287 4.3%• 4 Canada 4,546,005 3.3%• 5 Germany 4,332,858 3.2%• 6 India 3,535,272 2.6%• 7 Japan 3,258,554 2.4%• 8 Netherlands 3,237,201 2.4%• 9 Italy 3,206,434 2.4%• 10 China 3,203,709 2.4%• 11 France 2,827,297 2.1%• 12 Spain 2,659,126 2.0%• 13 Philippines 2,632,782 1.9%• 14 Brazil 2,559,204 1.9%• 15 Taiwan 2,543,828 1.9%• 16 Mexico 2,451,256 1.8%• 17 Korea – South 2,449,100 1.8%• 18 Singapore 2,231,670 1.6%• 19 Malaysia 1,772,461 1.3%• 20 Hong Kong 1,738,197 1.3%

Traffic by region• Western Europe 39,161,733 28.8%• Asia Pacific 35,894,224 26.4%• United States 24,631,138 18.1%• Latin America 10,933,685 8.0%• Eastern Europe 6,482,343 4.8%• Middle East 6,185,116 4.6%• Canada 4,549,895 3.3%• Africa 4,110,060 3.0%• Caribbean 3,520,873 2.6%

Traffic to the international site

• Around 135 million page views per month

• 26 million unique visitors each month

• Around 1 billion page views a month to CNN digital websites

How do we create the site?• Teams of digital producers, developers, designers, video editors based in

London, Hong Kong and Atlanta, embedded into the newsrooms, using a custom-built content management system that incorporates words, images and video.

• Correspondents file dot.com pieces to accompany their packages on TV

• We rely on the CNN Wire to cover the news of the day.

• Digital producers create rich content around the stories of the day

• Features producers create content around CNN shows such as African Voices, Inside the Middle East, through to tennis, golf and sailing content.

How do we make money?• Around 80 percent of revenue comes from sponsorship. We currently have

around 30 sponsorships running on the international website.

CNN Digital: The future …

The evolution

Social media

• Probably the biggest challenge and also the greatest opportunity

• We use social media as one of many sources for newsgathering, to break news, to communicate with our readers and viewers, and to engage and build relationships with them

• CNN iReport has had around a million submissions, including from every country in the world

Social Media Key Statistics

757kiReports submitted(launch to end of Mar 2012)5

of INSTANCES from Facebook2

1.2m PAGE VIEWSfrom Facebook21.8m

of INSTANCES from Twitter2

452k PAGE VIEWSFrom Twitter2

585k

Data sources: 1) Facebook Insights and AllFacebook.com 2) Omniture Site Catalyst 3) Twitter Counter 4) Facebook Insights Feb 11 – Mar 12 5) iReport: Business Objects – Global figures*Refers to the Global fan page (these brands have multiple pages/accounts)**Refers to the Global twitter account (these brands have multiple pages/accounts)***Refers to total sum of CNN and CNN BRK twitter accounts

1miReport registered users(launch to end of Mar 2012)5

Mar-12

1.7m SHARES and RECOMMENDS on the CNN International Edition websitefrom Feb 2011-Mar 20124

Twitter Followers By end of Mar 2012

Social media activity on CNN InternationalFacebook Likes

By end of Mar 2012

Social media referrers to CNN International (in March 2012)

Facebook likes and Twitter follower figures don’t include individual program/anchor activity

Mobile• Total Downloads Across Apps = nearly 20 million

• U.S. iPhone App = 5,816,984

• International iPhone App = 3,346,842

• iPad App = 5,714,816

• Android Tablet App = 269,130

• Android Phone App = 3,425,751

• Nokia International Symbian Phone App = 714,126

• Nokia International S40 Phone App = 105,722

• iReport Android Phone App = 1,280

• Windows 7 Phone App = 69,284

Different ways to tell stories

• Data-driven journalism• Data visualisation