fab up make up artist presentation
TRANSCRIPT
FabUpLook Up. Make Up. FabUp.
WHAT IS IT?
Social Media
Website
Forum
Mobile App The Platform
Highlights1. Try products on your skin
2. Facial Recognition
3. Gallery of Make Up Looks
4. Catalogue of Products
5. User Reviews
6. Virtual Mirror
7. Tips & Videos
8. Brand Page, News and Updates
9. Facebook/ Twitter Integrated
10. Location Based Push Notifications
11. Buy
12. Discuss over a Forum
13. Manage content from a website
For the Customer
“Fun & engaging way of accessing beauty information and products right
on their fingertip”
For the Brand
Monetizing on “in pocket” marketing
Analytics to provide you key insights on what products your consumers are looking at
Increasing your customer reach
Unbiased reviews on your products
For the Make Up Artist
Exposure to a larger audience
Improving their chances to connect with brands
Taking advantage of disruptive technologies at no cost
Earn from promoting tips on the mobile app
Advise users on beauty tips on our forum
WHY IT WORKS?
Our Target Audience
Source: Go-globe.com
• Women between• 18-24• 25-34• 35-45
• Users moving away from web to mobile.
• Fastest growing market for registered Apple accounts
• Are prone to buying more apps then male counterparts per month.
• Most active on social media.
• Per capita spend on cosmetics is one of the highest in the world.
Consumer Spend on Cosmetics
Regional Average Spend Per
Month
Saudi Arabia $90
UAE $73
Oman $42
Kuwait $35
Qatar $30
Bahrain $25
Global Average Spend Per
Month
Japan $171
US $132
UK $124
Brazil $65
China $13
India $11
Source: Euromonitor International
THE WAY WE GROW
FabUp’s Digital Marketing PresenceMedia Plan
Facebook Community of amateur make up artists, FB apps, competition and giveaways.
Twitter Tweet-a-Tip, DivaTweet, Follow brands and renowned make up artists.
Youtube FabUp users testimonials, App video simulation
Beauty Bloggers Tie up with Bloggers to promote the app and the brands within it
Website
• Quick link to App Store• Pages for App Users & Clients• Clients – About the App
Personalized Log In, Online CMS, Technical Assistance
An iPhone Application
A Digital Marketing Tool
An iPad & Android Application
A Store Locator Tool
Augmented Reality
M – Commerce For Make Up Products
E – Commerce For Make Up Products
CONSUMER GROWTH FORECAST
FabUp’s Growth ForecastDownloads By End User 1st Year
Mon
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10000
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Values Projected
Downloads 350,000
Look Up. Make Up. FabUp