FAAWORLD

FAAWORLD

FAAWORLD

FAAWORLD

It’s about resources

Many are the countries that do not have the technological and managerial resources needed todevelop the agro food industry.

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Working to develop

To change this state of things, the Food Agency Association has created a system to distribute new wealth and jobs.

FAA is a professional structure that has matured its specialized knowledge in the agro food industry through aimed and specific actions to enhance and promote the agro food field.Most projects are tailored for the Middle East countries and Eastern Europe.

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Unity, progression

FAA promotes cooperative projects with the objective tofavour the development of agricolture and the transformation industry of alllocal products.

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FAA promotes agreements withgovernments, institutions, private organizations who wish to put in place new projects, reorganize existing plants, import and export products and agro food industrial productions, as well as setting up joint ventures.

Integration with permanence

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A new way

The awaited result is the creationof :

production systemsconservationtransformation and exchange of

food products.

A way to work that helps alldeveloping countries to satisfy the internal demand while creating new commercial routes.

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A double objective

The principle upon which this company lays is an entrepreneurial and planning logic which pursues a doubleobjective:

To match the economic target with the humanitarian needs through a long term internationalcooperation.

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Abated Walls

In the past years, one of the elements which have been of hindrance to the economic growth has been the need to ownenormous communication devices. Only those who could afford it, were able to promote their products and services, to be appreciated and purchased by costumers around the world.

The well known existing wall, impossible to be abated, was there for those who did not havesufficient financial resources norin depth organizational skills tosell and enter the markets.

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Time for Globalization

The extraordinary expansion of all IT and telecommunication systems has given birth to:

communicationsexchanges negotiationspurchases worldwide sells through a

new, fast and easy system.

This is a grand opportunity to beexercised in the commerce of agro food products.

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Virtual food, Real business

Thanks to internet and to the market–place logic, today the small producer can sell hisproducts anywhere.

But “how” do we carry it out?By simply quoting the agro food products in the TelematicCommodities Market createdand run by FAA

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Food Market Place: what is it

You can find it at the internet address: “FAAworld.com”.

A space where you can actually value, promote and negotiate all your products, exchange cultural ideas and find recipes from other countries.

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The advantages provided by the use of this system are implicit. The possibility to purchase or sell in real time agro food products in a market that includes the neighbouring countries, in Europe or around the world.

The telematic net ensures the transparency of prices while guarantying efficiency and the logic of exchanges. It does reflect faithfully the dynamics of the markets.

Food Market Place: how does it work

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The Food Market Place: who uses it

The telematic Food Market Place is intended for:

Agricultural producersAgents and mediatorsTradersCooperatives producersProduction company and/trade

Thanks to the Food Market Place, it will be possible to purchase product samples and to market all over the world, at the lowest costs its own catalogue.

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The Food Market Place: how does it work

The incisive instrument is the database, or the electronic archive which offers information such as

geographic areas

product characteristics

(detailed product page with a

photographic charts)

list of providers and all

registered distributors

Quality certificates

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The database allows to make research and activities such as

Page product search

Search by commodities

category

Telematic commerce

The Food Market Place: how it works

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Included in the web site the existence of reserved areas as

sell to buyers of beforehand

agreed products

information exchange

product stock management

The Food Market Place: how does it work

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Internet is synonym of virtuality thatcan achieve validity if the result isthe convergence with a reality physically perceptible.The possibility to negotiate goodsand services in the most efficientmarket-place which is an essentialinstrument for development and freedom. Still it is not enough.What is needed is the creation of an organized place where to stock, store, transform the goods within the international health food requirements.

Old & New

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A requirement before virtuality is to design and build all those structures to implement the project of agro food development.

At FAA this is the first area of intervention.

Building the future

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A slogan which underlines the importance to look at the international market withoutforgetting all the local characteristics and the territorialpeculiarities.

Market and territory thought aselements of a single synergy: one at the service of the other.

To serve the market means to build the physical and the informatics supports.

Thinking global - Acting locally

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Physical networks – roads, bridges, ports) and internet, telecommunication networks.

Logistic platforms and multimedia platforms: for the industrial transformation of allproducts and its internationalmarketing.

Networks for Progress

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A PROJECT IN TEHRAN

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A high density capital of a largecountry, Tehran has the demandto daily feed its eleven millioncitizens, plus the nationaltrading volume including trading with the neighbouring countries.

This is the reason for which the Governorship of the city of Tehran has decided to set up a highly technological structure to enable the conservation, transformation and the sell of allagro food products.

A project in Tehran

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The Tehran Governorship hasdecided to provide a structure organized to stock, process, distribute and ship its agro food products. This should provide more supply to the demand of the localpopulation while part of it willgo to the internationaloperators.

The Tehran center

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In the year 2001 the need to build a new platform finds its solution in the agro food platform project proposed by FAA. The platform called Karaj from the name of the place where it will lay sits in the outskirts of Tehran. The expression of a will to sustain a wider development, to enlarge the participation to more markets while optimising the present production system.

The Reasons why

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The Karaj platform to be built in the outskirts of Tehran, it will linked with the railway, highways and the cargo international airport.

Where

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Optimise all agro food resources

Development of the national

production quality standard

Enhance the distribution network

Develop and integrate the

commodities series

To favour the differing economies

Develop the international trading

To facilitate the acquisition of

specialized know-how

Increase the national distribution

and the export

Macro objectives

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The macro objectives of the Karaj project are ambitious butrealistic.To achieve them is essential tobuild a platform that will allow the expansion of all production processes:

stocking of products; distribution;delivery to the industrial structures.

Basic requirements

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A structure thought and build asa working instrument for the

Agro food producersConversion industries

Whole sellers

Great Distribution

Associations of category Traders

Import/Export companies

The Interlocutors

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The agro food platform will cover 350 acres of land (500.000 squaremeters) joined in two major areas: logistics and market.The activities within the market area will include:

product delivery centre

warehouse of cold stores

fruit and vegetable market

fish and meat market

multifunctional centre

(transformation and packaging)

Logistic supports for distribution

Structural profile

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The area will be furbished of alllogistic structures needed toperform the best and fastestquality delivery and transformation of goods:

Directional Centre

Commodities Market

Commodities and chemistry

laboratories

Maintenance and repair

workshop

Hotels, bar and restaurants

Air and train freight yards

Service area and parking

Logistic supports

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Activities Flow chartImporters Producers

Logistic satellites

Third Sectoractivities

Conversion

Convertedproducts

Commodities Market

Specialized Associations

National Market International Market

Exporters

Whole Sellers

Great Distribution

Logistic Satellites

Whole sellers

Great Distribution

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The Karaj Project in Tehran is more than a simple opportunity to do business. To plan and to build in one of the most important Middle East countries, one of the cradles of humanity civilization, Persia, means to learn how to build the future.

A new business respectful of cultures, people and the environment.

A project which levels with success ethics and earnings.

Closing statement

This presentation cannot be reproduced or modified for any reasons. Copyrights FAA WORLD Milano