FAVOURITE MEETING PLACES

FROM METRES TO MEANING

29 OCTOBER 2012

2

CORIO ANNUAL REPORT 2011

3

FROM METRES TO MEANING

CREATE A BRICK-THROUGH

Social context

Personal context

Physical context

M6M5M4M3M2

5

FUTURE OF SHOPPING (NRW)

Drastical Dutch retail landschape changes: Consumers are buying more and more online The current economic circumstances affect consumer spending Importance experience economy Increasing expectations consumers on comfort en service

Challenges: Reallocation or redevelop Rents based on turnover or “marketing value” Shopping preferences future generations Role of foreign players Impact online shopping on physical locations

6

TECHNOLOGY & OMNICHANNEL

Technology push Multichannel Behavioral change

Adapt and expand our business: Create communities Generate social & vibrant destinations

Consumer Need Product Discovery

Product Research

Price Comparison Purchase Order

Fulfillment

Post-Purchase

Engagement

Repeat Purchase

Marketing Channel Sales Channel

(Source: OC&C)

7

WHY?EVOLVING VALUE CHAIN

Supply driven

Demand driven

8

FUTURE OF SHOPPING (NRW)

Sector has to be ‘Fit for the future’ (2025)

‘Scenario Planning’

Identifying: 17 trends Uncertainties

Resulting in three scenario’s: Hoop & Uitverkoop Winkel van Sinkel Winkelicious

Trends Uncertainties

Scenario’s

9

FUTURE OF SHOPPING

Urgency for adapting business strategies

Anticipation to upcoming changes

Innovate & learn

The ‘old days’ are definitely over….

Corio anticipates for the future by our Favourite Meeting Place vision

M2REAL ESTATE BASICS

M3CROWDCONTROL

M4COMMUNICATE

M5DIALOGUE

M6INFINITE MEANING

15

Perfect blend of retail/commercial mix, design, communication & technology Central meeting point /

area with adequate programming & management Holistic, integrated

consumer marketing strategy (on & offline)

Chameleon: continuous change 24/7. “Comfort of the surprise”

Ultimate fit & integration with urban community

Aggregated services, e.g. medical, kindergarten, cultural, click & collect pick-up point

Provide value for free time: recreational/leisure value

Meeting PlacesURBAN

Favourite Meeting Place framework (m6)

16

BOXPARK AMSTERDAM

BOXPARK AMSTERDAM

BRITELAYER CORIO’S ON&OFF SERVICE PLATFORM

19

MARKTHAL ROTTERDAM

20

DE BUREN & CORIO

THINGS WILL CHANGE

22