Passenger

Webpage

• Shows upcoming/ past tour ‘gig’ dates and availability upon page loading• Newsfeed of tours and blogs from Passenger, keeping fans updated in one reel.• ‘Follow’ option – subscribing to ‘Passenger’ to get latest news –(Marketing) Interaction with other fans – Web 2.0• Enables album sales (Marketing) Differentiating between old and new marketing with access to Physical sales (CD) or digital download (MP3) • Lyric option for fans to learn songs prior to gigs• Tickets for upcoming gigs sold on website, promoting artist• ‘Store’ Merchandise to promote artist, i.e. T-shirts of hit ‘Let her go’, wristbands etc.

Social Networking• Facebook:954,200 likes• 48,089 talking about this• Link to iTunes www.itunes.com/passenger • Ticket availability for those who haven’t accessed the website• Event updates• Link to artists’ store –Links to website, consumers remember the website and refer back in future. Promotes artists while marketing merchandise and music.

Twitter: • 237,329 Followers• Link to Facebook page, which then diverts to artists webpage.• Artist interacts with consumers, thanking audiences in Copenhagen and Stokholm (for example) for watching the gig, makes relationship personal.• Pics of general things/ tour pictures, makes artist seem ‘down to earth’ promoting a ‘normal’ figure.

Youtube:• 491,368 Subscribers• New releases put on the Youtube channel first, before televised.• ‘Subscribe’ option – Notifies consumer when material is released or any activity takes place.

• Collaborative videos with Ed Sheeran, a well-known ‘up and coming’ artist whom Passenger was the supporting act for during 2012.• Initiates relationship between Sheeran and Passenger fans, same style of music, promoting eachother.http:// www.youtube.com/watch?v=F2K_7-MHt3k

• When watching a video, a bar of suggestions appear, to indicate other videos consumers may enjoy by the same artist that the perhaps hadn’t heard. Promotes music / artist further.